Fastest Growing Sector In Early 1980s Till 1990s.

After 1990s, Introduc tion Of Other Product Types

Fourth Largest Sector Of Indian Econom y

Market Size Of More Than 60000 Crore

Introduction
Also known as Consumer Packaged Goods (CPG) Well established distribution network, Low penetration levels, Absolute profit made on FMCG products is relatively small but they sell in large quantity & earn large profits,

Intense competition between the organized and

unorganized segments, Lower per capital consumption &

Low operating cost.

SWOT Analysis

STRENGTHS

WEAKNESS OPPORTUNITI ES THREATS

Strengths
Low Operational Costs
Presence Of Established Distribution Networks In Both Urban And Rural Areas Presence Of Well-known Brands In FMCG Sector

Weakness
Lower Scope Of Investing In Technology And Achieving Economies Of Scale, Especially In Small Sectors Low Exports Levels "Me-too Products, Which Illegally Mimic The Labels Of The Established Brands. These Products Narrow The Scope Of FMCG Products In Rural And Semi-urban Market.

Opportunities
Untapped Rural Market Rising Income Levels, I.E. Increase In Purchasing Power Of Consumers Large Domestic Market- A Population Of Over One Billion. Export Potential High Consumer Goods Spending

Threat
Removal Of Import Restrictions Resulting In Replacing Of Domestic Brands Slowdown In Rural Demand Tax And Regulatory Structure

 Household Care e.g. laundry soaps, mosquito repellents, dish cleaners etc. Food & Beverages e.g. soft drinks, bakery products, tea, coffee, vegetables etc. Personal Care
e.g. oral care, hair care, skin care, cosmetics, deodorants, perfumes etc.

Attractive packs

Vibrant colors
Pack will show the important feature of product Protective packaging( bru coffee) Size wise packing (Navratna oil and Colgate) According to segmentation of Market Packaging should be enhanced time by time Affordable packs ( coca cola 200 ml).

 Huge investment on advertisement

Frequent broadcast
Specially during peak hours During live matches During popular TV shows Target TV channels ( M TV, V TV) Through banners, posters, trial packs, events, hoardings, radio etc. Based on Market Research

 As a reminder

To inform about our product

To show the success of brand To attract the customers To hamper the unsecured mind of consumer (e.g. saffola,dettol) To arise the need purposely To attach consumer emotionally with product To show facts and figures of products

Earlier known as Hindustan lever limited.

It was formed in 1933 as lever brothers India limited Headquartered in Mumbai.

Hul is the market leader in Indian products such as tea, soaps, detergentsetc. The companys statement of corporate purpose is to meet the everyday needs of people, everywhere. The company was renamed in late June 2007 to Hindustan unilever limited. Hul holds 100 factories across India for manufacturing its diverse product range.

 ITC is one of India's foremost private sector companies with a market

capitalization of over US $ 30 bln and a turnover of US $ 6 bln.

ITC ranks among India's 10 Most Valuable (company)Brands. While ITC is an outstanding market leader in cigarettes, Hotels,

Paperboards, Packaging and Agri-Export.

ITC is rated among the World's Best Big Companies.

BOARD OF DIRECTORS

B R I T A N N I A I N D I A LT D . ( B I L )

D A B U R I N D I A LT D .
I N D I A N T O B A C C O C O R P O R AT I O N LT D . ( I T C L ) MARICO N I R M A LT D .

C A D B U R Y I N D I A LT D . ( C I L )

CARGILL
COCA-COLA C O L G AT E PA L M O L I V E I N D I A H.J. HEINZ CO. H I N D U S TA N L E V E R LT D . ( H L L ) N E S T L E I N D I A LT D . PROCTER & GAMBLE