Supply Chain Management Of newspapers and Magazines

Presentation On A research Project Report Of MBA Session 2012-13

Submitted By: Pravakar Puthal Project Guideline : Parampal Singh

LET TRUTH REVEAL

SUMMER TRAINING

 The Times Group (also referred as Bennett, Coleman and Co. Ltd.) is the largest mass media company in India. Headed by Indu Jain(Chairman) & Founded in 1838, the times group deals in Broadcasting, publishing, radio, Internet, films and cable TV

Introduction

Types of Publishing's

Newspapers Publishings

Television & Radio

Largest publishing co in India: 13 newspapers, 18 magazines, 11 publishing centers, 26 printing centers Largest English newspaper in India by circulation (and the world) Largest Business newspaper in India by circulation (2nd largest English Business daily in the world, behind WSJ)

Largest NonEnglish newspapers in Mumbai, Delhi, Bangalore by circulation (Indias three largest cities)

Major Brands

Television
Largest English News TV Channel, No. 2 English Business News TV Channel Largest Bollywood News and Lifestyle TV Channel, No. 2 English Movies TV Channel

Digital
Largest Indian network based on traffic and revenue (behind Google, Facebook, Yahoo) Operates 30+ digital businesses, most of which are Top 3 in their competitive segment Most popular B2C mobile shortcode in India, across SMS, voice, WAP, and USSD Radio Largest radio network in India by revenue and listenership, with 32 stations Operates the largest rock radio station in the UK

Brands Based on television & digital media

Major Objectives of the job

In-depth Analysis of The Times of India and its marketing and advertising strategies.

Acceptability of The Times of India newspapers and its Identifying the supplements the competitors and readers. positioning The Times of India in comparison to them.

To research on readers nature, attitude, wants, needs, values, motives, desires, usages and other behavioral aspects useful in marketing of The Times of India and its supplements.

The impact of advertisement and promotional schemes as a stimulus to sales of newspaper.

Main AIM of the study

255 Respondents data of Jalandhar area.

Major competitors

 project reportPravakar Puthal\Chapter 11 Findings & Limitations.doc

My results and Findings through research work

Basic Newspaper Supply Chain

Supply Distribution System

Customer 1 : Taught me what is MBA.

Maninder Chaddha

Customer 2: Made me do bargaining

Charu sikka / Satpal sikka

Customer 3: Told me how to make relations with customers

Jaspreet Kaur

Customer 4: Told me to know the target audience Satish wasan

Customers Reviews

1. I was able to give 27 sales of The Times of India, Magazines(Both one year and six months subscription schemes). 2. The company paid a small amount of stipend.

3. Everyday I was asked to interview atleast 20 customers and we had to get their views about the newspapers in general.
4. Helped me in lot in getting ideas about how to increase the sales of the Times of India in Jalandhar region which was one of the objectives of my project. 5. The interview with the readers also helped me in knowing about the customer preference for the newspapers.

Achievements

It has been a great experience for me to under go summer training under The Times of India.

My work was to increase the sale of The Times of India newspaper and to know the preferences of readers and their opinions about the various newspapers in Jalandhar region.

The Dainik Bhaskar and Hindustan Times still it managed to give tough competition to The Times Of India.

Conclusions

T O I
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