HAND STUDIO

PRESENTERS: FAREHA KHAN ALIA JUNAID CHISHTI AMNA JAHANGIR BILAL ABDUL REHMAN NISWAH NABI

PRODUCTS
Our business venture mainly focused on nail art and mehendi Nail art is a modern mode of decorating nails. In the span of last ten years, nail art has become widely popular.. Henna / Mehndi have a very long history with centuries of migration and cultural interaction. The products we sold were jewelry items by an upcoming designer RAVISH.

MARKET SEGMENTATION
A market segment is a classification of potential private or corporate customers by one or more characteristics, in order to identify groups of customers, which have similar needs and demand similar products and/or services concerning the recognized qualities of these products, e.g. functionality, price, design, etc. We segmented our market mainly on the basis of gender. Even when we created our page on www.facebook.com, we mainly invited women and those men whose house is full of women.

TARGET MARKET SEGMENT STRATEGY

A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. The market for any product is normally made up of several segments. Our target market was young girls.

INDUSTRY ANALYSIS
Porter's five forces analysis is a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. Many new businesses want to capture as much of the potential marketplace as possible. 2010-2011 INDUSTRY STATISTICS HIGHLIGHTS: Salon service volume increases 3.5% 34% of nail salons added services this year... and 66% of those added gels Salons using Facebook grow from 4% to 50% 66% of nail techs don't receive any incentive on retail sales Top 5 nail salon and service trends are instant money makers Henna is a source of natural dye and is being used as a cosmetic since centuries to color fingers, toes, palms, soles and hairs by women and men, not only of this land but all over the world.

COMPETITION AND BUYING PATTERNS

Explain the nature of competition in this market. The small business buyers understand the concept of service and support, and are much more likely to pay for it when the offering is clearly stated. The recent economic slowdown, combined with the tragic events of September 11, 2001, reduced consumer confidence, which led to declining sales in the salon industry as a whole In order to see the buying patterns we needed to identify local competitors and learn their rates, techniques and services to determine how we will compete.

Web Plan Summary

Website marketing strategy: basic aim of website marketing strategy
new prospects which are recently included in such strategy Our implementation of marketing strategy ( Facebook The Social Networking Website

SWOT ANALYSIS
Strengths:
NAIL ART: Assistance of nail art made it possible for everyone to get admirable nails, Emphasize the style, it doesn't include weight on the nails, it can be simple for everyday use, it is painless. HENNA: Easy to apply, gives a new and good look to your hands, weak or brittle( breaking, splitting, chipping) nails can become stronger with the use of henna, best choice to have a tattoos on hand. JEWELRY: Artificial Jewelry is simply great due to which it fascinates jewelry fanatics, Uniquely designed, each piece is set apart by its distinctive quality

Cont
Weaknesses: NAIL ART: Color removal may cause damage to your nails, high cost, difficult to do, nails often get yellow, nail extension can become infected with unsanitary tools and adhesives , rubbing nail polish may cause unhealthy aspects. HENNA: Sometime itchiness and slight discomfort can accompany the experience of Henna drying on your skin. Opportunities: NAIL ART is practice of painting , decorative designs, many girls spent their time in salons to get the better ideas to applying nail art. HENNA: The application of Henna on the hands is the ancient art, its migration and cultural interaction strength is a very long history

Cont
Threats: NAIL ART: Nail Polish Biting is bad but habit of biting their nail polish off their nails. Nail polish ingredients which are known to be carcinogenic backed by chemicals. HENNA: allergic reaction , The major threats include competition with synthetic dye products, non-availability of labor at critical time, and damage by semi-lopper pest. COMPETITIVE EDGE: Combining the preeminent benefits of nail art and Henna. Our pricing strategy was quite reasonable. We use Word of Mouth Marketing Strategy to promote our business plan as well as Facebook . MARKETING STRATEGY: Our marketing strategy focuses on the following: Tendering Low Costs Endow participants with Gift hampers as a reward Make available all new designs of Nail art and Henna for the females Attending customers with proper attention

Sales Strategy
Define your target market Females Determine your outreach Easily accessible to customers

Deliver and build relationship Fulfill promise Customization Monitor Most critical aspects of a successful sales strategy. As we move forward we must keep track of how well it is working. How did it go? What worked? What didnt work? Did we hit our targets?

Sales forecast
Prediction of the future sales over a specific period of time Sales forecast based on: Past performance, Inflation rates, Unemployment, Consumer spending patterns, Market trends, Interest rates.

Management Summary
The management summary describes how your business is Structured Involvement of people Outlines external resources How the business is managed.

PROFIT AND LOSS

Days

4 Sales Cost of goods sold 1,940 955

3 1,740 955

2 2,530 955

1 1,020 955

Gross margin
Gross margin% Expenses Marketing/promotion Total operating expenses Net profit

985
50.77%

785
45.11%

1,575
62.20%

65
6.37%

113.75 113.75 871

113.75 113.75 671

113.75 113.75 1,461

113.75 113.75 -49

CASH FLOW
CASH RECEIVED Cash from operations Day 1 Rs. 350 Rs. 350 Day 2 Rs. 580 Rs. 580 Rs.101 Rs.0 Rs.940 Rs.909 Rs.0 Rs. 2530 Day 3 Rs. 730 Rs. 730 Rs.54 Rs.0 Rs.470 Rs.486 Rs.0 Rs. 1740 Day 4 Rs. 930 Rs. 930 Rs.101 Rs.0 Rs.0 Rs.909 Rs.0 Rs. 1940

Cash sales
Subtotal cash from operations Additional cash received

Rs. 41 Sales tax GST received on jewelry Rs. 0 Rs.260 New long term liabilities Rs. 369 Sales of other items Rs. 0 Sales of jewelry New investment received Subtotal cash received Expenditures from operations Cash spending Rs. 955 Rs. 1190 Rs. 955 Rs. 1020

Bill payments
Subtotal spent on Operations Additional cash spent Promotions Subtotal cash payment Net cash flow

Rs. 955 Rs 20 Rs. 975

Rs. 955 Rs. 200 Rs. 1,155

Rs. 955 Rs. 0 Rs. 955

Rs. 113.75 Rs. 113.75 Rs. -283.75

Rs. 113.75 Rs. 113.75 Rs. 1,441.25

Rs. 113.75 Rs. 113.75 Rs. 471.25

Rs. 113.75 Rs. 113.75 Rs. 871.25

BALANCE SHEET
AMOUNT Assets Cash Petty cash Inventory Property & land Renovations/improvements Furniture & fit out Equipment/tools Computer equipment Total assets Total liabilities Equity Invested capital Owners equity Rs. 1205500 Rs.20,000 Rs.20,000 Rs.1000 Rs.4500 Rs. 800,000 Rs.100,000 Rs.200,000 Rs.20,000 Rs. 80,000 Rs. 1225500 Rs. 0

FINANCIAL ANALYSIS

Analysis of all day sales

Sales Growth
Sales Growth = Sales today Sales Yesterday Sales Yesterday Tuesday: Sales Growth = 1,020- 2,530/ 2,530= 148% Wednesday: Sales Growth = 1,740-2530/2530 = 31.22% Thursday: Sales Growth = 1,740 - 1,940 /1,940= 11.49%

BREAK EVEN ANALYSIS

Nail art cost = Rs.3230 Average per hand nail cost= Rs. 90

Break even equation = =3230 = 71 hands 90-45 Henna cost = Rs.200 Per hand henna cost = Rs. 50 cost (s.p-v.c)

Henna cone cost = Rs.25

Break even= 200 = 8 hands (50-25)