PROJECT ON

V&VS

BY
TUSHAR KRISHNA MUNDA 977106 BFD SEMESTER ;- 6 (VI)

CONTENT
SL.NO
1. 2. 3.

TOPIC
ABOUT VICTORIA SECRET VICTORIAS SECRET MARKETING VICTORIA SECRET DIRECT

4.
5. 6. 7. 8. 9. 10. 11. 12. 13

VICTORIA SECRET STORES AND STORE LAYOUT

VICTORIA SECRET MISSION VS SIZE CHART CLIENTS OF VICTORIA SECRET VICTORIA SECRET PRICE RANGE PRODUCTS OF VICTORIA SECRET FABRICS AND MATERIALS USED FOR LINGERIE TYPES OF BRAS SWOT ANALYSIS VICTORIA SECRET 2012

SL.NO 14. 15.

TOPIC VERSACE UNDERWEAR FOR MENS ABOUT VERSACE LOGO

16.
17. 18. 19.

BRIEF ABOUT VERSACE

SIZE CHART PRICE RANGE CLIENTS

20.
21 .22.

TYPES OF UNDERWEAR
LATEST COLLLECTION CONCLUSION

 Started in 1977 in San Francisco by Roy Ramond, a Stanford Business Graduate student who felt embarrassed buying lingerie for his wife at the department store. Created the store as well as the mail order catalog Limited Brands owns Victorias Secret along with: Bath & Body Works, C.O. Bigelow, Henri Bendel, La Senza, and The White Barn Candle Co.

Type Industry Founded Headquarters Number of locations

Key people

Products

Revenue Parent Website

Subsidiary Apparel 1977 Columbus, Ohio, U.S. 1,040 company-owned stores 18 independently owned stores (January 2011) CEO of Victoria's Secret Stores: Lori Greeley CEO of Victoria's Secret Megabrand and Intimate Apparel: Sharen Jester Turney Bras, panties, sleepwear, hosiery, women's clothing, lingerie, swimwear, footwear, fragrances and beauty products $5,604 million (FY 2009) Limited Brands victoriassecret.com

Extensive advertising Victorias Secret Catalog Commercials Print ads in magazines and newspapers Victorias Secret Annual Fashion show Word of mouth Famous models (Heidi Klum,GiseleBundchen) Sales (annual and semiannual sales) Emails for special offers and events.

VICTORIAS SECRET DIRECT

Makes

Victorias available 24 hours/day

Secret

Online store website,

Vspink

One of the fastest growing and

profitable ecommerce website.

Sells lingerie, clothing, shoes,

swimwear, products.

and

beauty

Catalogue reaches more than

390 million customers each year.

Victorias Secret Store

There

are nationwide

over

1000

stores

Includes an extensive selection of

lingerie, bras, panties, sleepwear, hosiery, and more

Victorias Secret beauty products. Store has several VS lingerie

collections; such as Pink, Very Sexy, and Body by Victoria.

STORE LAYOUT
Victorias Secret store image:
Colors: soft pink, to portray

femininity, use of glossy black in their displays to portray a sexier image. Images of their models on the walls Displays of mannequins wearing lingerie Smells: Victorias Secret perfumes Salespeople help customers find sizes.

VICTORIA SECRETS MISSION

Mission Statement: Limited Brands is committed to building a family of the worlds best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders Social Responsibility: labor practices, core values, community involvement, protecting environment
I believe companies like ours should be a source for good. For us. For communities. For the world. -Les Wexner, CEO of Limited Brands

