CUP MEDIA (ADVERTISING SOLUTIONS)

Presented By: Hina Amir, Iqra Anwar & Mubashir Aftab

BUSINESS IDEA
Using cheaper tools & medium for advertising while capturing larger masses/population.

BUSINESS PLAN GENERATION

Mission/ Vision Statement: To provide Advertising solutions with evolutionary creativity

AUDIENCE ANALYSIS (TARGET MARKET)

Small

& Upcoming Businesses: Bombay Stores, Amis, Aghas, Mottas, General Boot House, Ego, Confetti, Food On wheels, Yellow, Stone Age, Outfitters Business: Unilever products, E.B.H, Engro, Kraft Foods, Airline Industry

Large

PRODUCT REVIEW

PRODUCT LEVELS: CUSTOMER VALUE HIERARCHY

Core Benefit: Advertising Solutions Basic Product: Advertising through disposable items, Lcd,s Expected Product: Low Cost/ High Value Augmented Product: Modern Advertising Format Potential Product: Eco Friendly/Go Green products for eg: Innovating environment friendly solutions

Microeconomic/Macroeconomic Analysis:
Strength: Commitment to Business Innovation

Weakness: Inexperienced Limited Resources

Opportunities:
Inexpensive

medium to market the ideas Penetrate into larger market

Threats:
Ineffectiveness Easy

in retention of product ideas

to Copy

MARKET ANALYSIS
Analyzing Competitors: Other advertising firms ( using other cheaper ways to advertise their products) Firms providing advertisements through conventional ways SMS Marketing/ Email Marketing/ Social Networking

Distribution Channel
Riaz Kabab House Bundu Khan Wimpy Kaybees Noorani Karachi Foods Biryani Inn K.B.C Jans Broast Student Biryani

P.E.C.H.S M.A.C.H.S Sindhi Muslim

Saddar I.I Chundrigar Rd Bunder Road

Lasania Usmania Bundoo Khan Meerath

N. Nazimabad F.B Area

D.H.A Clifton

A-One Red Apple Hot & Spicy One P 2 P Baloch Ice cream

PROMOTION
Guerrilla

marketing Personal mails Print ads in magazines

Home express Gulf economist Synergy Financial times

RESOURCE POOL
Human

Resource:

Internal: Owners will work full time 1 Full time Employee with bike 1 Full time Media Developer External: Out sourcing to printing and disposable items manufactures firms

 Physical

Space: Apartment at Bukhari Commercial

Area
Capital:

Equal contribution by partners

Technology:

Internet, Cell Phones, Software for Data Management, Soft ware for Creating Advertisements for eg: (Adobe Photoshop, Printshop, Sony Vegas, Mattel Creative Suite)

LEGAL REQUIREMENTS
Internal:
Sole

Proprietorship Contract Acquiring NTN(National Tax Number) FBR Registration by Chamber of Commerce & Industry

External:
Labor

laws Sales tax rates : approximately 15% of total sales Vendor Contracts: Distributors, Manufactures ,Printing Services and Media Developers.

ORGANIZATIONAL CHART

Mubashir (CEO/ Creative Head)

Iqra (Marketing Executive)

Hina (CRO)

PRODUCT BRAND CREATION

Disposable Product Ads:

LCD ADVERTISEMENTS

INITIAL PRODUCT OFFERING

Offer 1
Size Paper Cup 6oz Price/unit Rs. 6 Total Qty Units 2000 Selling Price Rs. 12000

Plastic Spoons
Paper Plates Napkins

standard
7inch 5.5

5
6 5

2000
2000 4000 10000

10000
12000 20000 54000

Offer 2
Size Paper Cup Plastic Spoons 6oz standard Price/unit Rs. 5 4 Qty Units 4000 4000

Selling Price Rs.

20000 16000

Paper Plates
Napkins

7inch
5.5

5
4

4000
8000 20000

20000
32000 88000

Car LCD Advertisements

10 Cars @ Rs. 25000/month 25000

Hotels LCD Advertisements

4 LCDs @ 25000/month

25000

* Price is Inclusive of Media Development Charges.

PRODUCT TESTING
Cup,

Plates and DVD Greenwich University and Red Apple 1500 cups and plates will be provided 4 Lcds will be placed in Cafeterias/ Metro Cabs Feedback will collected from both places via questionnaires

SOFT LAUNCH AND FEEDBACK

To

be done on March 1, 2010 Clifton and Defence region Questionnaire to be distributed after 20 days for feedback

PRODUCT TWEAKING
After

feedback, changes in Size, Color, Texture, Materials of cups media management improvement to be carried out

Lcds

FINAL LAUNCH
To

be done on March 30, 2010

be carried out in all the 4 regions

Will

THANK YOU