Académique Documents
Professionnel Documents
Culture Documents
Heads
- Raphael David R. Go
- Kristan Michael A. Gonzalez - Enrique Jose R. Macaranas
Company
The name of the company is Camp Trekz Incorporated. The company makes trekking or camping materials and gear.
Company Logo
Product Information
The name of the product to be sold is Batak. The slippers are the most durable slippers, and prevents slipping. Other benefits would be: light for the feet, comfortable to wear, can quickly dry, and have catchy designs. The slogan of the said product is Get the strongest. Get BATAK. The price of each pair of slippers would range from Php695.50 Php995.50, depending on the size of the consumers feet.
Product Logo
Design
Top 2 Competitors
Sandugo (Slippers)
Strengths All-terrain outsole Heavy-duty looped strapping Designs Weaknesses Not comfortable (opinion)
Islander
Strengths Weaknesses
Durable
Might slip
Target Market
The target gender are dominantly men. The target age ranges from 18 40 years old. The target classes are classes A and B. The lifestyle of the people who would want to buy these slippers are people who love to trek or camp outside.
TV Ad Placement
Discovery Channel- between 6:00pm8:00pm daily National Geographic Channel- between 9:00am-11:00am daily Star Movies- between 9:00pm-12:00mn daily HBO- between 8:00pm-11:00pm daily Animal Planet- between 1:00pm-3:00pm daily
Radio Ad Placement
FM Channel: Jam 88.3 Magic 89.9 107.9 U Radio 95.5 Classic Hit Radio
Billboard Ad Placement
Quezon City (near ABS-CBN) SLEX NLEX Edsa
Near SM North Near Boni Near Monumento Near GMA *All billboard ads shown from March to May.
Website
www.camptrekz.ph
Distribution
SM Malls Ayala Malls Rockwell Powerplant Greenhills Shopping Center Ninoy Aquino International Airport
Tone/Mood of Campaign
The tone or mood of the campaign should be serious because people will want to buy the product if we are telling them that the product is really a good product. It is also entertaining to get the attention of people.
References