INTRODUCTION TO MASTER GONEGOSYO

By: Joey Concepcion Written by: Dean Pax Lapid & Ping Sotto
Reported by: RODRIGO C. LICAYAN, JR.

Book Review
How fortunate of our new entrepreneurs to have this book to guide them as they embark on a new venture that could well change the course of their lives! When I started Chowking in 1985, all I had was a little money, a mountain of ideas, and a spirit on fire. After reading this book, I wonder how much easier things would have been had I had a how-to-guide like this to help me along. I thank GoNegosyo for the timely publication of this most useful manual. -ROBERT F. KUAN, Founder & Owner CHOWKING Food Corp.

I started my first go negosyo when I was about 18 years old. It was a small cotton candy stand in Fiesta Carnival then. It was just a simple business that I based from what I saw in America. I saw how much they made out of the cotton candy business. I felt it was going to be a big hit if it was also put up in Manila. One of the benefits from traveling is that you get ideas. I remember that my girlfriend then, who eventually became my wife, was with me when I opened my first cotton candy cart. When I saw people lining up and buying cotton candy, it really boosted my confidence. The rest is history. -Joey Concepcion-

All entrepreneurs are managers, but not all managers are entrepreneurs.

Can Go Negosyo be learned? -YES, Every Filipino Can!

The GoNegosyo Formula: DREAMBELIEVEACHIEVE

SM, National Bookstore, and Jollibee. Their owners dreams, were translated into passion. Their passion became action and their action brought them to Filipino Icon Status.

Famous Entrepreneur

Who Zuckerberg Mark am I? Whats my Company? Founder & CEO, Facebook 24 years old,old, Harvard University 24 years Harvard University Youngest billionaire ever, $1.5 billion Started his company at 16 years of$1.5 billion Youngest billionaire ever, age Started his company at 16 years of age

Fact or Fiction:

It

takes a lot of money to start a feasible business.

Effective Habits
Knowledge
(what to, why to)

Skills
(how to)

Desire
(want to)

Habits are powerful factors in our lives because they are consistent , often unconscious patterns, they constantly, daily, express our character and produce our effectiveness.or ineffectiveness.

Without the right skills and a lot of hardwork, entrepreneurs can go out of business and lose the money invested in their company. Starting and owning a company can be more rewarding than working for a company, however. Successful entrepreneurs can create prosperous businesses that provide high incomes and feeling of personal accomplishment.

In business we have to embody;

VISION
PASSION ACTION

IF GoNegosyo can indeed be learned, then why are many still unable to venture into business?
The answer-only TWO THINGS. 1. LAZINESS in MIND and/or in action 2. FEAR of FAILURE (Takot): The reason why we rarely want to leave our comfort zone.

Are you now ready to learn how to GoNegosyo? The steps

* MASTER SELF * MASTER OPPORTUNITY * MASTER SET-UP

GoNegosyo Success Formula: TIPS

Theory- Business frameworks made simple Inspiration- from the heart(compelling and inspiring stories of ordinary individuals who achieved GoNegosyo Success. Practical- examples from our GoNegosyo mentors as they share their secrets of success and implementation. Start- its NOW!

SOURCES:

Management: Skills and Application, 11th edition, Rue, Leslie W., Byars, Lloyd L., copyright 2005 The 7 Habits of Highly Effective PeoplePowerful Lessons in Personal Change, Covey, Stephen

END
Reporter: Rodrigo C. Licayan, Jr.