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COMPANY PROFILE
HDFC Standard Life insurance is India's premier insurance enabling company. HDFC Standard Life insurance is the one-stop-shop for requirements of services in the areas of insurance, optimum investment, financial coverage and losses, mortality benefit, and health option etc. This is backed by HDFC Standard life insurance service support infrastructure - the widest in the country.

OBJECTIVES OF THE STUDY

RESEARCH METHODLOGY
PERIOD OF STUDY

The study was under taken for a 3 months during MAR 5th to MAY 25th 2012. During the period following steps are taken:
Objectives were set and questionnaire was finalized. Data were collected and recorded Data were analyzed and interpreted Reports were generated 2.8. SAMPLING SIZE:

Due to time and resource constraint the sample size has been taken as 100 for survey. In consultation with the company guide and the project guide.

Experience Of Respondents Experience Less Than 1yr 1-2yrs 2-5yrs >5yrs TOTAL No. Of respondents 30 45 25 0 100 Percentage 30 45 25 0 100

No. Of respondents

Less Than 1yr 1-2yrs 2-5yrs >5yrs

INFERENCE: 45% of respondents have 1-2years experience, 30% of respondents have less than 1year experience, 25% of respondents have 2-5 years experience and none of respondents have 5 years of experience in HDFC life .

Experience Less Than 1yr 1-2yrs 2-5yrs >5yrs TOTAL

No. Of respondents 30 45 25 0 100

Percentage 30 45 25 0 100

No. Of respondents

Less Than 1yr 1-2yrs 2-5yrs >5yrs

INFERENCE: 45% of respondents have 1-2years experience, 30% of respondents have less than 1year experience, 25% of respondents have 2-5 years experience and none of respondents have 5 years of experience in Appin Technology Lab.

ANLAYSIS AND FINDINGS

From the analyzed data I could find that The main source of the recruitment is through external sources i.e. through advertisement. The other source of recruitment is through references , natural market and consultants. Maximum prospects fulfils all the criteria prescribed by the IRDA. Research shows that the Financial Advisors generally belong to the age of 30-50 years It is found that the company provides both types of training and mainly prospects goes for the online training. Every year company recruits as many as 50 Advisors in order to increase the sales force of the company.

LIMITATIONS
This Project Report is restricted only for the interviewed people. Biased reply of the respondents like giving wrong information. Non availability of the data or the relevant information of the respondent. Sometimes it happens that the respondent was busy so as to get the information it becomes difficult

The project is done in near by areas of the Meerut Branch of the company & therefore findings of it may not be applicable in other areas.

CONCLUSION AND SUGGESTION It is found that in the last five years the Indian economy has progressed, which has increased the average purchasing power & the insurance sector has contributed significantly in this. Since last five to six years many Private Company has entered in insurance sectors & because of which the Indians are having number of options in front of them investing their money & to safeguard the life. While doing this project it is found that recruiting of the advisor is done by the Unit Manager, and the parameters on which the advisors are to be recruited are : Income Level 1.2lacs to 2 lacs per annum Marital Status Married Age above 25 years Minimum Education Graduation Staying in the same city for more than 5 years The study of the profile of the advisor is depending on their industry background i.e. their work experience and the age wise distribution. The level of awareness of the prospects about the private insurance company has increased because of the heavy advertising ad marketing by the companies over the period of time.

BIBLIOGRPHAY

WEBSITES : www.hdfcslic.com www.insuranceguide.com www.economictimes.com

BOOKS :

1)HUMAN RESOURCE MANAGEMENT : 2) PERSONNEL MANAGEMENT :

SHASHI K. GUPTA C. B. MAMORIAL

JOURNALS & ARTICLES : IRDA JOURNAL BROUCHERS & REPORTS OF COMPANY

THANKS