Business Research Methods Presentation by Hammad

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
WELCOME TO THE PARTICIPANTS
www.aiou.edu.pk
Email: explorationist@gmail.com
M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

DATA PRESENTATION IN MARKETING RESEARCH
Presented By: M. Hammad Manzoor MBA HRM II Roll No. 508195394 Supervised By: Dr. Syed Hassan Raza (AIOU) (April, 2012)
www.aiou.edu.pk
Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

INTRODUCTION
www.aiou.edu.pk
Marketing research is one of the principal tools for answering questions because it: 1. Links the consumer, customer, and public to the market through information used to identify and define marketing 2. Generates, refines, and evaluates marketing actions 3. Monitors marketing performance 4. Underlines the understanding of marketing as a process www.aiou.edu.pk
Nature of Marketing Research
Marketing Research Process

This process includes:
1. 2. 3. 4. 5.
specifying what information is required; designing the method for collecting information; managing and implementing the collection of data; analyzing the results; and communicating the findings and their implications.
www.aiou.edu.pk
Marketing Research Designed
The systematic and objective process of generating information for aid in making marketing decisions
www.aiou.edu.pk

Information Reduces Uncertainty
I dont know if we should enter the Pakistan Market?
www.aiou.edu.pk
Marketing Research Types

1. Basic research
2. Applied research
www.aiou.edu.pk
Basic Research

Attempts to expand the limits of knowledge Not directly involved in the solution to a pragmatic problem Example: Do consumers experience cognitive dissonance in low-involvement situations?
www.aiou.edu.pk
Applied Research

Conducted when a decision must be made about a specific real-life problem
Examples:
Should McDonalds add Italian pasta dinners to its menu? Marketing research told McDonalds it should not? Should Procter & Gamble add a high-priced home Ariel to its product line? Research showed Ariel would sell well at a retail price of Rs. 107. www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II
Email: explorationist@gmail.com Roll No. 508195394, Karachi Campus

Marketing Concept
Consumer Oriented Long Run Profitability
Cross-Functional Effort
www.aiou.edu.pk
Deterring when to Marketing Research

Conduct
Time constraints Availability of data Nature of the decision Benefits versus costs
Availability of Data Yes Nature of the Decision Yes Benefits vs. Costs
Time Constraints
Is sufficient time available?
Information already on hand inadequate?

No
Is the decision of strategic or tactical importance?

No
Yes
Does the information value exceed the research cost?

No
Yes
Conduct Marketing Research
No
Do Not Conduct Marketing Research

www.aiou.edu.pk
Types of Research
Exploratory Descriptive Casual

www.aiou.edu.pk
The Marketing Research Process

Problem Discovery Selection of Sample Design
Exploratory Research
Collection of the Data
Selection of the Basic Research Method

www.aiou.edu.pk
The Research Process (cont.)

Editing and Coding Report
Data Processing
Interpretation of the Findings

www.aiou.edu.pk
Data Presentation Research

Problem Definition, Problem Design Research Definition, Research Design and Methodology and Methodology
of
Marketing
Data Data Analysis Analysis

Interpretation of Interpretation of Research Research findings findings Report Report Preparation Preparation Oral Oral Presentattion Presentattion
Pre-report Pre-report Writing Writing Activities Activities
Report Report Writing Writing Activities Activities
RESEARCH RESEARCH FOLLOW-UP FOLLOW-UP
Reading of the Reading the Report by of the Report by the client client
Post Post Report Report Writing Writing
www.aiou.edu.pk
Data Presentation Research
of
Marketing
Text Paragraph Semi tabular Form
Data Presentation
Tables
Graphics
www.aiou.edu.pk
Practical / Case Study

