Founder:

Mohamed Hasham Premji(1945) Founded as: Western India Products Limited Founded at: Amalner, Maharashtra Headquarters: Bengaluru, India Registered & Corporate Office: Doddakannelli, Sarjapur Road, Bengaluru- 560 035, India. Wipro is a USD 7 billion Indian Enterprise with market captilization of USD 26 billion.

Wipro Limited is an Indian global IT services and consulting company. As of 2012, Wipro is the second largest IT services company by turnover in India, employing about 120,000 professionals and serve over 900 corporations worldwide. The company operates in three segments: IT Services, IT Products, Consumer Care and Lighting. It is 9th most valuable brand in India. History

Wipro was initially set up as a vegetable oil manufacturer in Amalner, Maharashtra, producing sunflower Vanaspati oil and soaps. In 1966, Azim Premji, aged 21 at the time, took over as chairman and transformed Wipro into one of the largest IT outsourcing services provider of the world. During the 1970s and 1980s, the company shifted its focus and began to look into business opportunities in the IT and computing industry, which was at nascent stages in India at that time. Wipro marketed the first indigenous homemade PC from India in 1985.

 Vision:

To be among the top 10 Global IT and Business Process Outsourcing(BPO) service companies. Mission:

Be trusted partner to our clients by providing transformation and System Integration(SI) services. Achieve thought leadership in emerging technology areas. Be perceived as a leader by relevant stakeholders among global IT service & BPO providers.

 Intensity to win Make customers successful Team, innovate, excel

Act with sensitivity Respect for the individual Thoughtful and responsible Unyielding Integrity Delivering on commitments Honesty and fairness in action

 IT

Services IT Products Consumer Care and Lighting Infrastructure Engineering Wipro EcoEnergy

Product Engineering Solutions

Business Process Outsourcing Consulting Services Testing Services ADM (Application, Development & Maintenance)

Technology Infrastructure Service

Positioning To position wipro as a Value Added System Integrator To offer innovative and best in class IT products Product Differentiation Product engineering on value differentiation Focus on building Brand Ego Geo Expansion Enhanced focus for addressing new marketsMiddle East and Africa

Customer Engagement Vertical focus: Strengthen presence in key verticals such as government, telecom and banking Mid-market Drive: establish leadership position in ten cities through increased coverage and marketing. Deliver customized solutions Alliances Realign existing and form new alliances, leverage alliance partnership for joint Go-To-Market with Wipro Operational excellence Sustain green leadership Continue to drive delivery and operational excellence Global practices for better customer satisfaction and cost optimization.

 Chairman

Azim H. Premji, senior executives of Wipro and external members who are global leaders and visionaries, form the Wipro Board of Directors which provides direction and guidance to the organization.

CHAIRMAN
Azim H. Premji

Executive Directors
T. K. Kurien CEO, IT Business Suresh C Senapaty Chief Finance Officer

Independent directors
Ashok S. Ganguly B. C. Prabhakar Dr. Henning Kagermann Jagdish N. Sheth Narayanan Vaghul Priya Mohan Sinha William Arthur Owens Shyam Saran M. K. Sharma

Wipro Corporate Executive Council

It comprises a core group of corporate ideologues who have played a key role in shaping the company's corporate initiatives over the years.

Azim H. Premji Chairman

Martha Bejar
Chairperson & CEO Infocrossing

Suresh C Senapaty Executive Director & CFO

Anurag Behar Chief Sustainability Officer

Pratik Kumar Executive Vice President HR

Vineet Agrawal President, Wipro Consumer Care & Lighting

T. K. Kurien CEO, IT & Executive Director

 Joint-CEO

model Three axes structure More complex due to 9 business units (Verticals) and 8 service lines (Horizontals).

 Business

Units

Service

Lines

Energy and Utilities Finance Solutions Global Media & Telecom Healthcare & Services Manufacturing RCTG (Retail, consumer goods, transportation & Government) Wipro Infotech Technology

Business Technology Services ES Business Technology Services (FS & TMT) Enterprise Applications Product Engineering Solutions Testing services Wipro BPO Technology Infrastructure Services Wipro Consulting Services

Chairman Azim H Premji

Wipro Infotech Anand Sankaran

Joint CEO Suresh Vaswani

Joint CEO Girish Paranjpe

SBU/Verticals
Manufacturing NS Bala

Service Lines
BPO Ashutosh Vaidya EAS Sangita Singh BTS(ES) Srinivas Pallia TIS Deepak Jain Testing Services Gangadharaiah C P

