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1. Understand why nations trade with each other. 2. Be aware of the different theories that explain trade flows between nations. 3. Understand why many economists believe that unrestricted (free) trade between nations will raise the economic welfare of all countries that participate in a free trade system. 4. Be familiar with the arguments of those who maintain that government can play a proactive role in promoting national competitive advantage in certain industries. 5. Understand the important implications that international trade theory holds for business practice.
Free trade: refers to a situation where a government does not attempt to influence through quotas or duties what its citizens can buy from another country or what they can produce and sell to another country. Having completely free trade is certain to hurt some domestic industries that are not competitive on a worldwide basis.
Trade theory: theory that explain (1) why it is beneficial for a country to engage in international trade, and (2) the pattern of international trade that is observed in the world economy.
Why Trade?
Countries benefit from foreign trade They can import resources they lack at home Higher standards of living and greater satisfaction They can import goods for which they are a relatively inefficient producer Specialization often results in increased output and economies of scale Contributes to global interdependence
Concepts of Trade
Mutual Gains From Trade When trade is voluntary:
Both sides must expect to gain from it, otherwise they would not trade
1. Theory Of Mercantilism
The first theory of international trade called Mercantilism in England, in mid-16th century. Gold and silver were the currency of trade Countrys interests was to maintain a trade surplus, to export more than it imported By doing so, a country would accumulate gold and silver and, consequently, increase its national wealth and prestigeby an English mercantilist writer Thomas Mun in 1630.
Demerits:
Problems with this theory is that it excludes the fact that in some cases it is good to import If the import is completely refused, the population will have to do without certain consumer items
Contd
He said, A country has an absolute advantage in the production of a product more efficiently than any other country He said, Countries should specialize in the production of goods for which they have absolute advantage and then trade these for goods produced by other countries.
Contd
Smiths basic argument that a country should never produce goods that can buy at a lower cost from other countries Examples: England should specialize in the production of textiles and French in wine and then trade these Ghana and South Korea doing trade of cocoa and rice
Demerits
Smiths theory can not explain if there should be trade when a country has absolute advantage on all goods over other country In this case, a country might derive no benefits from international trade
Contd.
Some countries have the advantage of producing some goods at a lower cost compared to other countries. The countries in the long run should specialize in the business in which they enjoy comparatively low cost advantage and export the product while it will import other goods in which other countries have comparatively low cost advantage, if free trade is allowed e.g. Japan in producing electronics and India in textile
Cocoa
15
20
10
K B K
7.5
2.5
3.75
10
Rice
15
20
Contd
Example
Wheat
Country
Cost Per Unit In Man Hrs
Wine
Cost Per Unit In Man Hrs
England
Portugal
15
10
30
15
Criticism
An advanced nation may gain an advantage by shifting labour and resources to more profitable goods such as microchips and away from less profitable goods like potato chips. Thus there is a chance that the advanced nation may buy all the potato chips it wants as it has more wealth for microchips Advanced industrial countries may keep undeveloped countries on agriculture instead of developing their own manufactures (which would have made them competition for the industrialized nations)
4. Hecksher-Ohlin Theory
Swedish economists-Eli Heckscher(1919) & Bertil Ohlin(1933) Ohlin-student of Hecksher
Eki Heckscher
Bertil Ohlin
Postulates
H-O Theory is based upon two postulates: 1.The factor endowments are different in different countries.
E.g. Land-Argentina & Australia Labour- INDIA & China Capital-U.S.A & U.K.
2.Different commodities require for their production different proportions of the factors of production.
Contd
They gave a different explanation of comparative advantage They argued that comparative advantage arises from differences in national factor endowments (land, labor, capital) Different factor endowments among countries explain differences in factor costs. The more abundant a factor, the lower its cost Export those goods that make intensive use of factors that are locally abundant, while importing goods that make intensive use of factors that are scarce.
Assumptions
It is based on the neo-classical theory which considers land ,labour and capital as the factors of production. Factor endowments vary in quantity but are homogenous qualitatively. Resources are fully employed in the trading countries. The production are fully employed in the trading countries. Technologies are same across countries.
Contd
It is more realistic because it is based on the relative prices of factors which in turn influences the relative prices of the goods, while Ricardian theory considers the relative price of goods only. Considers differences in relative productivity of labor and capital as a basis of international trade.
