GROUP 2

Sayed Fahad zafar Salman Saeed Hashim Ismail Ahsan Zaki Talha Bashir

FINAL PRESENTATION DYNAMICS OF RESEARCH

The impact of outdoor advertisement on the choice of clothing accessories

RESEARCH STATEMENT

This research project is a survey designed to find the impact of outdoor advertisement on choice of clothing accessories.

OBJECTIVES

Impact of this globalization towards the choice of clothing accessories. To identify the impact of billboards on choice of clothing accessories To evaluate the impact of car advertisement on choice of clothing accessories. What extend the individual copy the fashion from the outdoor advertisement. To identify the role which print and electronic media plays in changing the perception of people about outdoor advertisement in choice of clothing accessories

LITERATURE REVIEW

The influence of advertising has grown enormously the research shows that average American child views over 40000 television commercial each year. Certainly many children specialists have argued that advertising has taken a disastrous turn as far as the welfare of the children. Researchers at Queen Mary, University of London,

LITERATURE REVIEW

We were expecting to find that people who

were able to mix with new cultural groups would be better off, says Kama deep Bhui, the lead researcher I was really surprised to find that traditional identity expressed through clothing was protective. Television media leaves some ethical issues for the audience. According to Aristotles Ethics theory, one has to be good by habit not by choice (ELLWOOD 902).

RESEARCH METHODOLOGY

Survey based research

Approach: Quantitative

METHODOLOGY
Research Design Population: The population of the study were the males and the females of the specific regions of Lahore . Sample Design: Sampling Methodology: Convenience Sampling Sample Size: 100 respondents

METHODOLOGY
Model town, Wapda town, Johar town, and Garden town. Tools for Data Collection: Focus Group Questionnaire Tool for Analysis: SPSS (Statistical Package for Social Sciences)

HYPOTHESIS TESTING
For our study we have developed the following hypothesis; H0: The means of the two groups are not significantly different. H1: The means of the two groups are significantly different.

If, through testing, our Null Hypothesis is accepted we will be able to prove that gender and following fashion trend is not significally different.

DATA ANALYSIS
Group Statistics

Gender I follow fashion trend Male Female

N 72 28

Mean 1.9861 1.7500

This is a cross tab which tells us that approximately 72 people out of 100 are men and about 28 out of 100 are women .

DATA ANALYSIS
Independent Samples Test

Levines Test for Equality of Variances

t-test for Equality of Means

F I follow fashion trend Equal variances assumed Equal variances not assumed .020

Sig. .887

T 1.481 1.574

HO: Gender do not affects your concern about fashion trends H1: Gender affects your concerns about fashion trends. As the significance value is greater than the P- value which means that we will accept null hypothesis.

GENDER * KNOWLEDGE ABOUT NEW PRODUCT OFFERINGS

Ho: Gender has no impact on knowledge about new product offerings HI: Gender has an impact on knowledge about new product offerings

Crosstab Count

knowledge about new product offerings

Yes gende male r Total female 60 22 82 No 12 6 18 Total 72 28 100

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Continuity Correction Likelihood Ratio Fisher's Exact Test Linear-by-Linear Association N of Valid Casesb .307 100 1 .580 .310a .071 .301 Df 1 1 1 sided) .578 .790 .583 .573 .385 Exact Sig. (2-sided) Exact Sig. (1-sided)

a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 5.04. b. Computed only for a 2x2 table

GENDER * CLOTHING ACCESSORIES INCLUDES WRIST BANDS

Crosstab

Count
clothing accessories includes wrist bands yes gender male female Total 17 6 23 No 55 22 77 Total 72 28 100

Ho: Gender do not use clothing accessories like wrist bands H1: Gender use clothing accessories like wrist bands

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Continuity Correction Likelihood Ratio Fisher's Exact Test Linear-by-Linear Association .054 N of Valid Casesb 100 1 .817 .054a .000 .055 Df 1 1 1 sided) .816 1.000 .815 1.000 .521 Exact Sig. (2sided) Exact Sig. (1sided)

a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 6.44. b. Computed only for a 2x2 table

AGE * PERCEPTION ABOUT OUTDOOR ADVERTISEMENT

Ho: Age does not affect your perception about outdoor advertisement HI: Age affect your perception about outdoor advertisement

Crosstab Count

perception about outdoor

advertisement yes Age less then 18 18-30 years 31-45 years more than 45 years Total 6 44 0 0 50 no 2 11 2 1 16 sometimes 1 29 4 0 34 Total 9 84 6 1 100

Chi-Square Tests Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 13.909a 15.090 5.002 100 Df 6 6 1 Asymp. Sig. (2-sided) .031 .020 .025

a. 9 cells (75.0%) have expected count less than 5. The minimum expected count is .16.

AGE * CELEBRITIES INFLUENCE ON PURCHASE DECISION

Ho: Celebrities does not influence people in purchase decision HI: Celebrities influence people in purchase decision
Crosstab Count celebrities influence on purchase decision SA Age less then 18 18-30 years 31-45 years more than 45 years 0 Total 10 0 51 0 28 1 9 0 2 1 100 A N DA SDA Total

2
8 0

5
46 0

2
21 5

0
7 1

0
2 0

9
84 6

Chi-Square Tests

Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association 9.143 N of Valid Cases 100 23.947a 20.707

Df 12 12 1

Asymp. Sig. (2-sided) .021 .055 .002

a. 16 cells (80.0%) have expected count less than 5. The minimum expected count is .02.

AGE * WOMEN REALISTICALLY IN CHOOSING ACCESSORIES

Ho: Outdoor advertisement does not make women realistically in choosing accessories HI: Outdoor advertisement make women realistically in choosing accessories
Crosstab Count

women realistically in choosing accessories

SA Age less then 18 18-30 years 31-45 years more than 45 years 0 Total 7 0 23 1 39 0 23 0 8 1 100 1 6 0 A 2 19 2 N 4 32 2 DA 2 20 1 SDA 0 7 1 Total 9 84 6

Chi-Square Tests Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 4.051a 5.318 .449 100 Df 12 12 1 Asymp. Sig. (2-sided) .982 .946 .503

a. 15 cells (75.0%) have expected count less than 5. The minimum expected count is .07.

CONCLUSION
Gender has a huge impact on outdoor advertisement. Every age limit has an impact so age does not matters. Globalization also impact a lot on outdoor advertisement. Media creates much awareness on clothing accessories by using different types of indoor and outdoor advertisement methods.