NCRDs STERLING INSTITUTE of MANAGEMENT STUDIES

COMPETITION ANALYSIS FOR NATIONAL & REGIONAL PLAYERS IN MUMBAI

Presented by Abhishek Belsare Roll no. C-01

Faculty Guide: Pro.Dr. Henry Babu

INDUSTRY INTRODUCTION OF PAYROLL OUTSOURCING

Payroll outsourcing involves employing an outside

agency to do the routine work of managing salary, its calculation and payment, along with any other related functions, has transformed into an extremely successful industry. Payroll is the sum of all financial records of salaries for an employees like
Wages Bonuses

Deductions
Incentives.etc

payroll refers to the amount paid to employees for

services they provided during a certain period of time.

Why Payroll Outsourcing?

Avoid Penaltie s Avoid tech. Changes Focused Managem ent Money

Why Payroll outsourcin g

Less legal formalitie s Save Time

Expertis e Advice

Error free Report

Company Profile
Ascent has close to 10 years industry experience

since inception. Vast domain knowledge of HR, Payroll Management, Finance, Benefits Administration and Labour Law Compliances. Ability to translate business requirements into actionable solutions. Technology-driven solutions, with a special focus on data security.
A system of user-friendly processes that deliver high-

quality results.

Company Profile
Vision
Be a Global Leader in powering HR Delivery

Systems, associated Mission-Critical and Information-Sensitive Processes

Mission
It is our mission at Ascent to enable an Enterprise to

serve it's People Assets, to enhance their potential to Create Value.

Values
Ascents values are the defining force of the

organization. We define them with respect to all our key audiences and stakeholders.

Company Profile
SERVICES PROVIDED BY ASCENT
Payroll Benefits and Employee Care Payroll Compliances Resource Management Services Employee Policy Administration Labour Law Compliances

Company Profile
PRESENCE Headquartered in Bangalore, Ascent Consulting Services Pvt. Ltd. has Pan India Presence. Presence over 1500 locations in India with Associates tie-ups Globally, its present in South East Asia - Singapore, Malaysia, Hong Kong, Thailand & Philippines Middle East - UAE, Kuwait, Qatar and Bahrain Latin America - Guatemala, Costa Rica, Columbia

Objective Of The Study

Competition Analysis for HRO Outsourcing in Mumbai region within National and Regional Players and analyzing the competitive market within this organized bracket.

Study the Competition Analysis for National and Regional Player on Payroll Outsourcing Payroll Related Compliances Outsourcing Labour Law Compliances Outsourcing HR Outsourcing

Objective Of The Study

To Study the competition in SERVICE MARKET

industry and understand its marketing To Study the Opportunity going forward in HRO Outsourcing sector To help Ascent understand the unexplored market till date To study the Competitors Strategy in the growing market To understand the Marketing initiatives taken by Companies

Methodology
Study is performed through a Primary Research with actual meeting with the people and collecting data. The Study is carried in a procedure and conducted through step by step process to analyze data and come out with useful findings and suggestions.
STEP I Objective Formulation STEP II Search Internal and External Secondary Data STEP III Determine Primary Data Sources STEP IV Decide Method of Primary Data Collection STEP V Design Questionnaire

Methodology
STEP VI Decide Sample Size and formulate the Samples STEP VII Conduct field Study STEP VIII Data Coalition, Analysis and Interpret Data STEP IX Findings, Suggestions and Conclusions

Sample Size
Sample Size, N = 30 (Organized Sector)

Sample Size, N = 20 (Unorganized sector)

The samples from Organized Sector processing payroll and unorganized sector together were collected to nearly 50.

Analysis Of The Sector

MARKET SHARE by Organized sector and Unorganized sector

Analysis Of The Sector

We analyzed how companies take decision to outsource their payroll, compliances, labour law compliances and evaluate the outsourcing firms -

Analysis Of The Sector

Large employee size companies with employee strength greater than 500 Are self generated clients Look for good will of outsourcing firm and References from their trusted sources Shortlists on the basis of Services and quality of benefits to be provided Looks for affordable pricing evaluates on pricing factor comparing with services

Analysis Of The Sector

TOMA

Analysis Of The Sector

Key for Success of Outsourcing firms
Organized & Unorganized Sector
120%

100%
80% 60% 40% 20% 0%

95%

100%

100%

10%

In-House Development of Online Support

Domain Knowledge

In-House Development of Online Support

Domain Knowledge

Organised

Unorganized

Analysis Of The Sector

Analysis of the most Promising sector and sector from where most of the business would come to Outsourcing Industry.
Name BFSI N 28 Mean 1.00 Std.deviation .000

Pharma
Telecom Retail Manufacturing

28
28 28 28

2.89
3.54 3.89 3.21

1.066
.999 .916 1.166

Analysis Of The Sector

The Unexplored Market as per the Outsourcing firms taking responses from various competitors in the industry came to a nearly 96% in whole India.

Analysis Of The Sector

Marketing Strategies by competitors in these sector

Analysis Of The Sector

The Rank with Minimum Mean is the Highest Rank. 1. BFSI with Mean 1.00 is 1st Rank 2. Pharma with Mean 2.89 is 2nd Rank 3. Manufacturing with Mean 3.21 is 3rd Rank 4. Telecom with Mean 3.54 is 4th Rank 5. Retail with Mean 3.89 is 5th Rank

Analysis Of The Sector

Core Competencies and USP of Outsourcing firms according to them
Information Security

One Stop Shop

Experienced Candidates

Cloud Computing

In-Hose Development

Domain Knowledge

Quality 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Findings
We found THREATS for Outsourcing firms ERP Enterprise Resource Planning Software Companies Unorganized sector is sometimes observed to Manage to Comply Risk of Take over by Big Firm

Conclusion
Competition exists for Payroll, Payroll related Compliances, Labour Law Compliances Outsourcing industry. But as the sector has explored just 4% till date, there are many chances for existing players to increase their market share under the strong leadership and an efficient Management. Ascent Consulting Services holds No. 2 position in India for Outsourcing its services. Being an umbrella service provider, it has all the potential to move ahead in the competition. Under the existing Leadership and Direction of Management, implementing few of the above suggestions would help it grow tremendously in future and capture a larger market share in the industry. Customer Acquisition and Customer Retention still is an important factor to focus as the competitors are preparing to Position(ing) them too as an umbrella provider

Recommendations
1.

2.
3. 4. 5. 6.

Increasing the Marketing team Size. Working on SEO Participate in HR Events Advertising Franchisee Tie-ups Mass Calling

THANK YOU