Communication presented by:

Communication
It is a process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals, writing, or behavior. A sender is known as encoder and receiver is known as a decoder.
A sender(encoder) encodes a message using

a medium/channel sends it to the receiver (decoder) who decodes the message Feedback is also a necessary .

The Communication process

Communication is a process of exchanging

verbal and non verbal messages. It is a continuous process. This message must be conveyed through some medium to the recipient. It is essential that this message must be understood by the recipient in same terms as intended by the sender. He must respond within a time frame. communication is a two way process and is incomplete without a feedback from the recipient to the sender on how well the message is understood by him.

Communication Process Model

Sender
Form message Encode message

Transmit Message

Receiver
Receive encoded message Decode message

Noise
Decode feedback Receive feedback Encode feedback Form feedback

Transmit Feedback

Functions of Communication
There are mainly four types of functions : Information function Command or Instructive function Influence or Persuasive function Integrative function

Information function: The receiving or giving of information , of all communication function is known as information function. It provides the information that individual or group need.
Transmitting the data to identify and

evaluate choices to make decisions.

Command or control function: Those who are hierarchically superior in the family, society or organization, command or instruct What to do , How to do , when to do. Communication acts to control members behavior .
Organization have authority hierarchies and

formal guidelines that are required to follow by employees.

Influence or persuasive: It is to influence of beliefs , attitudes , intentions , motivations ,or behaviors.

To change a persons behavior towards some

event , idea, object , or other persons by words to covey information. According to Berlo (1960), the sole purpose of communication is to influence people. Induce people for extension in changing their behaviour in the desirable direction.

Integrative function: It helps in maintaining individual, societal or organizational stability and identity.
Combining and coordinating diverse

elements into whole. Integrative function is a communication theory of cross-cultural adaptation proposed by Young Yun Kim.

Conclusion: The main purpose of function of communication is to achieve common understanding or to create new or better

awareness.