SBU/Verticals
Technology G K Prasanna

Service Lines
Global Consulting Kirk Strawser Product Engineering Services Ayan Mukerji BTS(FS)

Energy & Utilities A Padmanabhan

Global Media & Telecom Mark Fleming

Retail, Consumer Goods, Transportation & Govt B M Bhanumurthy

Finance Solutions Soumitro Ghosh

K R Sanjiv

Healthcare & Services Rajiv Shah

 Complexity

Three axes structure

Three separate departments banking, sales and software testing

Several

departments targeting the same customers for different kinds of business Slower decision making Long approval time Slow growth rate compared to rivals

 One

of the reasons for wipros slow growth is its 3 axes model Every department had been selling to customers who, did not see them as One Wipro.

 TK

Kurien replaced joint-CEOs Suresh Vaswani and Girish Paranjpe. One axis structure Simpler organisation structure Seven senior vice-presidents(mini-CEOs) heading the verticals 6 Business Units (Verticals) & 6 Service Lines (Horizontals) Country-specific marketing Marketing in emerging markets

Chairman Azim Premji TK Kurien CEO SBU/Verticals

Anand Padmanabhan Energy, Natural Resources & Utilities Ayan Mukerji Global Head, Media & Telecom N. S. Bala Manufacturing & Hi-Tech Soumitro Ghosh Finance Solutions Srini Pallia Retail, CPG, Transportation & Govt. Sangita Singh Healthcare & Life Sciences Manish Dugar Wipro BPO

Service Lines
Anand Sankaran Infrastructure and Services, Wipro Infotech

Sanjay Gupta Product Engineering Solutions

K. R. Sanjiv Analytics & Information Management Services Kirk Strawser Wipro Consulting Services

 Business

Units (Verticals)
Energy and utilities Finance solutions Media and telecom Pharmaceutical and healthcare Manufacturing and hi-tech Retail, transportation & government.

Service

Lines (Horizontals)
Product Engineering Solutions Infrastructure and Services Wipro BPO Analytics & Information Management Services Wipro Consulting Services

Azim Premji Chairman

Inderpreet Sawhney General Counsel Functions
Rishad Premji Chief Strategy Officer IT Ritesh Pathak Vice President , New Account Acquisition Saurabh Govil Human Resources, IT

T. K. Kurien CEO Functions

Dr. Anurag Srivastava Chief Technology Officer Bhanumurthy B. M. Chief Business Operations Officer Jatin Dalal Chief Financial Officer, IT Business

Suresh C Senapaty CFO

Alexis Samuel Chief Risk officer

 Better

& faster decision making Simplification & speed Better accountability Higher agility and customer centricity Increased risk-taking powers without waiting for long approvals.

 Sigma

:deviation from standard. Six sigma : Statistical measurement to a business processes . In six sigma process,12 standard deviation (+/-6 sigma levels ) must fit in permissible spread(customers requirement). This achieves process efficiency of 99.99966%

 Liberalization

in 1990. global competition, global customer bases Six sigma adopts a two-way approach for improving the quality of product or service.

Six sigma

Defect prevention

Cycle time reduction

Methodologies employed at wipro

SIX SIGMA

DEVELOPING NEW PROCESSES

DSSS+ DEVELOPING SIX SIGMA SOFTWARE

IMPROVING EXISTING PROCESSES

DAMIC DEFINE ANALYZE MEASURE IMPROVE CONTROL

REENGINEERING
CFPM CROSS FUNCTION PROCESS MAPPING

Define:
Set goals for improvement activities. Identify the improvement opportunities

Measure:
Measure the existing system. Measure the progress towards the goal.

Analyze:

Identify the ways to reduce the gap between goal and present condition. Find creative ways to do things better, cheaper & faster.

Improve:

Control:
Control the new system. Modify incentive systems, policies and procedures.

Under joint CEO (earlier) structure:

Slower decision making. The restructuring at Wipro has converted its structure form 3 axes to 1 axis. This has shifted the entire decision making to the markets. So the decisions will be taken in the markets, not in Bengaluru. By doing this, Wipro has empowered its top leaders to take critical decisions and risks without waiting for long approvals. The new structure with mini CEOs heading different vertical businesses has given them increased risktaking and decision-making powers .

