Presentation Slides

Environmental Behavior Design.

to Accompany

Prepared by Nghia D. Tran

Environmental Communication
Definition: - The planned & strategic use of communication processes and media products to support effective policy-making, public participating and project implementation geared by environmental sustainability
- Two-way social interaction process to understand key environmental

factors and their interdependencies and to response to problems in a competent way.

- Makes efficient use of methods, instruments and techniques i.e. adult

education, social marketing, public relation, non-formal training etc.

Env. Design

Environmental Communication
Closely related to non-formal environmental

education (learning process, values, socialeconomic and technical skills etc.)

Built in factual knowledge of formal education

regarding to complex interrelationship and interdependencies of each others in an environment.

Communication & education are the driving

forces of environmental learning process

Env. Design

Environmental Communication
Impacts of the environmental learning process At least on 2 levels Perceptions to a large extent determined by - Cultural contexts - Vision - Lifestyle - Value judgments Criteria and options for decisions

- A result of public discourse

- Transparently communicated alternatives
Env. Design

Environmental Communication in project management

Phases in project life cycle 1. Recognizing: - Identify a problem - Lobbying for by social groups - Staring a public discussion By: - Regular opinion/attitude survey - Media content analysis - Regular meeting with interest groups - Continuous networking
Env. Design

Environmental Communication in project management

2. Gaining control: - Policies are formulated - Research is commissioned - Options for improvement are intently deliberated By: - KAP survey - Integrating communication - Design comm. strategies - Communicate with those involved
Env. Design

Environmental Communication in project management

3. Solving: - Policies, programs & projects are implemented - Debates slow down - Affected people remain informed By: - Comm. as complementary instrument - Information from other instr. (laws, incentives, etc. - M&E through qualitative research
Env. Design

Environmental Communication in project management

4. Maintaining control: - Routine surveys - Decentralization - Public-private partnerships By: - Regular public information - Reports on changes in policy design and implementation. - Update opinions/attitude surveys

Env. Design