VS SIZE CHART
LINGERIE, SLEEPWEAR AND SWIMWEAR CHART

SIZE

10

12

14

16

BUST

32.5

33.5
25 35.5

34.5
26 36.5

35.5
27 37.5

36.5
28 38.5

38
29.5 40

39.5
31 41.5

41
32.5 43

43
34.5 45

WAIST 24 HIP 34.5

CLIENTS OF VICTORIA SECRET

ASLEY TISDALE

MIRANDA KERR

CANDICE SWANEPOEL

VICTORIAS SECRET PRICE RANGE

Bras:- $18-48,
Panties:- 5/$25 - 3/$30, lingerie :-$22.50+, bridal sets:- $32+

PRODUCTS OF VICTORIAS SECRET

FABRICS AND MATERIALS USED FOR LINGERIE

Printed microfiber fabric

Polyester fabric

satin

Nylon Laced Fabric

Cotton fabric/ lingerie

Bra Filler

Hooks And Eyes

Uplift Black

Strape Bra Style front Fastening

Strape

ADESHIVE BRA
A bra which adheres to the breasts. It has no straps or bands of any sort and provide little support to the breasts. There are two types. There is the disposable paper ones that use a strong adhesive and the reusable ones that use silicone that can be washed and reused.

BANDEAU BRA A simple band of cloth worn across the breasts, providing little support or shaping.

BELLY DANCE BRA

It is commonly assumed that a belly dancing bra size is the same as normal bra size. This is not necessarily so. most belly dancing bras are designed to cover very well.

BRIDAL BRA/CORSET A bridal bra/corset mold and shape the upper body into a desired shape to fit the wedding dress.

BUILT-IN BRA Supportive brassiere-like structures on the inside of another garment, such as a swimsuit or tank top, which provide support for the bust without the need for a separate bra. CONVERTIBLE BRA It has straps which may be detached and rearranged in different ways depending on the outfit. Alternatives to regular straps for strapless bras are beaded bra straps or clear plastic bra straps that provide support and style. CUPLESS BRA Consists of a brassiere frame with no support cups. They expose the nipples with notched or contoured support cups. Usually worn as erotic lingerie, a cupless bra can cause the shape of the nipples to be prominently visible on an outer garment.

DEMI BRA
A half-cup bra style with wide-set straps and a horizontal bust line. Often seamed or boned, they give great cleavage and a frame-like effect. These offer less support, but enable low cut garments to be worn without the bra being seen. Demi bras may be designed to provide lift as do push-up bras.

FRONT CLOSURE BRA

Bras that have closures, usually hooks and eyes, on the front rather than at the back. These bras lie completely flat at the back under clothing. FULL SUPPORT BRA A type of bra designed to offer good support for the whole of the breasts and, as such, are a typical, practical bra for everyday wear. MASTECTOMY BRA

Designed so that a prosthesis may be held in place and are intended for individuals who have lost one or both breasts in mastectomy treatment for breast cancer.

MALE BRA Bras worn by men with Gynecomastia, usually to flatten and conceal rather than lift and support.

MATERNITY BRA
Designed such that they can be expanded to adjust as the breasts increase in size over the course of a pregnancy. MINIMISER BRA Designed to play down the bust, in particular for women with cups of 34C and above. Minimisers, by compressing and shaping the breasts, help to create the illusion of being a cup size or two smaller, and are often more comfortable. NOVELTY BRA Designed more for show and sensuality than for function. They may include unusual materials, such as leather, coconuts or be unusual in design.

NURSING BRA Designed to help make breastfeeding simpler by allowing the baby easy access to the nipple. Traditionally, the cups of nursing bras are covered with flaps of fabric that can be unclasped at the top and pulled down to expose the breast. PADDED BRA Bras with padding inside the lining. They are designed to provide a fuller shape for small breasts and are an alternative to bra stuffing, Unlike push-up bras, however, most padded bras support the breasts but do not significantly lift them. PEEPHOLE BRAS The type of bra that has cups loosely covering the breasts, which also includes holes around the nipples. PUSH-UP BRA Structured so that the breasts are lifted and placed closer together to enhance the cleavage

RACERBACK BRA Has shoulder straps that come over the shoulder in a V pattern very close to the neck.

SHELF BRA

Essentially a rigid band, usually underwires, along the inframammary line that pushes up while covering none, or only a narrow strip, of the breast.
SOFT CUP BRA Has no underwire support in the cups. Rather they rely on the strength of the under band to provide support to the bust. SPORT BRA Provides firm support for the breasts, and are meant to prevent discomfort or embarrassment during vigorous exercise.

