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How to make a career in Digital Marketing

Kamal Krishna Afaqs! Campus coach Managing Director, POSSIBLE (WPP Digital Agency) /kkrishna1 @KSQR www.possible.com

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

How big is Digital Marketing in India


~$100Mn Spends and growing exponentially 112Mn Claimed Users, ~25% y-o-y growth 2012 5 out of 10 job trends will focus on Digital Media There will be an incredible demand for
Business Development Managers Online Marketing Managers Social & Digital Marketing Managers Social Media Directors Interactive Media Strategists Web Marketing & PR Managers Marketing Program Specialists and similar profiles.

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

How big is Digital Marketing in India

As of March 2012, the industry was worth Rs 2,581 crores in annual revenue and is expected to grow to Rs 4391 crores by March 2013. afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

How big is Digital Marketing in India


Most CMOs worldwide, and in India, are "underprepared to manage the impact of key changes in the marketing arena IBM 'Global Chief Marketing Officer' study involving 1700 CMOs across the globe

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

Career Option-1: Digital Agencies


Traditional - Extinction calling Shift to digital across the board ATL, BTL, OOH, Research Traditional Agencies that are shifting online Ogilvy More than Neo JWT (Hungama Acquisition) L&K L&K Digital Pure-play Digital (examples) POSSIBLE Interactive Avenues Id8 Labs Media2Win, Hungama Digital BC Webwise Webchutney Digital Media buying and planning agencies GroupM, OMD,

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

Career Option-2: Online Publishers


Horizontals Yahoo India Rediff Indiatimes MSN Google Specialists Moneycontrol In.com Carwale E-commerce Flipkart/Snapdeal etc

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

Career Option-3: Ad Networks


Komli Networkplay Tyroo DGM (Affiliate) Ozone Vdopia (Video)

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

Career Option-4: Mobile Marketing Agencies


The next wave already a tsunami of sorts inMobi (ad-network) 2ergo Mobocracy ad2C Seventynine

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

Career Option-5: Social Media Marketing Agencies


Hill & Knowlton Digital OgilvyPR Social Wavelength Bloggers Mind Blogworks Foxymoron Ignitee Windchimes

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

Career Option-6: Search Marketing Agencies


Resultrix Communicate2 Sokrati

afaqscampus.com enables budding and seasoned professionals to become proficient Digital Marketers

What to look for in an agency?


In this order
Team Platforms / Technology Clients Legacy

afaqscampus.com organizes open and private workshops and run longduration courses on Digital Marketing for Corporates, B- School and Mass Communication students
PROGRAMS: Digital Marketing Program Social Media Marketing Program Facebook Marketing Search Engine Marketing Program Web Analytics Program Mobile Marketng Program Afaqs! Campus has already coached more than 500 Trained more than

corporates from
companies like Nestle, CNN, ICICI, Religare, TOI, Yes Bank, Cleartrip.com, Naukri.com, Infosys, Micromax, LG, GAIL, Aircel, Idea Cellular, Tata Docomo etc.

450 B-School students from


FMS, ISB Hyderabad and SIBM Pune

Contact us for details: 9958583401 (Kapil Ohri); 8130706789 (Anshupriya Sharma) E-Mail: campus@afaqs.com

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