Shine

STYLE UPSCALE.. EXCEPTIONAL

GROUP 1:

AASTHA VYAS 12001

RUCHIT SHAH 12038 SANATHRAJ 12041

ABOUT SHINE: Premium 3- star hotel in the country Major player in the industry since the past 25 years 15 hotels spread across 12 states in India Hotel best known for its impeccable aesthetic sense of interiors

Shine- Leh & Mount Abu rated amongst the top 50 hotels
in the segment Tie ups with leading travel portals

CUSTOMER BREAK UP
Walk in, 7%

Others, 18% Long Stayers, 5%

Groups, 40%

Leisure Guests, 30%

EXPANSION:NEED: Cut throat competition in the hospitality industry Innovative ideas by new entrants rapturing our market Lack of a few facilities leads to dilution of customers SPA HOT WATER SWIMMING POOL OUTDOOR SPORTS

IDEAS:

WHAT IS SPA?
The word technically means mineral spring in Latin A leisure activity that involves relaxing body massages and by trained experts Basically aims at the overall well-being of a person

Indian Spa includes the use of herbs and oils, as

mentioned in Ayurveda

BENEFITS FROM SPA

Increase the bodys energy flow
Increasing flexibility of the body Reducing high blood pressure and hypertension

Healing emotional distress

Soothing our tired muscles Toning and nourishing the skin Stimulating circulation Reducing insomnia, stress and fatigue

TYPES OF SPA
DAY SPA DESTINATION SPA HOTEL/ RESORT SPA MEDICAL SPA MINERAL SPRING SPA

WHY SPA
Its a Rs.1500 crore industry Growth rate of 30 35 % Hectic lifestyle calls for relaxation Leisure travelers and holiday-seekers look up

to rejuvenating experiences like this

Indian experience for the foreign tourists Untapped market Feedback

PLANNED OFFERINGS
Body treatments.
Facial Oil therapy Massages Aroma therapy

Hydro therapy
Manicure and pedicure

REQUIREMENTS

Capital

Trained staff
Infrastructure and Equipment (2500-3000 sq ft.) Well designed interiors Thorough and rigorous advertising

TRAINED STAFF
Consulting Physicians Yoga instructors

Wellness instructors
Massage therapists Beauticians

EQUIPMENT AND INSTRUMENTS

Massage tables
Spa beds

Hydrotherapy tubs
Massage stone heaters

Hydro massage bath

Steam and sauna bath

Hot stone massage therapy equipment

Pedicure and manicure equipment

EXPECTED REVENUE: LEH

No of rooms 200 Total no of customers = 40000 Average customers / day = 110

Leisure guests + Groups = 70 % of 110=77

40 % of Leisure guests + Groups (i.e=77)= 30

Average cost/ sitting = 3000/ Annual revenue = 27000000 ( considering 300 days)

EXPECTED REVENUE: MOUNT ABU

No of rooms 150

Total no of customers = 30000

Average customers / day = 90

Leisure guests + Groups = 70% of 90=63

40 % of Leisure guests + Groups(i.e=63) = 25 Average cost/ sitting = 3000/ Annual revenue = 22500000 ( considering 300 days)

PROMOTIONAL ACTIVITIES
Free consultancy for spa
Happy hours Spa day Free souvenir 10 minutes free massage

Tie ups with social networking sites

Online Advertisements

ADDITIONAL SOURCE OF REVENUE

Increase in around of customers = 5000/ year Additional revenue earned in terms of = 10000000/ Including hotel and restaurant

COSTS INVOLVED
Building and Infrastructure 2.5 crore Equipment cost- 1 crore Products- 50 lakhs Staffing cost 50 lakhs p.a.

TOTAL 4.5 crores (approx.)

ACTION PLAN
Proposed name RADIANCE Start with SHINE-LEH and SHINE Mount Abu within one year initially, as they are the largest revenue earners

Record their performance, evaluate it, and then

formulate the plan for further expansion We plan to break even in two years If successful, will introduce in SHINEMADGAON and SHINE-COCHIN

Thank you