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GCMMF
Gujarat cooperative milk marketing federation Marketing entity for the state of Gujarat 42 regional distribution centers in India
Farmers Local Restaurants/Othe r Milk related businesses Chilling Plants Milk Sold to Village & Local Residents
Village Cooperative Societies (with Chilling Units) Milk Processing Union & Warehouses Warehouses
CONSUMERS
Key Initiatives
In 1994, decided on IT for competitive edge Studied its existing functions and operations and
formulated an IT plan.
Aligned the Information strategy with business strategy. Re-designed and re-organized the existing software applications.
Problems faced
No direct connectivity between zonal, regional, member dairies and head office
Amuls IT Roadmap
Uses AMCUS for milk collection. Implemented a customized ERP system which is used in conjunction with GIS
Uses data analysis software for forecasting milk production and increasing productivity.
through VSAT.
One of the first five organizations to have web presence. Has made IT education compulsory for all its employees.
Thank You