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Dabur India Ltd.


Dabur India ltd

MISSION: To become leading nature based health and family care product company.
VISION: "Dedicated to the health and well being of every household"

Principle ownership:

We accept personal responsibility, and accountability to meet business needs. Passion for wining:
We are determined to be the best at doing what matters most. Consumer focus: We have superior understanding of consumer needs and develop products to fulfill them better. Team work: We work together on the principle of mutual trust & transparency in a boundary-less organization.

Innovation: Continuous innovation in products & processes is the basis of our success.
Integrity: We are honest with consumers, with business partners and with each other.

Focus on growing our core brands across categories, reaching out to

new geographies, within and outside India. Be the preferred company to meet the health and personal grooming needs of our target consumers. Provide our consumers with innovative products within easy reach Build a platform to enable Dabur to become a global ayurvedic leader Be a professionally managed employer of choice, attracting, developing and retaining quality personnel Be responsible citizens with a commitment to environmental protection Provide superior returns, relative to our peer group, to our shareholders

Operations at Dabur continuously strives to improve its

performance and its standing in the society by focusing all efforts towards making the most meaningful difference in both environment and social sustainability. Dabur has been giving considerable emphasis on improving manufacturing and operational efficiencies by enhancing productivity of capital and existing assets through its Total Production Maintenance program. It aims at reducing raw material wastage, time saving and makes the procurement process more efficient. Dabur strongly believes that financial performance and sustainability go hand in hand and can never be separated To achieve sustainability Dabur is committed to maximize production paralleled by minimizing consumption of natural resources.

The incremental or classical type of decision making approach is used at Dabur India ltd. The process involved in a classical decision making approach are deeply taken into considerations and the management are trying to make the decision as appropriate as possible to avoid further conflicts. Encouraged by the cost savings, the next logical move for Dabur was to focus on category-specific process standardization, visibility into its expenditures, risk monitoring and mitigation, knowledge management and informed decision making on both budgets and pricing. The decision-making process, resulting in creation of value and wealth for the shareholders on sustainable and long-term basis