Adapting to Ones Audience

Audience is a complex and varied group of people that

the speaker addresses.

From the Latin word, audire (to hear)

Did not have the same meaning as before

Changed with the advent of modern technology

 Basic CONCEPTS first! Master Statuses

Significant positions occupied by a person within

society that affect that persons identity in almost all

social situations.

 Differing STANDPOINTS Differing ATTITUDES Differing BELIEFS

Differing VALUES

 Perspective from which a person views and evaluates

society.
E.g. Not all women believe that they need to have

children to fully experience womanhood.

E.g. Some people believe that having sexual

intercourse before marriage is okay.

E.g. Some groups of people believe that imposing

capital punishment is justifiable.

 Attitude
General positive or negative feeling a person has about

something.
Reflects ones dislikes and likes, approval or disapproval

of events, people or ideas

 Women courting men. Using water than tissue paper. Japanese anime versus Western cartoons.

Duterte vs. Nograles

 Belief
Persons idea of what is real or true or not. Beliefs are more conceptual than attitudes and reflect

what we know about the world.

 Communication creates reality rather than reality

creates communication.
The presence of extra-terrestrial beings. Aliens from other planets First love and the promise of forever.

 Value
Persons idea of what is good, worthy or important.
Reflects what we think is an ideal world or state of

being. Help us determine whether we think a person, idea , or thing is acceptable in our worldviews.

 Keeping the audience foremost in mind at every step

of speech preparation and presentation.

 Voluntary Audience Involuntary Audience

 Demographic audience analysis Audience analysis that focuses on demographic

factors such as age, gender, religious orientation,

group membership, and racial, ethnic, or

cultural background.

 Situational Audience Analysis Analysis that focuses on situational factors such

as size of the audience and the physical setting

of the speech

 How many people will be present? Will they stand or will they be seated? From where will I be speaking?

What adjustments will I want to make before the

presentation begins?

TRADITIONAL TEHCNOLOGIES Podiums for notes Tables for displays

ELECTRONIC TEHCNOLOGIES Microphones Laptop computers and LCD projectors

Presentational aids such as posters

Handouts Chalk, chalkboards, and erasers

Overhead projector or screen

Slide projector and screens Presentational aids such as PowerPoint Presentations

Ink Marker, white board markers, and erasers

Tacks, pins and tapes

Televisions, DVD players and CDROM players

Audio cassette players

 Chronemics - study of time

Time of the day (morning, before lunch, after lunch,

afternoon, evening).
Speaking Order (first speaker, second speaker, etc.) Length of Speech