Criticisms
Theory explains trade being due to differences in factor proportions between countries. This implies that no trade will take place between countries endowed with similar factor endowments Theory ignores factors such as-transport cost, economies of scale, etc. Wijanholds-price of commodity not determined by factors of production S.Linder(Swedish economist)-It is not applicable to manufactured goods, where the costs largely depend upon technology, management, scale of production, etc.
Contd
Assumption that dont hold good in a dynamic world
fixed factor endowments Technology
J.H.Williams-contends the assumption of immobility of factors between countries Theory is not supported by empirical evidence
Result
Leontief reached a conclusion that the US the most capital abundant country in the world exported labor-intensive commodities and imported capital- intensive commodities. This result has come to be known as the Leontief Paradox.
Contd
Country
Japan(Tatemoto
Exports
Imports
1
2 3 4
and Ichimura, 1959) Canada(Wahl, 1961) East Germany (Stolper and Roskamp,1961) India(Bharawaj, 1962)
Capital-intensive Labour-intensive
Criticisms
MethodologyIt was basically concerned with export industries and competitive import replacements rather than actual imports. He did not measure or compare factor endowments of America with those of other trading nations.
Conclusion
Ohlins theory is irrefutable because it cannot be put to perfect empirical test on account of its unrealistic and restrictive assumptions. When we consider the impact of technology on productivity is not taken into consideration,the Heckcher-Ohlin theory gains predictive power.
Proposed by: Raymond Vernon in mid-1960s Raymond Vernon was part of the team that overlooked the Marshall plan, the US investment plan to rejuvenate Western European economies after the Second World War. He played a central role in the post-world war development of the IMF and GATT organisations. He became a professor at Harvard Business School from 1959 to 1981 and continued his career at the John F. Kennedy School of Government.
5.PLC Theory
Contd
About the theory: Based on the observation that new products had been developed by U.S firms and sold first in U.S market Two fundamental principles1. Technology 2. Market size and structure
Contd...
Overview: It was a trade theory beyond Ricardos theory It is an internationalization process Products advanced in technology are produced & sold in the home market Bypasses the trade barriers In the end the innovator becomes the importer of the product It is produced by lesser developed countries or, if the innovator has developed an MNC there
Contd
Three stages:
1. 2. 3. New-product stage Maturing-product stage Standardized-product stage
New-product stage
Maturing-product stage
Standardized-product stage
Contd
1. New-Product Stage: Conditions for success:
Availability of sufficient scientists and engineers Higher per capita income
Flexibility in production Demand is relatively price inelastic Product features given more priority than price Close contact with the market Few players in the domestic market as competitors
Contd
How to meet increase in demand?
Exports Foreign production
Contd
2. Maturing-Product Stage: Transition from New-Product Stage Price competition Technology is diffusing
Price elastic demand for the product Standardization of production process Change in company strategy away from focus on production toward market protection. Product differentiation
Contd
Market growth slows Toward the end of this stage, foreign production may even be exported to the home country
Contd
3. Standardized-Product Stage: Technology becomes widely available Price competition Production shifted to less developed countries Offshore assembly Strategy to combat price competition-Product differentiation Principal markets gets saturated Innovators original advantage gets eroded
United States
Exports Imports
production consumption
Exports
Developing Countries
Exports Imports
New Product Maturing Product Standardized Product
PLC Theory-Examples
U.S
Japan & Western Europe Photocopiers-Xerox(1960) Exported to advanced countries Growth in demand Joint venture-production Fuji-Xerox(Japan) Rank-Xerox(Great Britan) Expiry of Xeroxs patent Entry of competitors Canon(Japan) Olivetti(Italy) Import from low-cost foreign sources (developing countries)
U.S
Contd
Pocket calculator
1961
Sunlock Comptometer Corp. $1000
$240
Contd
Polaroid Land camera
1948 1976 1987 Late Newproduct/early Maturity stage 1992 47% sales-foreign operations(18 countries) Price competition Introduced by Polaroid Corp.
