Team Sanguine

Outline
Defining the Problem
Outline of the Policy Implementation of the Policy Possible Challenges 1

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Resources not being channeled efficiently

Problem?
Opportunities to enter events, and competitions not made known to students

Inefficient information transfer

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The disconnect or communication breakdown at the field level results in resources being misallocated to schools without regard for their actual need.
-UNESCO, Education Development Plan for Malaysia, 2001-2010.

Many primary schools located in rural

and remote areas fail to provide their

-World Bank, 2010 Malaysia Economic Monitor

students with an adequate education. A lack of RESOURCES is one reason for their relatively poor performance

Teachers sharing tables and chairs, congested staff rooms and class rooms, pupils paying RM10.00 per chair

-Loke Yin Pheng, Secretary General NUTP, 2012

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Resources and Opportunities Available

No understanding of individual schools needs: Inefficient distribution Lack of collaboration.

Resources and Opportunities Transferred to Schools

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Outline
Defining the Problem
Outline of the Policy Implementation of the Policy Possible Challenges 5

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myConnect
information gateway system

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Civic Society

Schools

Corporations

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Civic Society

Schools

Corporations

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Mock-up of Main Landing Page

Visitors view site according to their target group

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Sign up, enter school profile

Post up needs

Connect with possible helpers!

Aid and Assistance

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Sign up, add information.

Receive relevant need requests / Browse site

Connect with schools!

Efficiently targeted CSR

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Mock-up of Search Page

Brief Description of Need, School Name

Search Parameters

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Submit opportunities!

Moderators screen info sent to schools.

Schools disseminate info, students get opportunities!

Higher student participation rates in events

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Search Ranking System

Search ranking determined using algorithms to promote an even playing ground.

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myConnect improves upon existing CSR activities, however, it also plays a dual mandate of creating an Incentive for Corporate and Public Sponsors

Corporate and public sponsors given due acknowledgement and publicity through banners located throughout the website.
Collaboration with local media

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Contains write-ups by individual volunteers that have rendered their services to schools. A token of appreciation to the efforts of the volunteers and also encourages and incentivizes similar actions from others.

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Individuals
Recognition Needs met

Corporations

Contributions

Schools

CSR Opportunity

Student Service

Competitions, Scholarships, Service opportunities

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Malaysia is seeing increased of grassroots driven initiatives

A similar concept can be found at givealittle.co.nz, a website which allows people to create and donate to charitable causes.

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Outline
Defining the Problem
Outline of the Policy Implementation of the Policy Possible Challenges 19

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Implementation

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Implementation
Month 0

Mth 3

Mth 5

Mth 9

Mth 11

Mth 14

Onwards

Portal Management

Designing portal

Obtaining info

Improvement

Stages in launch to public

Outreach to: -Corporations -Profiles for every partner MOE + corporate school -Chambers commerce Continuous Publicity -1000 schools of forthrough media -Instructions urban -Public 1. Video clips Purely -Different backgrounds Info schools &updates on social media Evaluate -Students Pilot project 2. Regular technical Improve experience etc. How? -Professionals to assist for support -E-mails, & opportunity -Sponsors newsletters rural schools -Social Networks providers nationwide -Posting media (eg. Video clips) -Effective up needs
Initial stage : Aggressive marketing Sustaining popularity

National launch

Marketing

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Breakdown of Expenditure
Capital Expenditure Web portal design Branding Operational Expenditure Dedicated server hosting 1 Personnel cost (scales according to need) Overhead Marketing Amount (RM) 50,000 40,000 Unit Cost (RM) Quantity 700/month 3,000/month 2,000/month 4,000/month 5 5 1 1 Amount (RM) 3,500/month 15,0000/month 2,000/month 4,000/month

Total Expenditure: RM90,000 + RM 294,000/ year

1 Based

on price quotation by Exabytes. http://www.exabytes.com.my/servers/dedicated-server/

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Evaluation & Monitoring

Key Outcome: Public Awareness
Key areas of performance Short term - 18 months
Number of corporations that sign up to myConnect 1% out of 970, 0001 companies = 9700 companies

Long term 5 years

2% out of 970, 000 companies = 19, 400 companies

Number of opportunities (per month)

100

150

Number of requests made 8000 by schools (per year)

1Suruhanjaya

12000

Syarikat Malaysia: http://tinyurl.com/9vgxrrb

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Key Outcome: Effectiveness

Key areas of performance Short term - 18 months Number of requests fulfilled Turnaround time for requests for be fulfilled Percentage of education CSR projects completed through myConnect 60% out of 8,000 = 4800 2 months Long term 5 years 75% out of 12,000 = 9000 1 months

20%

60%

Increase in rural participation (through event organisers feedback)

10%

25%

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Outline
Defining the Problem
Outline of the Policy Implementation of the Policy Possible Challenges 25

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Practical Challenges
1. How will rural area schools access myConnect? 2. What is the scope of myConnect?

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Team Sanguine

Thank you!
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