Business Plan

Toll free number

Caller does not have to pay for calling this number

Extending the Idea

Toll free SMS number Sender of sms will not have to pay sending sms to this number

How concept of a toll free sms works

Suppose my number is a toll free sms number Sender of SMS sends sms to my number I recharge his cellphone balance with the amount equal to cost of sms he incurred Therefore for the sender my number will be a toll free sms number

Business services with this idea

Social Networking/ Chatting on a sms platform Sending email via sms SMS forwarding Registering customer complains SMS search Customized SMS alerts Sms from gmail or any web mail account Email as SMS

Services in detail with revenue streams highlighted

Free sending of Emails from sms

+(Ads sent to A) 3 -(Cost incurred in recharging As Account)
Recharge As account

1
Sends sms email: abcd: be prepared with bplan at 9. To our number

Our number 9987989556

1 OR A Sends
sms email: abcd@gmail.com: be prepared with bplan at 9. To our number

+Ads attached in email 2

Revenue Stream + Revenue - Cost Incurred

Search friend list of A and email the message to abcd

Email sent to abcd@gmail.com from As email address

ABCD

Free Sms Forwarding

Sends sms 9945687357: be prepared with bplan at 9. To our number

1 A
Recharge As account

Our number 9987989556

+(Ads sent to A) -(Cost incurred in recharging As Account) +Ads attached in sms 2 - Cost of sending a Sms the message to sms to 9945687357
9945687357

Revenue Stream + Revenue - Cost Incurred

9945687357

Registering Customer complains

Sends sms complain: dominos: Pizzas were not delivered in time

1 A
Recharge As account

Our number 9987989556

3 +Dominos Ads -(Cost incurred in recharging As Account)

Service Charges from dominos for registering 2 complain

Email the message to dominos India with As contact details

Revenue Stream + Revenue - Cost Incurred

Dominos

Free Sms Search

Google SMS search Interactive demo 2
Return Search Results

Sends sms search: hotels in Delhi. To our number

Use interactive demo on their web to search

Our number 9987989556 4

Sms the search results to A and recharge As account

+Ads in search results -(Cost incurred in recharging As Account) Revenue Stream + Revenue - Cost Incurred

Free chatting via SMS (USP)

As Contact list
Sends SMS Online: to our number Sends SMS to A that B, C, D are online Returns the list of others who are online

Search As contact list for others online & set A as online

3 Stop sending chat messages to A from B,C..

Recharge Accounts

Sends SMS B: Hi how are you? to our number

Our number 9987989556

10 6 7
Sends SMS to B A says Hi how are you?

8
Sends SMS to A B says Hi.. I m good. wat about you?

11

9
After Finish chatting Sends SMS Offline: to our number

Sends SMS A: Hi.. I m good. wat about you? to our number

+ Ads sent to A,B,C.. - Cost Incurred in recharging accounts

- Cost Incurred in sending sms Revenue Stream + Revenue - Cost Incurred

Free customized SMS alerts

Sends sms Alerts on: to our number

Sends Business, news, jokes, quizes etc A has opted for 2

Our number 9987989556

+Ads attached in sms - Cost of sending sms to A

3
Sends sms Alerts off: to our number

Stop sending alerts to A and recharge As account

+(Ads sent to A) -(Cost incurred in recharging As Account) Revenue Stream + Revenue - Cost Incurred

Free sms from gmail

Sends email to sms@ouremail.com 9948875457: send me the details about the meeting

1 Our email 4
Separates number and first 148 characters of message

Email that message is delivered to 9948875457

+Ads attached email 2

ABCD

Sms message to 9948875457

+Ads attached in sms - Cost of sending sms to A Revenue Stream + Revenue - Cost Incurred

Our number 9987989556

Email as SMS
Sends email to sms@ouremail.com abcd@gmail.com: send me the details about the meeting

1 Our email 4
Search for phone number of abcd@gmail.com in our database

Email that message is delivered to 9948875457

+Ads attached email 2

Sms message to abcd@gmail.coms number 3

ABCD

+Ads attached in sms - Cost of sending sms to A Revenue Stream + Revenue - Cost Incurred

Our number 9987989556

The Cutting Edge

The biggest advantage is you can chat, sms to your friends & acquaintances through mobile phone anytime without letting them know your phone number Advantage of a mobile platform: People always carry mobile phone with them but they donot have access to internet 24X7 While traveling, waiting for someone at place where you do not have internet connection, these services will be a mode of entertainment One can send free sms to anyone, chat with friends, send email from mobile, register complains, receive customized alerts/quizes/ joke etc for free

