VALUE CHAIN – GINGER

• Praveen Keshav
• Vinodkumar
• Anoop.S
• Devi Prasada.P
• Raveendhar.K
 CONTENTS
 Introduction to Ginger

 Marketing of ginger

 Existing distribution system &network

 Problem &challenges in existing system

 Suggest improved value chain flow to strengthen the

planters and growers
 Conclusion
 Introduction
 Common name : Ginger

 Botanical Name: Zingiber officinale

 Family Name: Zingiberaceae

 Parts Used: Roots

 Habitat: Southern China

 Cont….
• Total Area -83000 hectares
• Production - 303400 tones
• Productivity -3477 kg
• Kerala - 25% (area & production )
• Highest productivity - Tamil Nadu, Nagaland
Meghalaya u p ,Kerala etc are above the all India
level.
• India, with over 30% of the global share, now
leads in global production of ginger, replacing
China,
 Types of ginger
• Dried Ginger
• Fresh Ginger
 Marketing of ginger
• The green ginger sold to the middleman or to the
local merchants
• sometimes through the sub Dallas, and Dallas,
agents of commission, agents of secondary markets
to whole sale terminal market
• The marketing agencies are managed mainly by the
private traders
• a few co operative marketing societies have been
handling this product in small quantities
 Growers

Village
merchant

Commission
agent

Exporter

Consumer

Existing marketing channel of ginger -I

 Growers
Village
Merchant
Commission
agent
Wholesalers of assembling
market

Wholesalers of consuming
market

Retailers

Consumers

Existing Marketing Channel of Ginger – II

 Land
Owner Capital

Grower
Labor

Wholesaler

Retailer

Export
Consumer

Existing Marketing Channel of Ginger – III

 Consumer
Grower
GIN-FED
TRADER (Co-
operative)

WHOLE SELLER

TRANSPORTER

DIFFERENT
MARKET Consumer

Existing distribution channel in - Assam

 Problems & challenges of existing marketing channel

• No organized market for ginger in most of the growing states.

• Exploitation of commission agents and village merchants in wholesale
and secondary markets
• Absence of effective competitive market for ginger
• Traditional method of drying ginger hinders the quality, so
commission agents toll the growers
• Lack of developed markets and large even scattered form of market
(seasonal).
• Lack of value addition and processing techniques involved.
• Absence of input and other sources of production from government or
co-operatives.
Suggested value chain for growers:
 PRICE,
GROW
STORAGE ER
Transportatio
n INPUT

EXTENSION DRY AND FRESH

TRADER GINGER

CO-OPERATIVES

WHOLESALERS
PROCESSING CO-
OPERATIVES
E
X
P RETAILERS
O
R
T
E
X
P
O
R
T

CONSUMER
 Conclusion
• Ginger has a foreign exchange of 30 crore per
annum.
• The losses the grower experiences through
traders, middleman and other intermediaries
makes very hard to grow
• Value chain - strategic co-operative marketing
society
• domestic consumption of ginger is ever increasing
in India so efforts are needed to promote a better
distribution marketing channel
Thank- you