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Ehsan Abid Ahmad Hasnain Hanana Shazad Aroosa Safdar

11-4677 11-4052 11-4424 11-4304

Restaurant Business Indian Food Restaurant Perception of Indian food

Would you try any Indian food varieties if available when dining out?
Yes No

Do you think there is any relation of religion with Indian dishes in restaurants?
Yes No 7%

15%

85%

93%

Faisal Town Lahore

Permission for business 90000 Annually

Aroosa 5 Lac

Ehsan

5 Lac

2 Million

Hanana

5 Lac

Bank Loan 1 Million

3 Million

Ahmad
5 Lac

Admin & Operational areas

Ehsan Abid

Managment

Ahmad Hasnain

Sales & Marketing

Hanana Shazad

Finance

Aroosa Safdar

Chef 1
Kitchen Staff

helper1
helper2 helper1

Chef 2

helper2

Serving Staff
Waiters Sweepers

Security guards

Dosa Palak Paneer Mughlai Chicken Idli Dosa Rajma Poha Pav bhaji Bhel puri Mumbai Biryani Butter Chicken

Upper lower class Middle class Visitors

4Ps

Unique food Quality Food

Prices: Sarhad Paar Special: Rs.400 to 700 Chawal:Rs.250 to 350 Chicken:Rs.300 to 700 Vegetarian Delights:Rs.300 to 400 Chat pata:Rs.70 to 200

Faisal town Dine in Take away Home delivery

Above the line

Below the line

Strengths Attraction for visitors Pricing Weakness Brand development Opportunity No direct competitor Threat Resistance from religious parties Law and order situation

Expenses

Finance Cost

Marketing

Utility bills

Wages

Material

Approval charges & Rent

TOTAL REVENUE Sarhad Paar special Vegetarian delights Chicken Dishes

Chat Pata

Cold Drinks

Chawal (Rice)

Net Income Net income will gradually increase with time

18 16 14 12 10 8 6 4 2 0.4 0 2013 2014 2015 0.542 0.645 13.64 14.04 15.444 15.865 15.22

14.902

Costs (000)

Revenue (000)

GP (000)

Gross Profit
Gross Profit
645200
2015

Returnt On Investment
Returnt On Investment

21.50%

542000

400000

2014

18.07%

2013

13.33%

2013

2014

2015

Sarhad Paar Balance Sheet as at 1 January 2013 Non-current Assets Furniture Fixture & fittings Kitchen Utensils Generator Current Assets Cash Bank Total Assets Current Liabilities Bank Loan Capital Capital Investment Total Capital

150000 500000 350000 550000


50000 1400000 1450000 3000000

1000000

2000000 3000000

Sarhad Paar Income Statement for the year ending 31 December 2013 Sales Less (Direct Cost) Food Cost 10800000 Gross Profit

14040000

(10800000)

3240000
Less Expense Wages Utility Bills Marketing & Advertisement Finance Cost Rent of building Business approval charges Net profit 400000 1200000 720000 50000 180000 600000 90000 (2840000)

Return on Investment

= 400000/3000000*100 = 13.33%

Sarhad Paar Income Statement for the year ending 31 December 2014 Sales Less (Direct Cost) Food Cost 11772000 Gross Profit Less Expense Wages Utility Bills Marketing & Advertisement Finance Cost Rent of building Business approval charges Net profit

15444000 (11772000) 3672000

1400000 800000 60000 180000 600000 90000

(3130000) 542000

Return on Investment

= 542000/3000000*100 = 18.07%

Sarhad Paar Income Statement for the year ending 31 December 2015 Sales Less (Direct Cost) Food Cost 11880000 Gross Profit Less Expense Wages 1500000 Utility Bills 900000 Marketing & Advertisement 70000 Finance Cost 180000 Rent of building 600000 Business approval charges 90000 Net profit

15865200 (11880000) 3985200

(3340000) 645200

Return on Investment

= 645200/3000000*100 = 21.5%