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Purchase Power and Ease of Purchase Protection of Purchases Building a Credit Line Emergencies
REVIEW OF LITERATURE
Chakravorti ,Sujit (June 2003) in his article Theory of Credit Card Networks: A Survey of the Literature stated that Credit cards provide benefits to consumers and merchants not provided by other payment instruments as evidenced by their explosive growth in the number and value of transactions over the last 20 years. Chartered financial analyst (Nov 2007) in the article Ethical Issues and Challenges stated that the credit card company has to take into consideration the challenges which are thire in the markets. Hunt, Robert in this article An Introduction to the Economics of Payment Card Networks stated that how payment cards work and explains how the market for consumer payment methods differs from most other markets economists study Swift, Kevin (May 1998) in his article Credit Card and Debit Cards: What New? Where To? stated that trends have changed and forces have impact on the card issuer, and forecasting its future and the resulting impact on the card economy through the year 2002..
RESEARCH METHODOLOGY
RESEARCH DESIGN
In the present study exploratory comes descriptive research design will be followed.
SAMPLING PLAN
Sample was selected from panchkula area and respondents were chosen who use plastic money.
ANALYTICAL TOOL:
The data collected by me is in the form of pie charts, tables, bar-diagrams.
SECONDARY DATA
Data is collected through research papers, journals, online article regarding consumer behavior toward plastic money specially debit and credit card
Objective of study
To know the perception of people towards plastic money. To know the importance of plastic money in the daily life of consumers credit and debit cards To study the benefits debit card and credit cards.
Limitations
The result are based on primary data
The data collected may or may not be accurate because of biasness from respondent side
The accuracy of result is also limited to the reliability of method of investigation , measurement & analysis of data
The study is based on the data from only panchkula city & Thus might not be true for all other areas
yes 100%
Both 14%
2
6%
None
56%
1 46%
CBOP bank 6%
Shopping 37%
Both 30%
Credit card 34%
5 6 1 18
5 6 2 16
10
16
22
14 22 18 1 5
11 20 21
15
No interest charges
6 4
Easy to carry
6
Security Free from fraud Anttime access
Disagree
Agree
Prestiage to holder
5 7 12 4
4 1 12 21 6
22 2 18 26 18
18 11
Overdreft facility
Convenient to pay
Easy to carry
22
19
23
20
27
19 1 6 5
Feeling of insecurity
18 5 4
Fear of losing card
18 2 6 4
Unnecessary formalities
16 3 4
High fee charged by bank
40%
30%
20%
10%
0%
Series1
Stagmant 4%
Can't predict 6%
Declining 2%
CONCLUSION
In the last two years, spending pattern through plastic money has changed drastically in credit and debit cards specially in travelling, dining , jewellery and fuel account Consumers were not only more open to the possibility of owning a financial card, but were also more than willing to use their cards to settle dues. Consumers prefer these cards mostly for shopping; online Ecommerce has given a better way to use the plastic money. At last it is concluded that plastic money has a very bright future in the coming years because of the increasing trend of e-commerce.
SUGGESTION
Various offers and discounts should be provided on the plastic money . More facility should be provided to the cardholder in order to satisfy them completely. The unnecessary formalities should be reduced . The interest charges on credit cards should be reduced
Advertisements should be given through TVs, magazines and hoarding to have maximum reach.
BIBLIOGRAPHY
Kothari C.R, Research Methodology: Research and Techniques; Vishwa Prakshan, New Delhi, 4th edition. E.gordan and Natrajan, Financial Services, Himalaya Publishing House, Mumbai. , 5th edition. ARTICLES Cunningham Julie, Kansas State University ,article College Student Using The Credit Card Swift, Kevin, and article Credit Card and Debit Cards: What New? Where To? ,May 1998 Chakravorti ,Sujit ,article Theory Of Credit Card Networks: A Survey Of Literature June 03 2003 Chartered financial analyst ,article Ethical Issues And Challenges ,Nov 2007 WEBSITES http://www.rba.gov.au/PaymentsSystem/Publications/BISCommitteeOnPaymentAnd SettlementSystems/retail.pdf http://www.federalreserve.gov/boarddocs/speeches/2001/20011205/default.htm
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