Carbonated Soft Drinks

Group 10 Sec A Sandeep Kumar Bodha (081146) Shardool Gautam (081147) Shivjeet Rajput (081148) Smriti Tiwari (081149) Subhojit Goswami (081150)

The No.1 Beverage Sector

8% 11% 7%

42%

Carbonates

Bottled Water

Still Drinks

Fruit Juices

32%
Dilutables

Bottled water is the fastest growing soft drink, up by 9% in 2007

Soft Drinks Market in India

USD 2.5 Billion market. Opened to global players in early 90s. Dominated by Cold Drinks. 1991-1993: PepsiCo and Coca-Cola entered the newly liberalised Indian market Level of pesticides in Cold Drinks is 36 times higher than European standards.

Global Market
Global consumption rising by 5% per year. Biggest market- United States-24% of global share. U.S., Mexico, China- leaders in bottled water and CSD. The top five fastest growing countries over the past five years - Asia, East Europe and Middle East.

Market Players

The History of Coca-cola

1886 It was produced by Dr.JohnSPenbarton. 1887 It was launched in America by EGCandler

Coca-Cola
The Coca-Cola Company offers nearly 400 brands in over 200 countries, besides its namesake Coca-Cola beverage. Company also produces a number of other soft drinks including Fanta, Sprite, Limca and Thums Up. Coca-Cola India's market share was 52.5%.

Character

Interesting Facts
Coca cola owns more than of the worlds beverages Coke was first advertised as a remedy for headaches and exhaustion Coca-Cola contained cocaine until 1903
They had to remove it from the ingredients because people were becoming addicted to the drink

The history of PEPSI

The originator of PEPSI is Caleb D. Bradham in 1898 The brand was trademarked on June on June 16, 1903

PEPSI
PepsiCo brands are available in nearly 200 countries and territories. Pepsi beverage brands include Mountain Dew, Mirinda and 7 Up Pepsi India's market share was 37.5%.

Character

Interesting Facts
Pepsi: How Refreshing! this slogans Chinese translation was Pepsi is a dog-man that is chasing your child with a stick. Mmmmmm...Pepsi! which came out as The CEO of Pepsi personally challenges your grandmother to a fistfight. Pepsi: We Hate Your Stupid Language. Eat Me, China. translated as Pepsi: Tasty Sugar Drink

Other players
There are too many local brands to list, made by small regional producers In 2005, they constituted about 5% of the market share