Al Meezan Investment Management Limited (Al Meezan) is the largest Shariah compliant asset management company in Pakistan with a solid track record of 16 years of fund management
Incorporated on 27th February 1995, it is a group company of Meezan Bank Limited and Pakistan Kuwait Investment Company Private Limited and is currently managing assets of over Rs.37.7 Billion. Al Meezan is registered as a Non Banking Finance Company under the Non Banking Finance Companies (Establishment and Regulation) Rules, 2003 and NBFC Entities Regulations 2007 with the Securities and Exchange Commission of Pakistan (SECP) to carry on the business of asset management and investment advisory. As an Investment Adviser, Al Meezan is authorized to manage discretionary and non-discretionary portfolios for its clients. It has also been licensed as Pension Fund Manager to manage Voluntary Pension Funds under Voluntary Pension System Rules, 2005. Al Meezan www.aiou.edu.pk has got Management Quality Rating AM2 assigned by JCR-VIS. Email: explorationist@gmail.com

ALMEZAN Investment Management Limited
MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN
www.aiou.edu.pk
ALMEZAN Funds
Closed Funds
Pension Funds
Open Funds
Balanced Fund
Tahafuz Fund
www.aiou.edu.pk
ANALYSIS & INTERPRETATION OF THE DATA distribution of the Investors (a) Age


www.aiou.edu.pk
ANALYSIS & INTERPRETATION OF THE DATA

INTERPRETATION According to this chart out of 120 Mutual Fund investors of AlMeezan Investment the most are in the age group of 36-40 yrs. i.e. 25%, the second most investors are in the age group of 41-45yrs i.e. 20% and the least investors are in the age group of www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II below 30 yrs. Email: explorationist@gmail.com Roll No. 508195394, Karachi Campus
ANALYSIS & INTERPRETATION OF THE DATA (B) Educational Qualification of the Investors


www.aiou.edu.pk

INTERPRETATION Out of 120 Mutual Fund investors 71% of the investors in Almeezan are Graduate/Post Graduate, 23% are Under Graduate and 6% are others (under HSC).
www.aiou.edu.pk
ANALYSIS & INTERPRETATION OF THE DATA (C) Occupation of the Investors


www.aiou.edu.pk

INTERPRETATION In Occupation group out of 120 investors, 38% are Pvt. Employees, 25% are Businessman, 29% are Govt. Employees, 3% are in Agriculture and 5% are in others.
www.aiou.edu.pk
ANALYSIS & INTERPRETATION OF THE DATA (D) Monthly Income of the Investors


www.aiou.edu.pk

INTERPRETATION In the Income Group of the investors of Almeezan, out of 120 investors, 36% investors that is the maximum investors are in the monthly income group Rs. 20,001 to Rs. 30,000, Second one i.e. 27% investors are in the monthly income www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II group of more than Rs. 30,000 and the minimum investors i.e. 4%are Campus Email: explorationist@gmail.com Roll No. 508195394, Karachi in the
ANALYSIS & INTERPRETATION OF THE DATA (E) Investors Invested in different sectors


www.aiou.edu.pk

INTERPRETATION From the above graph it can be inferred that out of 200 people, 97.5% people have invested in Saving A/c, 76% in Insurance, 74% in Fixed Deposits, 60% in Mutual Fund, 37.5% in Post Office, 25% in Shares or Debentures, 15% in Gold/Silver and www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II 32.5% in Real Estate. Email: explorationist@gmail.com Roll No. 508195394, Karachi Campus
ANALYSIS & INTERPRETATION OF THE DATA (F) Preference of Factors while investing


www.aiou.edu.pk

INTERPRETATION Out of 200 People, 32% People prefer to invest where there is High return, 30% prefer to invest where there is Low Risk, 20% prefer easy Liquidity and 18% prefer Trust
www.aiou.edu.pk
ANALYSIS & INTERPRETATION OF THE Allama Iqbal Open University, Islamabad DATA (G) Awareness about Mutual Funds and its operation

www.aiou.edu.pk

INTERPRETATION From the above chart it is inferred that 67% People are aware of Mutual Fund and its operations and 33% are not aware of Mutual Fund and its operations.
www.aiou.edu.pk
ANALYSIS & INTERPRETATION OF THE Allama Iqbal Open University, Islamabad DATA (H) Source of Information about mutual funds to customers

