GROUP MEMBERS

NAME ROLL NO

RUTURAJ PORTNIS
ROUNIT SHAH TILAK DEBNATH VISHAL AGARWAL MOHIT PALESHA

B014
B020 B034 B043 B046

PULKIT KHANDELWAL

B047

ANAND MAHINDRA

 J.C.MAHINDRA

K.C.MAHINDRA

G. MOHAMMAD

F O U N D E R S

KESHUB MAHINDRA

CHAIRMAN

ANAND MAHINDRA

CHAIRMAN M.D

HISTORY
The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed.
After India gained independence and Pakistan was formed; Malik Ghulam Mohammed moved to Pakistan where he became the nation's first finance minister.

OVERVIEW

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $15.4 billion Indian multinational.
It employs over 1,44,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, Significant and growing presence in financial services, tourism, infrastructure development, trade and logistics.

Sectors They Operate

Aerospace Aftermarket Agri Business Automotive Components Construction Equipments Consulting Sevices Defense Energy Farm Equipment Financial Services Industrail Equipment Information Technology Leisure n Hospitality Logistics Real Estate Retail Two Wheelers

VISION AND MISSION

VISION: To create a fully collaborative environment in which suppliers can deliver exactly what the company needs, when it needs it, and at a competitive cost . MISSION: We dont have a group-wide mission statement. Our core purpose is what makes all of us want to get up and come to work in the morning -Anand Mahindra

PURPOSE AND VALUES

We will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world, to enable them to Rise. Good corporate citizenship Dignity of the individual Quality focus Customer first

BRAND VALUES

We accept no limits, and ask the same of everyone else

Alternative thinking means solving problems in ways no one

Mahindra is a business with a conscience.

CHANGE MANAGEMENT
Middle Level Management as Change A gents
Get Senior Leaders Buy -in Devise Change Management Program Communicate with Employees Create Volunteer Powerhouse Have Laser sharp focus and regular monitoring mechanism

ENTREPRENEURIAL SPIRIT

SPARK THE RISE CAMPAIGN

Spark the Rise is a platform to help put ideas into action to drive positive change in India .
Eight ideas shor t -listed each month - five by public voting and three by an eminent jur y - will get a grant of Rs 4 lakh each from Mahindra. The cycle will be repeated for six months, ensuring 48 suppor ted projects .

Af ter six months, the most popular among the top two ideas in each month, will battle for votes for a fur ther Rs 40 lakh in grants. Three runner s-up will receive Rs 20 lakh each.
Some Projects By The Campaign Hydraulic Wheel Lock Economic Improvement of Indian farmer s by Solar Processing of A gro products Eco-friendly bags

 This is a business initiative - this isn't about turning Mahindra into an NGO. The way companies build brands has evolved. In version 2.0, we saw companies come in with a larger purpose and meaning, beyond the business. Now, we are trying to build a 21st century corporation, by energising people and giving them a core purpose to be part of. Spark the Rise' is about co-creating with communities around us, says Mahindra.

BAREFOOT POWER
Barefoot Power began in 2005 when co-founders Stewart Craine and Harry Andrews saw the opportunity to reduce poverty In countries at the base of the economic pyramid ( BoP) Providing communities with access to energy and, therefore, providing them with one of the necessary steps to eliminate poverty and propel economic development . Barefoot Power has developed solar LED based solutions which provide 5-15 times more light than kerosene based alternatives. The payback for these solar lighting solutions can be as little as 3 -6 months

INNOVATION AT MAHINDRA

FIVE ELEMENTS AT MAHINDRA TO FOSTER INNOVATION

One, innovation has to start with insights about a customer. Without identifying a need, you cant come up with new products or processes. Two, great products have great designs .
Three, you have to encourage experimentation. You must hire people who dont listen to you, You have to create a sandbox where people can play and fail, often and early. The organization must celebrate failure.

 Four, unlike Xerox PARCs inventions, innovation must add value to the companys bottom line.
Five, you need to have a sales plan. No innovation sells itself; companies have to find ways of packaging and marketing it

UTILIT Y VEHICLES

Mahindras ambition for the Group was backed by action . In the mid-1990s, he approved the development of a new car concept In spite of not having the financial resources of his Western competitors. The new sports-utility vehicle named Scorpio

 It also demonstrated that Indian companies, particularly the Mahindra Group, excelled in a new category of innovation: frugal engineering
It was this important capability to innovate at very low cost It also enabled them to sell products into large segments that had, on average, low individual purchasing power but could result in significant cumulative sales and profits

THE SACTOR PROJECT

Mahindra & Mahindras Farm Equipment Sector (FES) has featured in the top 10 list of most innovative Indian companies compiled by the Wall Street Journal Star t with the pictures not with the numbers. Mahindra innovated a low horsepower tractor for India since farming land is highly fragmented . Mahindra used that tractor to create a vibrant hobby farming segment in the US

MAHINDRA SHAAN

The Mahindra Shaan is one such product resulting from this culture of innovation.
Indias first multi-utility tractor, the Shaan helps in farming activities and facilitates transportation as well. It has been designed keeping in mind the needs of the young and progressive farmer

 The product has positively impacted the lives of several customers across the country, In early 2007, Mahindra Tractors launched Indias first 5% biodiesel tractor which is the outcome of the sectors relentless focus on R&D and its commitment to a cleaner environment

THANK YOU