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ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN RURAL INDIA BY A.Anitha -1st year MBA S.pavai alias Bhavya-1st year MBA
Introduction:
Corporate social responsibility is the form of strategic management which would encourage the organization to scan and think laterally about its relationship which will contribute for the long term in changing world. Corporate social responsibility is the how the company should conduct their business in way which is ethical
Environment Suppliers Community Health and safety Work force Human rights Standards of Business contacts
Development of infrastructure
Clean Environment
Through corporate social responsibility activities we can range economic and tax benefits as 47% . Corporate reputation 45% Competitive advantage 30% Survey says most admired company for corporate social responsibility (i) Tata Motors (ii)Tata Steel and globally Nielsen RIL on top
ITC Limited
It has partnered the Indian Farmers since a century It develops agriculture by providing awareness to Farmers Activities: Helping the Tribals. Irrigation Development Building Schools Empowering Rural women & infrastructure development
Aim: It takes considerable pride in its stakeholders relationship It has managed to bring up Economically ,Socially , Background region.
Activities
Clean water
Conclusion
After years of experience with HIV prevention and the variety of interventions aimed at individual behavioral change tested in diverse situations, certain characteristics of successful programs point to key elements of approaches to behavioral change programs. These elements include:
increasing participants ability to communicate effectively about sex helping participants increase their condom use skills personalizing risk, achieving participants perception of risk avoidance as an accepted social norm, providing reinforcement and support for sustaining risk reduction.
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