Presented By: Ram Naresh Shukla Govind Jee Singh Avinash Abhay Azad Vikas Kesharwani Akshat Singh

Introduction
BHARTI AIRTEL LIMITED was incorporated on July 7,

1995. BHARTI AIRTEL INDIA is leading private sector provider of telecommunication services. Bharti provides a range of telecom services, which include cellular, basic internet . Bharti also manufactures and export telephone terminal and cordless phone. Until September 2004, we have known Airtel as Touchtel . World's third largest cellular service provider with more than 246million subscribers as of February 2012.

 SUNIL BHARTI MITTAL started his career at a young age of

18 after

graduating from PUNJAB UNIVERSITY .

He is the CHAIRMAN and MANAGING DIRECTOR since

october 2001
An alumni of HAVARAD UNIVERSITY BUISSNESS SCHOOL He was also Awarded by PADMA BHUSHAN Being conferred by the degree of DOCTER by G B PANT

UNIVERSITY .
Also awarded by INSEAD Business Leader Award 2011 .

SOME FACTS ABOUT AIRTEL

Airtel was one of the first telecom providers to bring

broadband connection to India.

It is the 3rd largest wireless operator in world . Largest telecom company listed on stock exchange . It is the largest fixed line operators in india . Airtel won TECHIES AWARD for 4 consecutive years 1997

2000 . It is present in more than 2000 towns in india. It also introduced paperless recharging facility for prepaid customer . Also awarded from VOICE AND DATA AWARD for being Indias largest service providers in india .

It is have ventured into every aspect of telecommunications :

landline, mobile communication, broadband internet, dial up internet,

digital TV,
Calling cards, GPRS

MAJOR COMPETITORS

MARKET HOLD BY AIRTEL

BRAND LOGO

SIGNATURE TUNE (2002)

Introduced In 2002

In 2002, Airtel chose one of the countrys most

successful music composers A R Rahman and Tune he gives,denote "Live every moment": Rahman's signature tune for Airtel is, perhaps, the most downloaded ringtone in India.
Rahman had been paid Rs 10 million for the campaign.

BRAND AMBASSADORS
SHAHRUKH KHAN (In Year 2002) SACHIN TENDULKAR(In Year 2003)

SACHIN ,SHAHRUKH & REHMAN (in Year 2003-07)

VIDYA BALAN & MADHAVAN (in Year 2008) SAIF & KAREENA (in Year 2008) AMITABH BACHCHAN (in Year 2010) BIPASA & SHAHRUKH (In Year 2012)

 Call back tunes

Horoscope News updates Cricket updates Jokes Traveling and Utilities Railway schedule

Finance Airtel Live

With the Airtel Broadband TV, customers can watch TV

without any requirement to buy an TV or getting a cable connection/set top box/air anteNna.
For watching Broadband TV, Airtel Broadband

subscribers have to buy subscription packs. The subscription packsare available at starting price of Rs. 49, which offers 28 Live TV channels of genres, languages which includes UTV Bindass etc.

AIRTEL MONEY

RECENT PROJECTS
BHARTI AIRTEL to sing ZAIN deal on

Tuesday. AIRTEL BHARTI has launched ture scheme on Sunday, which will enable the U.S caller to call India at Cheaper Rate. BHARTI AIRTEL first announces the rolling out of its 4G mobile telephone in India. SUBMARINE CABLE project from mumbai to london.

Contd
Bharti Airtel in partnership with radio

mirchi has launched mirchi mobile. Bharti Airtel said it has launched a new SIM card for global travelers. Bharti Airtel ranked second best corporate governance

STRATEGIES
Leadership Strategies Segmentation
Long term outlook

Product innovation
Heavy advertising & media pioneer Effective sale promotion

Competitive toughness
Customer care

Marketing Strategy
Customer based pricing strategies Big celebrities(SR K, Sachin, Karina Kapoor)

Flexible pricing mechanis m

Large scale print & video advertising

Signature tune from A.R. Rahman

Cont
Wide & extensive presence even in the remotest area Strong Distribution strategy of recharge coupon

Global SIM card for global travelers

Effective sales Promotion

Regulatory Changes

Cont
Trying to find right product to its customer
Tour scheme to U.S. caller to call India at Cheaper rate Focus on Past experience of "What went wrong and can go wrong

Problem Investigatio n& improvemen t

FUTURE STRATEGIES
Translate its expertise in Indians to others emerging economies. This could call for acquisition globally. Indian market in spite of being the worlds largest is still not captured completely

SWOT
STRENGTH
Largest telecom player in India . Strategic alliance with other stakeholder in Bharti Airtel include Sony Ericsson,

WEAKNESS
Price competition from other competitiors.

Lack of emerging

Nokia. Strong financial condition.

market investment opportunity.

SWOT
OPPORTUNITIES Current TELEDensity 30.6 is still low among developing countries. Low Broadband penetration, rural Telephony.

THREATS Intense Competition

and Shortage of brand width. Market maturity in basic telephony segment.