The Cutting edge

Every service offered is free, supported on every mobile phone and does not need any external application to be installed The user receive ads only when he use the service and not after that. First mover advantage in this kind of mobile entertainment business

Differentiation advertisers will get

Interactive Ads Before recharging the account an ad will be sent followed by very simple questions based on the content of ad along with multiple options. The customer have to reply the correct option numbers After answering the questions correctly his account will be recharged equal to cost of all the sms he send to our number This will ensure that ads are completely read by the customer The number of ads the customer receives will be proportional to the number of sms he sends to our number

Differentiation advertisers will get

Instead of ads the company can also opt for surveys. It works like this
Survey question followed by multiple options 1,2,3 The responder have to answer correct option number

SMS Ads will be delivered to those who opted for DND registry While forwarding sms/email, Ads are attached in sms/ email content. So the probability that receiver reads the ad increases Customized ads: Location specific Email + SMS ads in one package Bulk of the target population will be in age group of 18-30

The best use of interactive ads for a company

Branding

This includes enhancing brand image by using interactive ads to convey people about Awards, Landmarks, Achievements Accomplishments of Top Management & workforce How did the company overcome problems they faced Corporate Social Responsibilities Market Share, growth rate, turnover , Portfolio, Financial statements Projects in hand Quality/ features of their products Company policies, working atmosphere, Ethical practices followed

Why Branding?
1) Product dies but a good brand does not: 'Pears' soap that was launched some where in the end of 1800 is still alive although they have changed the product. 2) Sales or Market share: A brand generates familiarity and trust and hence leads to greater sales

3) Premium price: Because of the trust the brand generated, you can charge extra price and people are willing to pay for that
4) Differentiation: Creating a brand is nothing but creating a strong association. And this association clearly differentiates your product from the rest 5) Strong brands can lead to financial advantages through the

concept of Brand Equity in which the brand itself becomes valuable.

Why interactive ads for branding

Cost effective: Rs 1.5-2/sms Most efficient mode of advertising: In this case receiver reads the message completely while in other modes of advertising they may or may not Message may appear as a spam if sent directly otherwise. However on our platform it is sent when customer opted for it and hence does not appear as a spam Can also get feedback from people if required Messages sent to people who opted for DND registry Location Specific: Can send ads to people of a particular location

Revenue models
Next slides will explain the financial part of Bplan Cost of sending a national sms = 0.5 Cost of sending bulk sms = 0.2

Free sending of Emails from sms

+(Ads sent to A) 3 -(Cost incurred in recharging As Account)
Recharge As account

A
Sends sms email: abcd: be prepared with bplan at 9. To our number

Our number 9987989556

1 OR A Sends
sms email: abcd@gmail.com: be prepared with bplan at 9. To our number

+Ads attached in email 2

Revenue Stream + Revenue - Cost Incurred

Search friend list of A and email the message to abcd

Email sent to abcd@gmail.com from As email address

ABCD

Revenue Model
COST (-) A incurs to send us sms (-) Cost of sending ad message to A (-) A responds to ad message (-) Miscellaneous Cost REVENUE (+) Multiple Ads attached in email (+) Interactive ad from advertiser Net profit

= 0.5 = 0.2 = 0.5 = 0.3 = 0.5 = 1.5 = 0.5/sms

Free Sms Forwarding

Sends sms 9945687357: be prepared with bplan at 9. To our number

1 A
Recharge As account

Our number 9987989556

+(Ads sent to A) -(Cost incurred in recharging As Account)

+Ads attached in sms 2 - Cost of sending Sms the message a sms to to 9945687357 9945687357 9945687357

Revenue Stream + Revenue - Cost Incurred

Revenue Model
COST (-) A incurs to send us sms = 0.5 (-) Cost of forwarding message to 9945 = 0.2 (-) Cost of sending ad message to A = 0.2 (-) A responds to message = 0.5 (-) Miscellaneous Cost = 0.3 REVENUE (+) Ads attached in sms sent to 9945.. = 0.4 (+) Cost of interactive ad = 1.5 Net Revenue = 0.2 per sms

Registering Customer complains

Sends sms complain: dominos: Pizzas were not delivered in time

Recharge As account

Our number 9987989556

3

+Dominos Ads -(Cost incurred in recharging As Account)

Service Charges from dominos for 2 registering Email the message to complain
dominos India with As contact details

