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About Volkswagen
Today, Volkswagen is the largest automaker in Europe.
In German (pronounced [vlksvan]) Its current slogan is Das Auto (The Car). In Germany, the idea of a people's car wasn't exactly a new
one. Before the 1930's, there had been many efforts to create simple cars that everyone could afford, but none met with profound success. Almost all cars before 1930, even if they were designed to be simple enough for the average person, ended up costing more than the average worker's yearly wage.
Founder of Volkswagen
Ferdinand Porsche
(3rd sep 1875 - 30th Jan 1951)
Ferdinand Porsche was an Austrian-German automotive engineer and honorary Doctor of Engineering. He is best known for creating the first hybrid vehicle (gasoline-electric), the Volkswagen Beetle, and the Mercedes-Benz SS/SSK, as well as the first of many Porsche automobiles
CEO Of Volkswagen
Ferdinand Piech
(born 17 April 1937)
numerous significant cars including the Audi Quattro, Volkswagen New Beetle, Audi R8,Lamborghini, Volkswagen Phaeton, and notably, the Bugatti Veyron. named the Car Executive of the Century in 1999.
Leadership
Tenure 1937 to 1945 Persons Ferdinand Porsche Ivan Hirst Heinrich Nordhoff Kurt Lotz Rudolf Leiding Toni Schmcker Carl Hahn Ferdinand Piech Bernd Pischetsrieder Martin Winterkorn
In 1930s
Meanwhile, the year is 1930, and Ferdinand Porsche
had just set up an automotive design company, which became known as the Porsche Bro.
front suspension system, which consisted of transversely mounted torsion bars connected to two trailing arms on each side.
In 1931s
In 1931, a German motorcycle company, Zndapp,
asked Porsche if he could design a suitable car for them. Porsche came up with a streamlined 2 door sedan, which had lines similar to the Beetle.
It was designated the Type 12. Zndapp wanted to
put in a 1.2 liter radial engine from one of their motorcycles. This was the end of the line for this design, as it didn't make it any further.
Porsche Type-12
In 1933
Later in 1933, Adolf Hitler met with Ferdinand Porsche to discuss Hitler's idea of a Volkswagen. Hitler proposed a people's car that could carry 5 people, cruise up to 62mph, This was an opportunity for Porsche to push his idea of a small car forward, as was it to help Hitler get a real people's car for the citizens of Germany.
In 1936
The project to build the car that would become known as
the Beetle. Hitler's desire that almost anybody should be able to afford a car fitted with a proposal by car designer Ferdinand Porsche . The intention was that ordinary Germans would buy the car by means of a savings scheme. Prototypes of the car called the KdF-Wagen (German: Kraft durch Freude = strength through joy), appeared from 1936 onwards (the first cars had been produced in Stuttgart). The car already had its distinctive round shape and aircooled, flat-four, rear-mounted engine.
In 1937
On 28 May 1937 the building of the new factory started
completed saving stamp books, though one Type 1 Cabriolet was presented to Hitler on 20 April 1938 (his 49th birthday). Type 82 ("Bucket car")
overseen civilian and military vehicle production in the 1930s and 1940s, was recruited to run the factory in 1948.
In 1949 Major Hirst left association with the company, as it had now
1949, but sold only two units in America that first year. On its entry to the U.S. market, the VW was briefly sold as a "Victory Wagon".
VW Type 3 Notchback.
Deluxe Circa
introduction of four Type 3 models (Karmann Ghia, Notchback, Squareback) based on the new Type 3 mechanical underpinnings, and again in 1969 with the larger Type-4 models.
In 1964, Volkswagen succeeded in purchasing Auto Union,
and in 1969, NSU Motorenwerke AG (NSU). The former company owned the historic Audi brand, which had disappeared after the Second World War.
VW ultimately merged Auto Union and NSU to create the
modern day Audi company, and would go on to develop it as its luxury vehicle marque.
The Golf Mk3 and Jetta arrived in North America just before
the start of 1994 model year, first appearing in southern California in the late spring of 1993.
The other main models have been the Polo, a smaller car than the
Golf, and the larger Passat for the segment above the Golf.
1990s.
In 1990, the Golf was Britain's 12th most popular car with
but in 1999 the Mk4 Golf was Volkswagen's first ever entrant in Britain's top 10 list of most popular new cars.
Piech, acquired the three luxury brands: 1. Lamborghini (through Audi), 2. Bentley, and 3. Bugatti.
Audi's plans for Lamborghini included a small supercar later to be named the Gallardo, and a new halo vehicle. In late 2008, a 4-door saloon for the Lamborghini brand was shown in the form of the Lamborghini Estoque concept.
Logo Of Volkswagen
It's pretty Obvious what the Volkswagen logo is a V over a W in a blue background, surrounded by a circle.
Golf-Blue-e-motion
Concept R
Key Milestones
1930s
Factory opened in
1940s
Production of first
1950s
VW begin building
1960s
Sold stock to the German public Purchased Auto Union (AUDI) US Beetle sales took off
Wolfsburg, Germany
1970s
Beetle discontinued in every country except Mexico
1980s
Begin car venture in China Purchased SEAT Formed Autolatina in Brazil
1990s
Built Chinas largest auto plant Integrate Skoda Acquires RollsRoyce and Bugatti Launched New Beetle in US
2000s
Spent 3.1B to modernize factories Invested 1.7B in China (Asia/Pacific)
Development of
distribution partners Separated distribution channels for each brand International standardization of dealers
competitors Price discrimination across regions No price competition in emerging markets Strict cost controlling
Niche penetration
Technological differentiation More efficient use of resources
Headquarter
Private Limited that assembles, manufactures and distributes Volkswagen vehicles in India. It was established in 2007.
against 3,039 vehicles sold during the year 2009 and registered a sales growth of over 1,000%.
SWOT Analysis
SWOT is used for the analysis of internal Strengths and
Weaknesses of a firm and the environmental Opportunities and Threats of the firm.
effective strategy derives between a firms internal resources and its external situation. strategy.
Industry : Automotive
Founded : Berlin, Germany (May 28th 1937)
countries
Area Served : Worldwide Key People : Ferdinand K. piech (chairman)
Engine, motorcycles
Production Output : 8,494,280 (2011) Revenue : 159.33 billion (2011) Operating Income : 11.27 billion (2011) Profit : 15.40 billion (2011) Employees : 501,956 (2011)
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