For the very first time for all males Here is something .

HMA Industries is establish in 1873 it is Indian origin In 1962 company incorporated in Indian company act with same name its main business is export of food items n leather garment company is have its own retail shops in gulf n India company is having Rs600 crores worth now after investing a huge amount of money in R&D company is launching shampoo with aim of making its feet strong in FMCG industries.

Idea Generation: Idea for making a shampoo especially for males got from interacting with the people, through observance, by learning and through research felt the strong need which is not yet been fulfilled till not become a desire. Idea Screening: Making a shampoo for mens is something new will cover all type hairs. The objective is to protect hair from all challenges.

Concept developing and testing: the theme of the shampoo is that its brought after a various successful trials over all type of men's hairs. It has no bad effect on hairs its contents are natural material. IT is based on 4S concept that it makes hair soft,shine,strong and silky. It is a package of promise that will make your hair better than every time before. Hair will smile.

Marketing strategy and development: As the product involved a research before its launch. The specialty of the shampoo is wide and how it is different from other shampooFeaturesa] Its for men's and effect is more strong because the problem facing by the mens that they are out most of the time or moving on their bikes which makes their hair dry and hard.

b] It helps in removing dandruff, dead hairs makes hair silky shiny and strong. C] E is a herbal conditioning shampoo developed scientifically helps to preserve the integrity of the herbs thus giving optimum results. D] A herbal preparation containing Aloe vera,honey,apple and other naturals. Its for bald people whos dream is to have hair now its no more a dream.

Its a shampoo for use after straightening . Its strong natural ingredients protect hair loss, dryness from sun and preventing hairs from getting white. It has many flavors like honey and apple flavor for hard hairs. For oily hairs it has lime flavor and many more It has wide variety of ranges for all at affordable price Shampoo for all age people, starting from baby soft shampoo till old age hair care.

Business Analysis: E shampoo made especially for males section according to the survey. It fulfill all the requirement for boys hairs. It keeps the head cool. Product development: E shampoo includes all section of boys. Its a shampoo for new born babies,kids,young generation, adults and old age mans. Shampoo for every hair type and no age bar .

E Shampoo types1. For dry hairs E conditioning: conditioning are meant to add shine protect hair from drying out and for easier combing. 2. For dry hairs 3. For hair fall 4. It has amazing fragrance with many flavors. 5. For bald people. 6. Protect from white hairs and helps making hair natural without any side effect.

Market Testing: We will give samples through advertising. In magazine, English newspaper, free with some product and will take the reply and work accordingly. Commercialization: We will finally launch the product in the market. Time to bring the product in news.

Strength-Its the shampoo especially for menz first time ever. The main theme of the shampoo it is for people who is suffering from hair loss problem. Example-for bald people. Weakness- will face the market for the first time as it the new thing ever launched. Opportunity- new in market for the first time, with new thought. Threat- acceptance of the product.

1.Shampoo Long & strong Smooth n silky Dry hair clinic 2. Conditioner 3. Hair cream 4. Hair gel

Frozen peas Frozen chicken Fresh potato spices power Nutra;- ready to eat non-veg meal Leather shoes Leather jacket Leather coat.

As it is has a special feature shampoo it is for bald people & specially for mens. People who are not having any hair can use and have a growth of hair within 3months with a guarantee. Its no a more dream but a real thing. It face no competition. Because its a new idea in a shampoo which no other shampoo has.

As soon as the product will launch and come in news will give a big surprise not by its feature only but fulfilling its promise. Its a fast technique within 45 days you can see the difference. Its ingredients are those natural formulas which are very powerful. Consumer will surely love the product. Its not the words but the fact.

Consumer are nowadays are very much aware and knowledgeable with the need of consumer we have made such a product which will surely fulfill all the expectations.

As this shampoo is for menz who are bald so segmentation is done on demographically n target consumer is 27-48 year old male of metro n urban cities of country.

After a research came to know the problem facing by people is the nonstop loss of hair and white hair. It is especially for bald people There is no special shampoo for menz

Its nothing but an E, effect. Its E factor. E means efficient effective. Try it because we love and care every hair.

Thanks for your valuable time n cooperation. Prepared byGulzeb Ahmed Gaurav Shrivastava Gaurav Pandey Ankita Gupta