STRAPLESS BRA With no shoulder straps, they are designed for wearing with clothes that reveal the shoulders, such as halter neck tops. T-SHIRT BRA Designed without raised seams, so that a tight t-shirt may be worn without the bra being visible. These often have padded cups to conceal nipples and to provide a smooth line under t-shirts.

TRAINER BRA
Designed for young girls who have begun to develop breasts but have yet to be considered developed enough to allow for a standard-sized bra to fit properly. They are of simple construction and offer very little support. U-PLUNGE BRA Allows you to wear clothes that have a deep plunging neckline.

UNDERWIRE BRA Designed to give extra support and endurance. They have a wire, metal or plastic, running under each cup to provide rigid support to the bust.

VINTAGE BRA A type of full support bra with cups in the shape of a paraboloid of revolution with its axis perpendicular to the breast. Invented in the late 1940s, they were still being sold well into the 1960s.

WATER BRA

Bras which have water or silicon gel-filled cups to make your breasts look larger.

 STRENGTHS
Product offering Website Catalog Marketing

WEAKNESSES
Gives

women a negative body image Limited selection of sizes

OPPORTUNITIES
Having plus size models and plus size clothing lines Increase store size to include clothing in store Designer Lingerie- higher end (i.e. La Perla) Global expansion (UK, Europe and Asia)

THREATS
Emerging

lingerie

companies Department store lingerie Discounted lingerie or alternatives

ABOUT LOGO

, The brand logo is a myth in the snake demon Medusa, represents a fatal attraction .

STATUS CLIENTS SIBLING LABELS

::-

Established, Household Name Brad Pitt, Jamie Foxx, Madonna, Kate Hudson, Elizabeth Hurley, Jennifer Lopez Beauty, Eyewear, Fragrances, Home, Handbags, Jeans, Shoes, Underwear Versace for H&M (2011), Versace for H&M(S/S

:- Versus
:-

OTHER PRODUCT LINES :COLLABORATIONS 12) OWNED BY ADDRESS

WHERE TO BUY RELATED WEBSITES

:- Allegra, Donatella, and Santos Versace :- 38 Via Manzoni 20121 Milan, Italy 39-02-760931 :- Versace, Bergdorf Goodman :- Versace (Official) WWD: Donatella Versace (Media) Wikipedia: Versace (Other) The New York Times Topics: Donatella

Versace (Media)

SIZE CHART

PRICE RANGE
PRICE RANGE OF VERSACE UNDERWEAR IS RANGING FROM $ 8 + infinity . I.E ACCORDING TO THE quality and work in underwear

MODEL FOR VERSACE UNDERWEAR Jordan Regalado

TYPES OF UNDERWEAR
A two-piece undergarment worn during cold weather consisting of a shirt with sleeves extending to the wrists and trousers with pant legs reaching down to the ankles. These are similar in style to boxer shorts, but are generally shorter and form-fitting like briefs.

Consists of an elastic waistband with a support pouch for the genitalia and two elastic straps affixed to the base of the pouch and to the left and right sides of the waistband at the hip. In some varieties, the pouch may be fitted with a pocket to hold an impact-resistant cup to protect the genitals from injury. These have an elasticized waistband at or near the wearer's waist, and leg sections that end at or near the groin.

CONCLUSION
The VICTORIA SECRET is brand for beauty which makes the dream of a women to be sexy and feminine makes possible . The lingerie's the Victoria secret provides give a feminine and attractive look to a women. The name itself is telling the secret of Victoria i.e. the beauty secret of Queen Victoria , here Queen Victoria is representing the beauty , So Victoria Secret is most Women's desire . Versace is a classic brand started dealing with underwear for mens , it is always a popular brand in terms of men's wear , the underwear's are cool , like its men's wear collection , Underwear of Versace are basically printed and more comfortable . The colors used are also very attractive and cool .

So on working on the Victoria secret lingerie and Versace underwear give me a great experience of how to decorate the inner beauty of human being. Its a great pleasure And lastly but not the least my faculty guide Mr Bhaskar Mitra Associate Prof. (Fashion Designing) who always come forward and short out the problem to do this project successfully

THANK YOU