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NAME: SHAH SHAHID RAZA COMPANY:AMUL-THE TASTE OF INDIA TOPIC: HOW TO INCREASE THE SALE OF FRESH MILK PRODUCT
HISTORY
Amul is derived from the sanskrit wordamoolyameaningprecious. It is a dairy cooperative in India. It is located in Anand,Gujrat. It has spurred the WHITE REVOLUTION of India,which has made India the largest producer of milk and milk products in the world.
PRODUCTS OF AMUL
Milk powders Milk Butter Ghee Cheese Masti Dahi Yoghurt Buttermilk chocolate
PRODUCTS OF AMUL
Product Details Product Name-AmulProlife Probiotic Lassee Description-Flavoured Probiotic Lassee (Drinking Yoghurt) Packing-200 ml Glass
Product Specifications Composition-Toned Milk, Sugar / Salt, Fruit Pulp Compound, Stabilizer ,Active Probiotic Culture. Nutritional- Information60 kcal/100 ml. Shelf Life-Best Before 10 days from Packaging. Storage condition-Keep Under Refrigeration below 8 C.
Product Specifications Composition-Toned Milk, Sugar / Salt, Fruit Pulp Compound, Stabilizer ,Active Probiotic Culture. Nutritional- Information60 kcal/100 ml. Shelf Life-Best Before 10 days from Packaging. Storage condition-Keep Under Refrigeration below 8 C.
SUGESSTION / RECOMMENDATIONS
Try to make the lassee more thicker Appoint a freezer van till the disrtibutor point Make advertisements Make the product available in the rural areas also Make campaing to sell the product Make available in schools
AMUL MASTI DAHI Company survey The survey consists of which are the top 3 product of amul and it was:
Amul butter
AMUL MASTI DAHI Company QUERY WILL 2 KG PACK OF DAHI WILL BE SUCCESSFUL IN THE MARKET ?
PROBLEMS
Expiry problem
Replacement problem
THANK YOU