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IIPM INDORE
PRESENTED BY:SHRADHA BIYANI
11/11/2012
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CSR is about how companies manage the business processes to produce an overall positive impact on society.
11/11/2012 IIPM 2
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Focus on nation building Socio-economic development Rural development Employment Education Health care Community support
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Benefits of CSR
It aids the attraction and retention of staff It attracts green and ethical investment It attracts ethically conscious customers It can lead to a reduction in costs through re-cycling It differentiates the firm from its competitor and can be a source of competitive advantage It can lead to increased profitability in the long run
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More than 120,000 people still continue to suffer. In 2001 Dow Chemical purchased Union Carbide.
Union Carbide dumped waste in the surrounding areas, after the disaster, many tons of highly toxic simply abandoned. Greenpeace label the site a Global Toxic Hotspot.
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21st century
CSR fusion and merger with marketing , operations, human resources, social entrepreneurship
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The concept of TBL demands that a company's responsibility lies with stakeholders rather than shareholders.
Planet,
Profit.
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PURPOSE OF CSR
"People" (human capital) fair and beneficial business practices toward labour and the community and region. "Planet" (natural capital) refers to sustainable environmental practices, do no harm and curtail environmental impact. Profit" aspect needs to be seen as the real economic benefit enjoyed by the host society.
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