Académique Documents
Professionnel Documents
Culture Documents
Roberto Rincon
FASHION MARKETING
Fashion Marketing
The
making and selling of apparel and accessories that are desirable to customers
Fashion Merchandising
The planning, buying, and selling of apparel and accessories
Forecasters
Consultants
that foresee the colors, textures, and silhouettes to predict coming fashion trends
Trend
The
Haute Couture
Couturier
High
Fashion Designer
Knock-off
Copy
Softlines
Products made from textiles, sometimes called dry goods. Examples: Sewing fabrics, clothing, draperies, domestics (bedding), stuffed toys, sleeping bags, backpacks, etc
Private Label
Goods that are produced for only a particular retailer and have the retailers special trademark or brandname.
the product and/or its manufacturer Examples: L.L. Bean, Mossy Oak, Nike, New Balance, etc
Open-to-Buy (OTB)
An ongoing dollar amount that buyers are permitted to order for their store, department, or apparel category or classification.
Accessory
An
Examples:
Jewelry, shoes,
scarves, etc
Fashion
Currently popular style of objects or activities
Style
The basic characteristics or distinguishing features of an item
Design
Fad
A style or design that gains and loses its popularity within a brief period of time
Classic
Styles that remain in fashion for years Traditional Standard
Ready-to-Wear (RTW)
Garments,
Pret-a-porter
The
Costume
Theatrical costumes are clothes created for performers to portray a certain national origin, time period, income level or place in society. Costume Jewelry is fashion jewelry that is inexpensive, often made of plated metals and artificial stones.
Decline
Obsolescence
Can you name some products that are in each stage of the cycle?
Target Off Price Stores T.J. Maxx (sell brand name or designer mdse at lower than normal prices.) Boutiques Giorgio Armani, Givenchy (Offer fashion forward mdse for special interest customers)
Assignment: Create a Powerpoint presentation or scrapbook containing one slide or a one page spread on each classification. Label each collection correctly. Title slide/Cover must contain name, date, class period.
Principles of Design
Balance :
Principles of Design
Proportion: the spatial
relationship of all the parts in a design to each other and to the whole. EX: Small checks on a small person Body should be evenly divided into quarters at underarms, hips, knees, and feet
Principles of Design
Emphasis:
Principles of Design
Rhythm: Causes your eye to move through the lines and spaces
(Shape)
Line
Color
Texture
Element: Color
COLOR IS THE MOST EXCITING ELEMENT OF DESIGN AKA: HUE
Color assignment
Using only primary and neutral colors create a color wheel of your own. Create a design for each color scheme
Element: Line
Structural
Lines: Formed when garments are constructed (Look at page 145 Fashion Merchandising Textbook) Decorative Lines: Applied lines including fabric design, trims, lace, etc.
Element: Texture
How the surface of a material feels and looks. (Look at page 148 in Fashion Merchandising Textbook)
Describe how the principles and elements of design have been used in this sweater
DESIGN
DESIGN ELEMENTS are used or arranged according to the DESIGN PRINCIPLES to attractively create HARMONY (pleasing visual unity) Color, Shape, Line, and Texture
Assignment
Assignment: Choose an outfit that you can easily apply the elements and principles. Describe how the elements and principles have been combined to create a harmonious design. Ex. The dress is shades and tints of purple and yellow which creates a complementary color scheme, a straight fitted skirt (shape), the texture is soft and flimsy, the decorative stitching provides detail on the hem. The flowers are proportional to the size of the dress and are arranged in a repetitions manner. Because of it being strapless on one side, tt has an informal balance and shows emphasis on the shoulder.
Natural Fibers
Protein Fibers: From Animals
Assignment: Add a slide to your Powerpoint for each of the types of fibers (4 total) containing information and pictures.
Assignment :
Prom Trends 2008 Davids Bridal Prom Show Present the current trends in Prom attire with a fashion show, Assignment: Add slides showing and explaining the outfit(s) you wore (designer, price, elements and principles illustrated in the design
US Designers
Tommy Hilfiger, Calvin Klein, Donna Karan
Refer to the end of Chapter 9 and Chapter 16 in Fashion Merchandising Textbook
European Centers
United Kingdom Italy France (Paris is THE FASHION CENTER of the world)
European Designers
Gianni and Donatella Versace, Tom Ford w/ Gucci, Yves Saint Laurent, Miuccia, Mario Prada w/Prada and Miu Miu
Refer to pages 168-169 for more info
Assignment: Add a page in your scrapbook on each of the fashion markets (one from US, one from Europe, one from Asia) include at least one designer from each market