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  • EP Unit 1 What Is The Point

    Transféré par

    tuanaviationvn
    33 vues22 pages
    The document discusses a presentation given by Joanna Brookes, the new PR Manager of Westwood Brewery. She organized a meeting to discuss the brewery's corporate image but was unprepared. Her presentation lacked structure and clear organization. She did not effectively introduce the topics or provide a conclusion. She read from her paper hesitantly and did not consider her audience or timing. Her delivery, language use, mannerisms, and body language were inappropriate and unconfident. She failed to achieve the goals of the presentation. The document suggests she should have had a clear introduction, outline, main parts, summary, and conclusion to better organize and deliver her presentation.

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    EP Unit 1 What is the Point

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    The document discusses a presentation given by Joanna Brookes, the new PR Manager of Westwood Brewery. She organized a meeting to discuss the brewery's corporate image but was unprepared. Her presentation lacked structure and clear organization. She did not effectively introduce the topics or provide a conclusion. She read from her paper hesitantly and did not consider her audience or timing. Her delivery, language use, mannerisms, and body language were inappropriate and unconfident. She failed to achieve the goals of the presentation. The document suggests she should have had a clear introduction, outline, main parts, summary, and conclusion to better organize and deliver her presentation.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    33 vues22 pages

    EP Unit 1 What Is The Point

    Transféré par

    tuanaviationvn
    The document discusses a presentation given by Joanna Brookes, the new PR Manager of Westwood Brewery. She organized a meeting to discuss the brewery's corporate image but was unprepared. Her presentation lacked structure and clear organization. She did not effectively introduce the topics or provide a conclusion. She read from her paper hesitantly and did not consider her audience or timing. Her delivery, language use, mannerisms, and body language were inappropriate and unconfident. She failed to achieve the goals of the presentation. The document suggests she should have had a clear introduction, outline, main parts, summary, and conclusion to better organize and deliver her presentation.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 22

    The International University of Vietnam -HCMC

    Department of English

    Whats the Point?

    Richard Bradley / 9/6/2012 / Page 1 Department of English The International University of Vietnam-HCMC

    Introduction

    What makes a good presentation? List all the things you think make a good presentation.

    Richard Bradley / 9/6/2012 / Page 2 Department of English The International University of Vietnam-HCMC

    1. Overall

    Awareness of your audience

    Who are they? What are their needs or interests? What do they expect from you?
    Clear objectives (to inform, persuade, welcome, entertain, etc)
    Richard Bradley / 9/6/2012 / Page 3 Department of English The International University of Vietnam-HCMC

    2. System

    Planing have a clear struture and a sense of timing Organization have clear connections between the different parts or ideas Information Make sure what you say is interesting and relevant to your audience Impact make sure you have a strong introduction and conclusion
    Richard Bradley / 9/6/2012 / Page 4 Department of English The International University of Vietnam-HCMC

    3. Delivery

    Clear, simple and fluent Use of natural spoken language Use of pauses for emphasis

    Richard Bradley / 9/6/2012 / Page 5 Department of English The International University of Vietnam-HCMC

    4. Body language

    Use of strong, clear gestures for emphasis Good eye contact with the audience Positive,confident and relaxed manner No distracting gestures
    Richard Bradley / 9/6/2012 / Page 6 Department of English The International University of Vietnam-HCMC

    Visual Aids

    Clear and simple messages Efficient, professional use of equipment

    Richard Bradley / 9/6/2012 / Page 7 Department of English The International University of Vietnam-HCMC

    The International University of Vietnam -HCMC


    Department of English

    Video Presentation Context

    Westwood Brewery
    Richard Bradley / 9/6/2012 / Page 8 Department of English The International University of Vietnam-HCMC

    The Company - Westwood Brewery

    Based in London A traditional company. Recently created the post of Public Relations (PR) Manager in order to improve the company's image in the market.
    Richard Bradley / 9/6/2012 / Page 9 Department of English The International University of Vietnam-HCMC

    The Presenter

    Joanna Brookes is Westwood's new PR Manager. She has organized a meeting to discuss the brewery's corporate image in particular whether it needs to be changed.
    Richard Bradley / 9/6/2012 / Page 10 Department of English The International University of Vietnam-HCMC

    The audience

    Senior managers of the brewery and some outside consultants. They are expecting to participate in a meeting about the corporate image of the brewery

    Richard Bradley / 9/6/2012 / Page 11 Department of English The International University of Vietnam-HCMC

    The presentation
    Joanna gets the date wrong. She only realizes her mistake when her secretary tells her that the audience is waiting in the conference room. She starts the meeting with a short presentation. The presentation should introduce the main topics for discussion
    Video 00:00 -03:18

    Richard Bradley / 9/6/2012 / Page 12 Department of English The International University of Vietnam-HCMC

    The International University of Vietnam -HCMC


    Department of English

    Evaluation

    How did she do?


    Richard Bradley / 9/6/2012 / Page 13 Department of English The International University of Vietnam-HCMC

    System

    Not prepared Presentation was unstructured and confusing Information was not organized logically or linked clearly She did not present much useful information No strong introduction or conclusion
    Richard Bradley / 9/6/2012 / Page 14 Department of English The International University of Vietnam-HCMC

    Delivery

    Hesitates a lot Read from a paper (badly) Refered to herself negatively She did not think about timing

    Richard Bradley / 9/6/2012 / Page 15 Department of English The International University of Vietnam-HCMC

    Language Use

    Style and register were not appropriate to the audience Used specialist language

    Richard Bradley / 9/6/2012 / Page 16 Department of English The International University of Vietnam-HCMC

    Manner

    Didn't take into account interests of audience Lacked confidence

    Richard Bradley / 9/6/2012 / Page 17 Department of English The International University of Vietnam-HCMC

    Body Language

    Gestures not linked to speech Distracting gestures Poor stance Poor eye contact Poor appearance
    Richard Bradley / 9/6/2012 / Page 18 Department of English The International University of Vietnam-HCMC

    Handling questions

    She didn't

    Richard Bradley / 9/6/2012 / Page 19 Department of English The International University of Vietnam-HCMC

    Visual aids

    One slide, badly used

    Richard Bradley / 9/6/2012 / Page 20 Department of English The International University of Vietnam-HCMC

    Overall impression

    Didn't achieve goals

    Richard Bradley / 9/6/2012 / Page 21 Department of English The International University of Vietnam-HCMC

    How should she have organized her presentation?

    Introduction Outline Main parts Summary Conclusion


    Richard Bradley / 9/6/2012 / Page 22 Department of English The International University of Vietnam-HCMC

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