3A Business Consulting

Strategy Approaches

3A Business Consulting

The Strategy Work the Generic Way

Mapping external issues Mapping internal issues Evaluation Strategy platform

External & internal toolbox

Analysis Brain storming Scenarios Strategy work Creativity Innovativeness Experience Strategy development

The future belongs to those who see the opportunities before they become obvious Theodore Levitt

3A Business Consulting

Defining the Business and Strategy Development the 3A Approach

External environment Internal environment Assessment Business platform Strategy

Market analysis

Market players

Resources and capabilities

S. W.

Strategy options

Mission vision

Strategic goals

Customer analysis

Strategic alliances

Company value chain

O. T.

Strategy evaluation

Values

Strategy implementation

Industry overview

Competitive arena

Core competencies

Critical key issues

Defining the specific business arena

Business plan

3A Business Consulting

The External Environment

The company's external environment
Political, economic, social and technological factors PEST analysis Defining the market Five forces Portfolio approaches Industry value chain Competitor analysis Key success factors
The challenge of estimating the future market for new technologies is estimating the demand for products that do not yet exist by asking customers that have not yet heard about the products Georg Day
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3A Business Consulting

The External Environment

Illustration of the main elements in the industry value chain

Raw material

Processing

Sales & marketing

Physical distribution

Customers

3A Business Consulting

The Internal Environment

The company's internal environment
Resource and competence analysis The value chain Culture and values

3A Business Consulting

The Internal Environment

Analysis of main company functions and processes to establish an understanding of current business operations
Product R&D, technology and systems development Human resources management General administration Inbound Operations Outbound Marketing logistics logistics & sales Service Value added

3A Business Consulting

Combining the External and Internal Factors

SWOT analysis
Internal
Strengths Weaknesses
Strengths and weaknesses explored in the resource-based analysis

External
Opportunities Threats
Opportunities and threats explored in the environment-based analysis

When the weather is windy, some seek shelter, others build windmills Mao Tse-Zsung
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3A Business Consulting

The Business Platform

What, how and to whom must the business operate?
What
Customer functions/ customer needs

Who
Customer groups Technology/ competences

How

Ron Handley, Strategy Workshop Facilitators Ltd. 3A Business Consulting

Success comes by out-thinking, rather than out-punching your competitors

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The Business Platform

Linking values, mission and vision
Vision

Values and policies Strategy

Mission

Values: Definition of key company operational values Mission: Definition of the purpose we are in business for Vision: Description of where we are heading and what we want to achieve
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3A Business Consulting

3A Strategy Work is Pragmatic

All companies are different, therefore strategy development needs a pragmatic rather than a dogmatic approach
Strategy process and strategy content are adapted to the individual company and its specific circumstances within the business context The strategy development work can be carried out by a top-down or a bottom-up approach

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3A Case Examples of Strategy Work

Case 1: Strategy development for major international food and dairy company Case 2: Strategic development plan for a complete national industry sector Case 3: Strategy work for major Nordic food company Case 4: Strategy development for global food ingredients company Case 5: Strategy outline for functional foods for a major Scandinavian food company Case 6: Strategy platform and development of business plan for a biotech company Case 7: Development of complete strategy including feasibility study for a new food company
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3A Business Consulting

3A Strategy Work Insight and Foresight

Insight: A moments insight is sometimes worth a lifes experience

Oliver Wendell Holmes

Foresight: Those who face the unprepared with preparation are victorious
Sun Tzu, The Art of War

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