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Part 1: Definition, Need and Importance of Intrapreneurship VISHNU PRASAD - 150 PRANAV TODI -164 PINAKI DAS - 141
Importance of Intrapreneurship
To an individual
It is rewarding (recognition, promotion, financial compensation) Competition calls for creativity (to maintain your position) To keep up with changes
To the organization Increases revenues and profits Improves the companys image
Few Intraprenuers
Mr. Avinash W. Purandare
Vice President and Head Corporate Global Marketing and Strategy
Ken Kutaragi
Cheryl Pohlman
Alicia Ledlie
Definitions
Entrepreneur
Entreprendre [undertake] a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.
Intrapreneur
Intra [within ]+ preneur a manager within a company who promotes innovative product development and marketing. These person are not driven by monetary gain but by a deep desire of personal achievement
Manager
person responsible for controlling or administering all or part of a company or similar organization
Entrepreneur
Versus Manager
Skill Status
Versus Intrapreneur
Risk Taking
Reward Innovation
Risk-Independence Chart
Corporate Entrepreneurship
Administrative
Opportunistic Imitative Incubative
New Ideas
Any idea can improve your business, aquire new markets or
develope new products
Summarize
Divide company into sections and sections into small
self-responsible teams