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Intrapreneurship: Developing Corporate Entrepreneurship

Part 1: Definition, Need and Importance of Intrapreneurship VISHNU PRASAD - 150 PRANAV TODI -164 PINAKI DAS - 141

Intrapreneurship / Corporate Entrepreneurship


Gifford Pinchot
any of the dreamers who do.. Takes hands-on responsibilities for creating innovation of any kind within the organisation. The Intrapreneur may be creator or inventor but he is always the dreamer who figures out how to turn an idea into a profitable reality.

Defining the concept


Intrapreneurship / Corporate Entrepreneurship includes
generation, development and implementation of new ideas.

An innovation can be a new product or service,


administration system or a new plan or program or creating new business in established companies.

Intrapreneurship / Corporate Entrepreneurship is a process


whereby an individual or a group of individuals, in association with an existing organisation, creates a new organisation or instigates innovation within the organisation.

Need for Corporate Entrepreneurship


Competitors

Distrust in traditional method of corporate management


Downsizing of major corporations Improve efficiency & productivity Losing people to entrepreneurship because
Entrepreneurship is on rise Venture Capital financing more new ventures

Reengineering Corporate thinking


4 Important steps for establishing new thinking

1. Set explicit goals - Mutually agreed by worker & management


2. Motivation - Management need to give freedom & encouragement 3. Positive reinforcement Necessary because it helps Intrapreneurs
to realise rewards exist

4. Give individual responsibility Have Confidence, Trust &


accountability on the worker

Importance of Intrapreneurship
To an individual
It is rewarding (recognition, promotion, financial compensation) Competition calls for creativity (to maintain your position) To keep up with changes

To the organization Increases revenues and profits Improves the companys image

Few Intraprenuers
Mr. Avinash W. Purandare
Vice President and Head Corporate Global Marketing and Strategy

Prof Hemant Abhyankar


DIRECTOR Oct 1994

Ken Kutaragi

Cheryl Pohlman

Alicia Ledlie

Intrapreneurship: Developing Corporate Entrepreneurship


Part 2: Entrepreneur vs Intrapreneur vs Manager Andrea Serafini Roll N E02

Definitions
Entrepreneur
Entreprendre [undertake] a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.

Intrapreneur
Intra [within ]+ preneur a manager within a company who promotes innovative product development and marketing. These person are not driven by monetary gain but by a deep desire of personal achievement

Manager
person responsible for controlling or administering all or part of a company or similar organization

Entrepreneur
Versus Manager
Skill Status
Versus Intrapreneur

Level of dependence Funding

Risk Taking
Reward Innovation

Position in the company

Risk-Independence Chart

Corporate Entrepreneurship
Administrative
Opportunistic Imitative Incubative

Intrapreneurship: Developing Corporate Entrepreneurship


Part 3: Developing Organization Culture for Intrapreneurship

Marius Becker Roll 172

Intrapreneurship is the spirit of Entrepreneurship, within


the context of an existing organization

People with Entrepreneur skills are required


Proactivity Responsibility Innovation Commitment Take Risks

An Environment of freedom and responsibility is required. Ideas


should be given a chance.

Freedom and Responsibility


People are more satisfied with their
work when they are free to choose how to do their work

Dont pay attendance, pay for


work!

People who are not responsible for


what their doing wont do it best

Make them responsible

New Ideas
Any idea can improve your business, aquire new markets or
develope new products

A 10M $ idea of the waitress is still a 10M $ idea. You should


listen

A good idea approval process and the ability to realize it is


required

New ideas means new failures, they should be accepted.


Penaltys on failed ideas kills future ideas

Summarize
Divide company into sections and sections into small
self-responsible teams

Honor the leader of successful teams with more


responsibility and money

Save extra budget for upcoming Ideas and let the


Inventor himself the project

Thank you !!!

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