Under One-Wipro(current) structure:

A significant part of business success can come from the speed and quality of decision-making.
The various steps followed by the decision making team are: Gather the voice of the customer (VOC). Translate critical-to-success factors (CTXs) from VOC. Use morphological matrix to determine potential solutions and functional requirements.(A morphological matrix will help identify potential solutions and define functional requirements for each solution. ) Use Pugh matrix to evaluate potential solutions against VOC. (A Pugh matrix will help rank potential solutions against the voice of the customer (VOC)). Decision speed is improved because this process limits the solution arguments to team decisions based on data. And, importantly, the foundation for making the right decision is rooting the decision from the voice of the customer.

Internal Recruitment:

selecting and promoting employees from inside the organization itself. It is the process of attracting and selecting employees from outside of the organization. Promotions and transfer. Job postings Employee referrals Advertisement Employment agencies On campus recruitment Employment exchanges

External Recruitment:

Sources of Recruitment:

The term training refers to the acquisition of knowledge , skills and competencies as a result of a teaching of vocational or practical skills. The training and development of individuals is a key focus area at WIPRO. Talent and Transformation division handles this issue. For those having experience of less than 1 year , a well-structured INDUCTION-TRAINING is conducted. This will cover all aspects of software development skills required. In addition to class-room training , one can take e-learning without waiting for class-room training.

This model demonstrates the training activities carried out in WIPRO

Performance appraisal is a method by which the job performance of an employee is evaluated in terms of QUALITY , QUANTITY , COST and TIME. Performance appraisals are regular reviews of employee performance within the organization.

 Promotion: Promotion in WIPRO is given on two basis

Seniority merit

Compensation: Compensation is a systematic approach of providing monetory values to employees in exchange of work performed.

Employee

Wipro

Welfare activities in

1) 2) 3) 4) 5) 6)

7)
8)

Education Medical Housing Canteen Sports Recreation activities Club membership Insurance policy

 To

manage risks and seize opportunities Benchmarked practices with global standards like:

AS/NS 4360:2004 by AUS/NZ Standards board Orange Book by UK Government Treasury COSO; Enterprise Risk Management Integrated Framework by Treadway Commission ISO/FDIS 310000:2009 by ISO

VERTICAL HEADS

CEM

DELIVERY

DOMAIN EXPERTS

DEAL HUNTERS

Strengths:

Global R&D facility Client attrition is among the lowest compared to rivals Impressive list of clientele Early alliances helped the company establish its credibility Diversified skill base across service lines Delivery capabilities & client satisfaction //Infocrossing acquisition helped in IM. Strong telecom practice Middle East and Asia presence helps to de-couple from poor spending in West. //High-tech, medical equipment, machinery segments Technological partnership with other software companies Low cost advantage MEGA Partnership Cisco, EMC, Microsoft, Oracle and SAP

Weaknesses:

One Wipro positioning is still not as firmly embedded as the One Infosys and One TCS image Less contribution (in absolute US$ terms) from its top10 clients Positioning: No pure technology service provider image Failure in creating the right account management structure in a tiered fashion across strategic accounts (consulting partner, client engagement manager and enterprise architects) Low operating margin of the other group companies Lags peers in sales, marketing spend and initiatives Strategy focussed on traditional IT capabilities No. 3 position under threat from rivals like Cognizant Free floating stock is very less. Domestic market is huge but is underdeveloped Small player in global market Limited domain High employee attrition rate

 Opportunities:

In the branded product category. In the consultancy area. A leaner, sharper organisation could result in more profits and wallet share of large customers, shift from pure tech positioning to a more broadbased vendor focussed on solving business problems. In the emerging technology areas like Blue Tooth, WAP etc. Huge global market Huge potential in domestic market Growing consumer care market

 Threats:

Increasing cost of human capital. Slowdown in the US economy. Fierce competition in the areas of e-business and ASP services. Too much focus on cost reduction could come at cost of long-term strategic direction. Competition by Indian companies in domestic market Presence of big companies in global market Exchange rate High exposure to the telecom/tech sectors (36%) Slowdown in the banking, financial services and insurance (BFSI) sector

 Recommendations:

Adopt the Dynamic High Technology Strategy Increase Global Presence More collaborations with other players; reduce dependence on only few players Leveraging the huge investments in R&D to gain competitive advantage with respect to other players Emerging markets should be managed

Mahima Rau(10BCE082) Lubna Shaikh(10BCE090) Shweta Priyadarshini(10BCE092) Jeel Upadhyay(10BCE094) Neha Jain(10BCE099) Nirali Abhani(10BCE105) Barkha Agrawal(10BCE107) Mansi Ganatra(10BCE115) Riddhi Mehta(10BCE120) Aesha Patel(10BCE132)