PRINCIPLES OF DESIGN

DESIGN
Overall

organizational visual structure of the formal elements in a work of art.

Structural design

Decorative design

STRUCTURAL DESIGN
Shows

strength and durability of materials. Requires simplicity, proportionality and suitability of materials.

DECORATIVE DESIGN
Surface

enrichment of a structural design The luxury of design Simple, moderate and serve the purpose of structural design

Naturalistic design Reproduces a motif from nature in its natural form.

Naturalistic design

Conventional Design Uses designs from nature in a simplified or adapted way.

Conventional Design

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Geometric Design A motif, pattern, or design depicting shapes

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Geometric Design

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Abstract Design Design departs from nature. Inspiration isnt recognizable.

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Abstract Design

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Design
Design makes object unique from one another

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DESIGN
Form

follows function!

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PRINCIPLES OF DESIGN
Balance

- Visual equalization of the elements in a work of art

Harmony

- Visual quality of wholeness or oneness

Proportion

- Relationship in size of one component to another

Rhythm

- Causes the viewers eye to sweep over the art work in a certain manner. - Development of a main idea or focal point

Emphasis

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BALANCE
Feeling Law

of equality

of rest suggest stability, security, satisfaction and peace affecting balance: Position, size, proportion, value, quality, shapes and direction of elements of arts. Formal, Informal

Factors

Kinds:

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Formal Balance where the art elements in a composition are balanced in a mirror-like fashion (it does not have to be exact but close).

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Formal Balance

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Informal Balance equilibrium is achieved by the balance differences in the art elements. Suggest freedom of the artist.

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Informal Balance

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Diagonal Balance equilibrium is achieved by the balance on equal sides of a diagonal line

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Radial Balance The axis is the center point and the design or pattern appears to "radiate" from that point.

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HARMONY
Visual

quality of wholeness or oneness that is achieved through effective use of the elements of art and principles of design. of Order

Law

Possible

ways to achieve harmony: repetition, contrast, transition, harmonizing ideas

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HARMONY
Harmony achieved by using related colors

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HARMONY

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HARMONY

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PROPORTION
Deals

with the proper or significant relation between two things or parts.

Law

of Relationships
in size, number and position

Expressed Space

also play an important part

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The objects are not too large or too small for each other. They are of a realistic size.

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Hierarchical proportion

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RHYTHM
Uses

of some of the elements of art to produce the look of action or to cause the viewers eye to sweep over the art work in a certain manner. path along which the may travel.

Connected Obtained

through repetition of visual units, progression of size and continuous line movement.

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Look at the painting and concentrate on how your eyes bounce from one star to another

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EMPHASIS
Principle

of art by which the eye is carried first to the most important thing in any arrangement. Concerned with dominance The development of a main idea or center of interest.

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The object is different from everything else in the painting and therefore it "stands out".

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The spotlighting of the man give emphasis on him

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Everybody is a designer. All of us are designers in our own rights.

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