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By

Vinith Jain Nimesh puri Utkrista Acharya Ram karthik Ruban jebadurai
10/12/12

History
Establish on 1886 by Dr. John S.
Pemberton

Sold to Asa Candler on 1888. Coca-Cola 1886 Coca-Cola Cherry 1985 New Coke/"Coca-Cola II" 1985 In 1923 Robert W. woodruff
president of coke. became

146,200 (2011) Employees 8.634billion Net Income

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In INDIA

The coca-cola company reintroduced In 1996, Invest in US$ 700 million to

open new plant.

coca-cola in India on October 23, 1993 after 16 years absence.

In 1993

Coca-Cola bought all the Parle Products Thumps up, Limca, Citra, Gold spot, Maaza at, $40 million.

Direct employees 40,000 Indirect employees 1,50,000 Increased to 20% sales volume in Q1 10/12/12

BRAND IN INDIA

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Financial statements
operating revenue gross operating profit EBIT net income (total operations) total capitalization total equity total liabilities & stock equity 46,542.0 30,280.0 11,856.0 8,572.0 45,291.0 31,635.0 79,974.0 10/12/12

All amounts in Millions of US Dollars

POLICY
The Symbol of Quality Customer and Consumer Satisfaction A Responsible Citizen of the World

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sTRATEGY ADOPTED TO INCREASe the NUMBER OF CONSUMERS

The 3 A's is the underlying strategy for Availability Affordability Acceptability
meeting company goals to increase no. of consumers. The 3 A's are: -

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Marketing strategies by coca cola

Create Liquid Content Ensure your Content is Linked Create Conversations Move onto Dynamic Story Telling Be Brave and Creative with Your
Content Creation

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Create Liquid Content

Create Ideas So Contagious So that the videos, images can be

shared

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Ensure your Content is Linked

The next part of the equation is to The business objectives of
yourcompany

ensure that these ideas create content that is innately relevant to

The brand Your customerinterests Ensure that the content communicates

your message that is congruent with your mission and values.

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Create Conversations

Coca Cola has realised that the

consumer creates more stories and ideas than they do so the goal is provoke conversations and then Act and React to those conversations 365 days of the year. Twitter, YouTube and Facebook provide greater connectivity and consumer empowerment than ever before.

The new Distribution Technologies of

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Move onto Dynamic Story Telling

On traditional media in the past, story

telling was static and a one way street. Television and newspapers shouted at you with no means of interaction. to grow their business on the social web they need to move on from One Way Story Telling to Dynamic Story Telling

Coca Cola has come the realisation that

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Be Brave and Creative with Your Content Creation

Part of the new Coca Cola content
strategy is applying a 70/20/10 Investment principle to creating Liquid content. It pays the rent and is your bread and butter marketing (should be easy to do and only consumes 50% of your time) innovate off what works.

70% of your content should be low risk.

20% of your content creation should 10% of your content marketing is high
10/12/12 risk ideas that will betomorrows70% or 20%. be prepared to fail

 The company's new strategy of smaller

bottles, price cuts and advertising that straddles cities and villages pushed turnover last year up by a quarter to nearly Rs.5000 crore.

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Some advertisements and print ads

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