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INTRODUCTION
Mens wear is basically clothing for men. There are different types of men's wear like Indian and Western, formal and casual. The world market for menswear is expected to exceed $402 billion in 2014, according to research from Market Line. This represents market expansion of over 14% during a five-year period. The leading segment within the menswear industry is comprised of clothing and footwear specialists, which represents close to 60% of the overall market in terms of value. The Americas represent almost 35% of the global market.
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The menswear market encompasses different categories and styles of clothing including essentials, outerwear, formalwear, casual wear and active wear. Mens clothing constantly evolves, with colors, patterns and fabrics coming in and out of fashion depending on trends. Mens clothing is linked with social status; with different clothing a style being adopted depending on mens shifting positions in society. 8/16/12
OBJECTIVE
To study men's wear market in India and also its global scenario.
SUB-OBJECTIVE Market
Exploratory
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METHODOLOGY
The
present study is a secondary research and an attempt has been made to study and fulfill the objective of the project by descriptive research. synchronizing all the data of existing datas - analyzing the secondary data and reaching a conclusion sources internet, magazines (Vogue, GQ India, Inside Fashion), TV
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Collation
Synthesis
Data
CONTENTS
Introduction Methodology Background History,
Fashion
Indian
Mens wear Market Size National And International Market In India 8/16/12
Leading
brands
Menswear
SHIRTS- Research valued the market in mensshirtsat $3.4 billion in 2010. This market is expected to grow at a CAGR of 6.4% over the next five years, and is projected to be worth $4.6 billion in 2015. TROUSERS- The trousers category is the second largest category in mensapparel,accountingfor 8/16/12
MENS
MENS FORMAL SUITS- The current market size of the formal suits, jackets and blazers segment is estimated at $9 billion. This segment is expected to grow at a CAGR of 7% over the next five years, with a projected worth of $11billion in 2015. The premium segment is expected to see a growth in its share from 4.8% in 2009 to 6% in 2014. The increase in this category can be attributed to the increasing preference of executives to wear formal attire at office meetings
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AVENUE TEXTILES
WRANGLER PARX
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VAN
HEUSEN PLAYERS
JOHN
LIFESTYLE
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LAUREN
FORD
HILFIGER
VERSACE ARMANI
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The menswear market in India is the fastest growing apparel segment. According to Data monitor it is expected to grow by 40.6 per cent to $13.8 billion in 2012. The India Menswear Market Analysis 2010-2014 by Venn Research found that total revenue from menswear was $11.8 billion in 2009, representing a compound annual growth rate of 8.6 per cent from
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Menswear - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Menswear industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia and Japan) countries. G8 Menswear market grew by 3.5% between 2004 and 2008 to reach a
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The
In
2013, the market is forecast to have a value of $247.7 trillion; an increase of 2.8% from 2008.The US is the worlds largest market and generates 45.5% of global revenues. through clothing, footwear, accessories and luxury goods retailers dominated the global menswear market in 2008, generating 54% of the market's overall revenues.
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Sales
CONCLUSION
It
can be concluded that there is huge scope for branded mens wear in India as with increase in globalization. income level as well as the GDP of Indian consumers is increasing and as the size of Indian consumer base is huge and average age is young, the demand in apparel market is constantly rising.
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The
The
global scenario of apparel market has huge scopes for both Indian and international brands and the Indian market scenario is also very profitable from the view of a business. global market study shows that though mens wear market is growing in India but in western countries the market is matured and has reached saturation.
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The
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