Revenue Stream + Revenue - Cost Incurred

Dominos

Revenue Model
COST (-) A incurs to send us sms (-) Recharging As account (-) Sending acceptance receipt to A (-) Miscellaneous Cost REVENUE (+) Ads attached in receipt sent to A (+) Service charges from dominos Net revenue

= 0.5 = 0.5 = 0.2 = 0.3 = 0.3 =1 = 0.3/sms

Free chatting via SMS

As Contact list
Sends SMS Online: to our number Sends SMS to A that B, C, D are online 4 Sends SMS B: Hi how are you? to our number Returns the list of others who are online

Search As contact list for others online & set A as online

3 Stop sending chat messages to A from B,C..

Recharge Accounts

Our number 9987989556

10 6 7
Sends SMS to B A says Hi how are you?

8
Sends SMS to A B says Hi.. I m good. wat about you?

11

9
After Finish chatting Sends SMS Offline: to our number

Sends SMS A: Hi.. I m good. wat about you? to our number

- Cost Incurred in sending sms Revenue Stream + Revenue - Cost Incurred

+ Ads sent to A,B,C.. - Cost Incurred in recharging accounts

COST (-) A incur to send sms online (-) Sending sms to A that b,c,d are online (-) A sends sms to B (= 0.5) (-) Forwarding the message to B (= 0.2) (-) X4 if A sends 4 messages to B (-) Sends Sms offline (-) Two interactive ads to A (-) A responds to them in a single message (-) Miscellaneous cost REVENUE (+) Four ads in messages forwarded to B (+) Interactive ads Net profit Same will be charged from B

Revenue Model
= 0.5 = 0.2

= 2.8 = 0.5 = 0.4 = 0.5 = 0.3

= 1.6 =4 = .2 = 0.4

Revenue Model with 3 interactive ads

COST (-) A incur to send sms online (-) Sending sms to A that b,c,d are online (-) A sends sms to B (= 0.5) (-) Forwarding the message to B (= 0.2) (-) X4 if A sends 4 messages to B (-) Sends Sms offline (-) Three interactive ads to A (-) A responds to them in a single message (-) Miscellaneous cost REVENUE (+) Four ads in messages forwarded to B (+) Interactive ads Net profit Same will be charged from B = 0.5 = 0.2

= 2.8 = 0.5 = 0.6 = 0.5 = 0.3

= 1.6 =6 = 2.2 = 4.4

Revenue Model
Weighing average of 1,2,3,4 interactive ads can be taken to increase revenue For example sending a customer 5 interactive ads once, 2 interactive ads twice, one each of 3 and 4 during a customer use of 10 sms can yield good profits and the customer will feel that ads they get are minimal

Free customized SMS alerts

Sends sms Alerts on: to our number

Sends Business, news, jokes, quizes etc A has opted for 2

Our number 9987989556

+Ads attached in sms - Cost of sending sms to A

3
Sends sms Alerts off: to our number

Stop sending alerts to A and recharge As account

Revenue Stream + Revenue - Cost Incurred

+(Ads sent to A) -(Cost incurred in recharging As Account)

Revenue Model
COST (-) A sends us a sms Alerts ON (-) Alerts sent to A minimum 7 (-) A sends us a sms Alerts OFF (-) Miscellaneous cost (+) Ads attached in alerts = 0.4X7 Net profit

= 0.5 = 1.4 = 0.5 = 0.3 = 2.8 = .1/user

Free sms from gmail

Sends email to sms@ouremail.com 9948875457: send me the details about the meeting

1 Our email

Email that message is delivered to 9948875457 4

+Ads attached email 2

Separates number and first 148 characters of message

ABCD

Sms message to 9948875457

+Ads attached in sms - Cost of sending sms to A Revenue Stream + Revenue - Cost Incurred

Our number 9987989556

Revenue Model
COST (-) Sms sent to B = 0.2 (-) Miscellaneous costs = 0.3 REVENUE (+) Ads attached in email = 0.3 (+) Ads attached in sms = 0.4 Net Profit = 0.4/sms

Revenue Model
Major increase in worth of website Websites registering web traffic of 10000 click per day worth around $20000 Expected worth of website at the end of three year period $ 100000

Investments Required
Rs 1.5m as capital investment (buying SMS packages, promotion) Rs 1.5m at the end of 6 months (sms package, promotion, payrolls) Rs .5m at the end of 1.5 months ROI after 2.5-3 years Web portal worth over $100000 Net Profit over 5m

Exit opportunities
Selling it within 3 years time after establishing it as a strong brand for social networking on mobile