www.aiou.edu.pk

INTERPRETATION From the above chart it can be inferred that the Financial Advisor is the most important source of information about Mutual Fund. Out of 135 Respondents, 46% know about Mutual fund Through Financial Advisor, 22% through Bank, www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II 19% explorationist@gmail.com and 13% through Advertisement. 508195394, Karachi Campus Email: through Peer Group Roll No.
ANALYSIS & INTERPRETATION OF THE DATA (H) Investors invested in the Mutual Funds


www.aiou.edu.pk

INTERPRETATION Out of 200 People, 60% have invested in Mutual Fund and 40% do not have invested in Mutual Fund.
www.aiou.edu.pk
ANALYSIS & INTERPRETATION OF THE DATA (I) Reasons for not invested in the Mutual Funds


www.aiou.edu.pk

INTERPRETATION Out of 80 people, who have not invested in Mutual Fund, 81% are not aware of Mutual Fund, 13% said there is likely to be higher risk and 6% do not have any specific reason.
www.aiou.edu.pk

STRENGTHS:
Almeezan holds good investments in Mutual Funds Scheme Almeezan conducted survey holds very good results. Almeezan Holds Reasonable findings with respect to the data analysis Almeezan Utilized strong question designs for survey data Almeezan holds reasonable tabulation data for presentation
www.aiou.edu.pk

WEEKNESS:
Almeezan holds week less data for Area Chart Almeezan conducted survey dont hold strong data base for 3D graphs Almeezan conducted survey dont hold the detailed statistical analysis by SSPS Frequency tabulation are week to incorporate
www.aiou.edu.pk

THREATS:
Other mutual funds investments companies Atlas fund is a strong competitor to Almeezan Investments
www.aiou.edu.pk

CONCLUSIONS:
Mutual fund conducted survey holds a strong survey results for future defining strategy. Almeezan mutual fund survey research resulted the detailed analysis for customers dealing and public relation
www.aiou.edu.pk

RECOMMENDATIONS:
Scatter data analysis should be made for more appropriate analysis Spidder and Radar lines need to be incorporated in results for showing multiple variables Box plot analysis should be introduced for distribution and characteristics comparison Stacked bar should be incorporate for data presentation for revealing the different components of variable Research design should be more organize and well define for better output and results
www.aiou.edu.pk

RECOMMENDATIONS:
The Labor Union should hold the general election on regular basis. The Labor Union should work for Share of PEL to the labor as the complimentary gift to the Labor. HR department can be strengthened by hiring management professionals who can add the value to its business. Administration department needs to address for of hiring experienced professionals of the relevant trade.
www.aiou.edu.pk

Thanks
www.aiou.edu.pk

Business Research Methods Presentation by Hammad

Transféré par

Informations du document

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Business Research Methods Presentation by Hammad

Transféré par

Droits d'auteur :

Formats disponibles

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

WELCOME TO THE PARTICIPANTS

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,

DATA PRESENTATION IN MARKETING RESEARCH

Department of Admin Sciences,

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Nature of Marketing Research

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Marketing Research Process

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

Marketing Research Designed

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,

Information Reduces Uncertainty

I dont know if we should enter the Pakistan Market?

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Marketing Research Types

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,

Conducted when a decision must be made about a specific real-life problem

Email: explorationist@gmail.com Roll No. 508195394, Karachi Campus

Department of Admin Sciences,

Deterring when to Marketing Research

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

Is sufficient time available?

Information already on hand inadequate?

Is the decision of strategic or tactical importance?

Does the information value exceed the research cost?

Conduct Marketing Research

Do Not Conduct Marketing Research

Department of Admin Sciences,

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

The Marketing Research Process

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

Collection of the Data

Selection of the Basic Research Method

The Research Process (cont.)

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

Interpretation of the Findings

Data Presentation Research

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

Data Data Analysis Analysis

Pre-report Pre-report Writing Writing Activities Activities

Report Report Writing Writing Activities Activities

RESEARCH RESEARCH FOLLOW-UP FOLLOW-UP

Post Post Report Report Writing Writing

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Data Presentation Research

Department of Admin Sciences,