BUSINESS INTELLIGENCE STRATEGY AT CANADIAN TIRE

FLOW OF THE PRESENTATION

Company Backgrou nd
Analyzing the Initiatives Conclusi on

Business problem

Technology Initiative

COMPANY BACKGROUND
Canadian tire corporation
Started in 1922 By 2003 expanded to a company with 45,000 employees and more 1000 stores & gas bars

Strategic plan
To become a top quartile performer measured by total return to share holder

DIVISIONS OF CANADIAN TIRE

Canadian Tire Retail (CTR) - 85% of all Canadians live within a 15 min drive of a CTC Canadian Tire Financial Services (CTFS) Named one of Canadas top 100 employers Canadian Tire Petroleum (CTP) Part Source Marks Work Wearhouse

STRATEGIC IMPERATIVES
Strengthen and accelerate growth and performance in CTR and the associated dealer network Pursue unexploited growth and profit opportunities in existing business Explore new business opportunities Enhance financial flexibility through capital and cost productivity

BUSINESS PROBLEM

BUSINESS PROBLEM
Poorly defined data model Lack of standard data definitions Inadequate resources/Non availability of data Formation of shadow groups IT not performing as a strategic business partner IT costs were higher than industry standard

TECHNOLOGICAL INITIATIVE
Two of the strategic initiatives suggest that IT should be treated as a strategic partner rather than as a business tool This requires top management support and initiative BI was a concrete step in this direction

GOING THE BUISNESS INTELLIGENCE WAY

Infrastructure Electronic Data Warehouse BI Reporting
Phase II Data to Knowledge

Data Models & KPIs

Phase III - Empowerment

Phase I - Foundation

Extended Information

BI Analytics
Role Based Security

Meta Data Integration

BI Data Mining

HOW WILL BUSINESS INTELLIGENCE HELP?

Integration of disparate IT systems Elimination of shadow IT groups Faster processing of information by implementation of and data mart and dashboards Better data visibility BI will help CTC enhance their reactions and services towards their customers

HOW WILL BUSINESS INTELLIGENCE HELP?

Accurately identify customer demands Study the market better for future prospects

OOPS BUSINESS INTELLIGENCE IS NOT SO EASY

Need for strong data governance Reluctance of current users to switch to BI Key sponsors of BI left the organization Data inconsistency Lack of resources to clean the data

CONCLUSION
User Strategy Information Strategy Organization Strategy

Successful BI

CONCLUSION

CANADIAN TIRE AS OF TODAY

As per the strategic plan, CTC attained top quartile total returns to shareholders among all publicly traded North American traders with a total return of 26%