Vous êtes sur la page 1sur 19

SWOT AND PEST ANALYSIS

TYPICAL FORMAT- The most common approach and widely used


format is to construct a 2 row by 2 column matrix with the following information... STRENGTHS in top left quadrant Capitalise on your strengths WEAKNESSES in top right quadrant Address your weaknesses

OPPORTUNITIES in bottom left quadrant


Take full advantage of the opportunities available THREATS in bottom right quadrant Deal with or minimise the impact of threats you face

The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates.

# In what product or service areas do you excel? # What is your value-added? # What makes you unique in the marketplace? # What characteristics are highly regarded?
# What do you not do well? # What needs to be improved, how? # What does the team look for that you dont provide? # What do customers look for that you don't provide? # What are your measures of success telling you?

# What do you do really well?

STRENGTHS

STRENGTHS
* strong brand names/patents * good reputation among customers * cost advantages from proprietary know-how * exclusive access to high grade natural resources * favourable access to distribution networks

WEAKNESSES

WEAKNESSES
* lack of patent protection * a weak brand name * poor reputation among customers * high cost structure * lack of access to the best natural resources * lack of access to key distribution channels

OPPORTUNITIES
#What opportunities would help you become more successful? # Where would you find them? # What external changes, events can you take advantage of? Eg. technology, demographics, legislation, education

OPPORTUNITIES
* an unfulfilled customer need * arrival of new technologies * loosening of regulations * removal of international trade barriers

THREATS
# What financial problems do you have? # Are there internal/external changes that threaten you? # What do you know about your competitors? # What obstacles impede your progress? # Which obstacles can be dealt with or overcome?

THREATS * shifts in consumer tastes away from the firm's products * emergence of substitute products * new regulations * increased trade barriers

Bharti Airtel, usually referred to simply as Airtel", was initiated by Sunil Mittal in July, 1995. It is an Indian telecommunications company that operates in 19 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with over 200 million subscribers as of October 2010. It is the largest cellular service provider in India, with over 143 million subscribers as of September 30, 2010.

SWOT Analysis :
Strengths :
A brand name Products other than cellular connectivity like fixed line, broadband and satellite television services. Stakeholders in Airtel include Sony-Ericsson, Nokia and Sing Tel, with whom they hold a strategic alliance. Huge endorsements and Ad campaigns

Weakness :
Unsatisfactory customer care service Unauthorised VAS activation

Opportunities :
Takeover of African Telecom giant Zain Deal with Manchester United Football Club Global rebranding strategy Launch of 3G services this December in India

Threats :
Presence of close & strong competitors

Vodaphones stake of 5.5% in Airtel, previously

Political
It refers to a governmental policies which influenced by the economic situation in a country. It has influence to the business sectors as well as confidence of investors. Such policies may include incentives, tax, quota, etc. On the other hand, the political stability in the country has great influence to the confidence of investors.

Political Factors
* tax policy * employment laws * environmental regulations * trade restrictions and tariffs * political stability

Economic
This economic factor is an area where macro economic environment can affect the business outlook and its competitiveness. Some key factors of macro economic are economic growth, exchange rate, interest rate, etc. All these factors have an effect to the profitability and cost of doing business in that business sector.

Economic Factors
* economic growth * interest rates * exchange rates * inflation rate

Social
This is a Social factors that reflect the cultural aspects of a country. It may include growth rate in population, age group distribution, job preference etc. All these factors affect the workforce management include productivity and cost.

Social Factors
* health consciousness * population growth rate * age distribution * career attitudes * emphasis on safety

Technological
This is a Technological factors is more tangible than the earlier three factors. It deal with environmental aspects, technology incentives such as Research & Development incentives, high capital setup and rate of technological change in certain business.

Technological Factors
* R&D activity * automation * technology incentives * rate of technological change

TATA MOTORS
Tata Motors Limited, is a multinational corporation headquartered in Mumbai, India. . largest company in the automobile and commercial vehicle sector 70% cumulative Market share in the Domestic Commercial vehicle segment.

The OICA ranked it as the 19th largest automaker, based on figures for 2007 & second largest manufacturer of commercial vehicles in the world.
worlds fourth largest truck manufacturer. the worlds second largest bus manufacturer. In India, Tata ranks as the leader in every commercial vehicle segment, and is in the top 3 makers of passenger cars.

PEST ANALYSIS
Political:
Strong tax incentives for inbound investors Strong political motivation for globalization Strong reputation and trust Adaptive legislative framework

Economic:
Strong technical skills Strong export base Strong infrastructure links Competitive labour cost model Highly mobile work force

Social:
Strong science and educational culture Strong management culture Adaptive English speaking population

Technological:
Strong R & D culture and facilities Strong tie-ups with western technology companies Adaptive to new technologies Made the worlds smallest low cost car NANO Introduction of the new Tata ARIA- a perfect combination of a sedan and an SUV.