INTRODUCTION

0 A global chain of hamburger fast food

restaurants headquartered in Florida, United States.

0 Began in 1953 as Insta-Burger King, a Jacksonville,

Florida-based restaurant chain.

BACKGROUND
0 Burger King has more than

11,000 restaurants globally in more than 60 countries. 0 To appeal to a broader customer base, Burger King offers a variety of food options, such as a full line of breakfast products, salads, BK VEGGIE burgers, desserts and more.

FRANCHISE INFORMATION
0 Business Established: 1954 0 Franchising Since: 1961 0 Start-up Cost: 50 Lakhs 0 Total Investment: 1 crore

COMPETITORS

PLAN TO TAKE ON MCD

0 "Justice is a dish best served flame broiled" outlines the

rebranding process Burger King is counting on to turn things around. 0 The main goal is to make the brand more appealing to a wider demographic. 0 Previously, Burger King put all its energy into targeting 1835 year old males, but they only represent only 17% of the fast food market. 0 Menu New salads, wraps, onion rings/curly fries, mini burgers and smoothies. BK to revamp its core items, like fries and soft-serve. Fries are a major concern for Burger King because it's the second biggest "brand attribute gap" between it and McDonald's.

EXTERIOR

INTERIOR

KITCHENWARE

PRODUCTS

FACILITIES
0 Wi-Fi
0 Credit Cards Accepted 0 Outdoor Seating 0 Air Conditioned 0 Karaoke Nights 0 Veg & Non Veg 0 Live Music

0 Coupons/Lucky Draws
0 Privileged Membership Cards 0 Promotional Offers

RISK FACTOR

BUDGET
0 0 0 0 0 0

Building rent- 24 Lakhs for 1200 sq.ft Interior-5 Lakhs Manpower- 2.25 Lakhs Supply-5 Lakhs Fixed cost-5 Lakhs Wi-Fi- 4K

Total expense =41.3 Lakhs Franchisee Fee-50 Lakhs Profit 8.7 Lakhs

NET PRESENT VALUE CALCULATION

NPV of the project for five years= 2.85 crores Since NPV > 0 ; it is advisable to invest in the project.

MenuNutritionInformation.pdf