Franchising

in

New ERA
by Mr. Mohammad Umar Qasim Chief Executive Lal Qila (Pvt.) Ltd. Karachi,
2009

March

Brief Outline

What is Franchising? History of Franchising Types of Franchising Advantages Vs Disadvantages Franchisor Vs Franchisee Relationship Why Franchise? Franchising Lal Qila Ways to Promote Conclusion

What is Franchising?

History of Franchising

Singer Sewing Machine McDonalds

Automobile Industry

TYPES OF FRANCHISE

Main types of Franchise:

Product Distribution Franchise

Business Format Franchise Management Franchise

PRODUCT DISTRIBUTION FRANCHISES

BUSINESS FORMAT FRANCHISING

MANAGEMENT FRANCHISE

ADVANTAGES
FRANCHISOR

FRANCHISEE

Expansion Legal Consideration Operational Considerations Competition

Expansion Quick Start Training

Reduce Risk of Business Failure

Ready Product Acceptance

DISADVANTAGES
FRANCHISOR

FRANCHISEE

Limited Pool Of Viable Franchisees Control Management Sharing Business Secrets Sharing

Price Control Conflict

Franchisor Franchisee Relationship

Regulated by contract which usually covers: Initial Fee Royalty Fee / Management Fee Capital Required from Franchisee Territory / Area of Operation Duration of License & Renewal Termination

WHY FRANCHISE?

Franchises offer important pre - opening support: Site Selection Design & Construction Financing (in some cases) Training Grand - Opening Program
Continue

WHY FRANCHISE?

Franchises offer ongoing support Training National & Regional Advertising Operating Procedures & Operational Assistance Supervision & Management Support Increased Spending Power, Access to Bulk Purchasing & Economies of Scale

Lal Qila - A Theme Restaurant

Vision History Theme Buffet Concept Quality Assurance Quality Management Training Franchise

Continue

Lal Qila - A Theme Restaurant

Policy Statement :

At Lal Qila our Guest is the Focus of All Our Activities

Continue

Lal Qila - A Theme Restaurant

Main Categories
Food Variety Service Environment Value

Ways to Promote
Govt. Support Bank Support Real Estate Pakistan Franchise Association

Conclusion

Franchising A Proven Formula for Success Due Diligence Like A Marriage Contract Lal Qila - A Thriving Opportunity to Avail

Thank You
111 525 745 111 LAL QILA dinner@lalqila.com www.lalqila.com

Karachi, March 2009