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Abdul Basit Asim Shakil Elias

Hassam Munawwar Mohammad Waseem

Leader in textile mills Quality products Oldest brand Diversification

With over a half a century of excellence, Gul Ahmed is synonymous with quality, innovation and reliability. From producing finest quality cotton yarns to most exquisite variety of home linen and fashion fabrics, Gul Ahmed has emerged as an icon of creativity and style for you and your home.

Setting Trends globally in the textile industry. Responsibly delivering products and services to its partners.

To deliver value to its partners through innovative technology and teamwork. Fulfilling its social and environmental responsibilities.

The group began trading in textiles in the early 1900s. With all its know-how and experience, the group decided to enter the field of manufacturing and Gul Ahmed Textile Mills Ltd. was incorporated as a private limited company, in the year 1953. In 1972 it was subsequently listed on the Karachi Stock Exchange. Since then the company has been making rapid progress and is one of the best composite textile houses in the world. The mill is presently a composite unit with an installed capacity of 103,000 spindles, 220 wide width air jet looms, 90 Sulzers, 297 conventional looms and a state of the art processing and finishing unit.

CEO Name Year Establish Company Sale Key Products Industry Focus

Mr. Bashir H. Ali Mohammad 1953 Approx Rs. 60,00,000/- month. Bed-Linen, Curtain, Fabric, Yarn, Manufacturer Textile

Quality Policy Maintenance of Quality Systems on the guidelines of ISO 9000 series of standards. Customer satisfaction through employee participation & innovative technology application. Training of employees on quality awareness, ISO 9000 concepts & system documentation including: procedures, work instructions, specification etc. Training should be an on-going process and refreshers and reviews are a part of training.
Social Policy Gul Ahmed Textile Mills Limited has striven to become one of the leading companies to actively participate in the social and economical growth of the country. The company will endeavor to address following issues: 1. Enforcement of minimum age of employee of eighteen (18) years without any discrimination. 2. Relaxed environment for employees. 3. Practical measures related to health and safety. 4. Equal opportunity.

Environmental Policy Gul Ahmed Textile Mills Limited pursue long term corporate objectives towards conservation in the use of electricity, gas and water for setting up an environmental management system. We plan to meet global environmental challenges in all areas.

Health and Safety Policy Gul Ahmed has a H&S manual and a permanent committee to ensure safety of staff and workers. The members of the committee are: Technical Directors. General Manager Maintenance. Processing Manager. Management Representative (Health & Safety). Stitching Managers. Admin, Security & Fire chief.

Gul Ahmed Textile Mills Ltd has been awarded the most prestigious marketing excellence award of "Super brands" of Pakistan.

Al-karam textile
Dewan Textile Mills Ltd.

Azam Textile Mills Limited.


Dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behavior.

Geographic segmentation based on location such as home addresses; Demographic segmentation based on measurable statistics, such as age or income; Psychographic segmentation based on lifestyle preferences, such as being urban dwellers or pet lovers.

It is segmentation on the basis of :

Gender Income

Male & Female

Upper and Middle Class


Only developed cities of Pakistan

The set of controllable tactical marketing toolsproduct, price, placement, and promotionthat the firm blends to produce the response it wants in the target market.

Market positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.

Gul Ahmed is a brand leader itself and is in a good position than its competitors. Gul Ahmeds products are according to customers needs. Customers feel satisfied and contended because of the quality and comfort.

Anything that can be offered to a market for attention acquisition, use or consumption that might satisfy a want or need.

Fabric Bed-linen

Curtains Yarn

Quality Unlimited range of designs Wide range of colours

With the passage of years Gul Ahmed has made its very good reputation in the market. Gul Ahmed, as a brand, is a symbol of Quality, Style, Comfort and Satisfaction and this is all seen in its products.

Market-Penetration Pricing Product Line Pricing Optional-product Pricing By-product Pricing Product Bundle Pricing Segmented Pricing Promotional Pricing Geographical Pricing Dynamic Pricing

Promotion is communicating with people in an attempt to influencing them towards buying the products and/or services.

The vital promotion tools used by Gul Ahmed are: Advertising Sales promotion Public relations Personal selling Direct marketing

Banners / Posters
TV Commercials Magazines Customer database

Devices used in sales promotion include:



It involves building good relations with the companys various publics by obtaining favorable publicity, building up a good corporate image.

Written materials are prepared to reach and influence the target markets. These materials include: Annual reports Brochures Articles Company newsletters Magazines

News conferences Seminars Outings Trade shows Exhibits Contents Competitions Anniversaries


Ideas by Gul Ahmed is the retail venture of Gul Ahmed Textile Mills Ltd. Visualizing the needs of customers and the growing trend towards the retail industry, the company decided to diversify into the retail sector in 2003

Karachi Lahore Islamabad Jhelum Rawalpindi Abbottabad

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture.

Fabric Wide range of designs Webpage Magazines Outlets Reliability Own Power Production Plant

designs are easily copied there target market is majorly just confined to the elite or higher class. the prices are higher then their competitors.

Gul Ahmed has a great collection of colors and designs in fabric. It has the opportunity to capture the global market. It can open it outlets in other parts of the world and can earn a lot of profit by maintaining its standard.

Gul Ahmed has a threat of upcoming designers, who are entering in the market. It becomes difficult for the firm to compete and manage the products. Govt. policies are negatively effecting the firms in many ways.