Contd
Finlands Nokia Finland
sparsely populated Extremely cold climatic condition
Contd
German Cars: Germany is the leader in production of cars. It produces cars like VW, Mercedes Benz, BMW, Formula one cars etc It sells its products in the home market It exports to the advanced countries like USA, UK, France, etc & even in Asia It has not yet reached the third stage
PLC Theory-Merits
Helps organizations going for international expansion New product development in a country does not occur by chance The model is best applied to consumer oriented physical products like electronic items
PLC Theory-Demerits
Duration of each stage is not known Doesnt explicitly state to make the choice between-export and foreign plant It doesnt explain which countrys firms are most likely to produce in any given market or which firms will move first. Vaguely defines product
Contd
Other Demerits: Its main assumption was that the diffusion of new technology occurs slowly. By the late 1970s he recognized that this assumption was no longer valid It assumed integrated firms producing in one nation, then exporting and building facilities abroad. But now the business landscape has become more interrelated He emphasized the product level and not the consumer side Foreign markets are composed of not only one set of income earners but multiple income segment
Implications-Location
Global web of productive activities Factors considered
Comparative advantage Factor endowments
Design
(France) Manufacture (Singapore)
Assembly (China)
Contd
Example: Laptop production Stages involved
1. 2. R&D Manufacture-std. electronic comp.
capital-intensive Semi-skilled labour Intense cost pressure capital-intensive Skilled labour Less cost pressure Low-skilled labour Intense cost pressure Mexico
Std. electronic comp.
R&D
Japan & US
3.
Manufacture-advanced comp.
Assembly
Laptop
Singapore, Taiwan,
4.
Assembly
Japan & US
Advanced comp.
Contd
By dispersing production activities to different locations around the globe, the U.S manufacturer is taking advantage of the differences between countries identified by the various theories of international trade.
Implications-Govt. Policy
The theories of international trade claim that promoting free trade is generally in the best interests of a country US Govt.-placed tariff on Japanese imports of LCD screens(1991)
Protested by IBM and Apple Computer It was later reversed
He studied 100 industries in 10 nations and found four broad attributes that promote or impede the creation of national competitive advantage.
Porters Diamond
Determinants of National Competitive Advantage
Figure 4.6
Look for sophisticated and demanding consumers. impacts quality and innovation.
Firm strategy, structure and rivalry: the conditions in the nation governing how companies are created, organized, and managed and the nature of domestic rivalry. Firms that face strong domestic competition will be better able to face competitors from other firms.
The four attributes of the diamond, government policy, and chance work as a reinforcing system, complementing each other and in combination creating the conditions appropriate for competitive advantage.
The Management Focus on Nokia provides a good example of how this Finnish firm built its competitive advantage as a result of factors in Porters diamond.
Managerial Implications
Location: Different countries have particular advantages in different productive activities. Thus, from a profit perspective, it makes sense for a firm to disperse its various productive activities to those countries where, according to the theory of international trade, they can be performed most efficiently. First Mover Advantages: Being a first mover can have important competitive implications, especially if there are economies of scale and the global industry will only support a few competitors. Firms need to be prepared to undertake huge investments and suffer losses for several years in order to reap the eventual rewards. Government Policy:
Who? (is the investor) What? (kind of FDI) Why? (are we investing) Where? (is the FDI going) When? (do we invest) How? (the mode of entry)
FDI
is the investment in real or physical assets, such as factories and distribution facilities.
involves control over foreign production or operations undertaken by the multinational enterprise (MNE), but portfolio investment does not.
Foreign direct investment (FDI) occurs when a firm invests directly in new facilities to produce and/or market in a foreign country
Once a firm undertakes FDI it becomes a multinational enterprise
Outflows of FDI are the flows of FDI out of a country Inflows of FDI are the flows of FDI into a country
Trends in FDI Both the flow and stock of FDI in the world economy have increased over the last 20 years FDI has grown more rapidly than world trade and world output because
firms still fear the threat of protectionism the general shift toward democratic political institutions and free market economies has encouraged FDI the globalization of the world economy is prompting firms to undertake FDI to ensure they have a significant presence in many regions of the world
The Direction of FDI Gross fixed capital formation - the total amount of capital invested in factories, stores, office buildings, and the like
all else being equal, the greater the capital investment in an economy, the more favorable its future prospects are likely to be
FDI can be seen as an important source of capital investment and a determinant of the future growth rate of an economy
Theories of FDI
Question: Why do firms prefer FDI to either exporting (producing goods at home and then shipping them to the receiving country for sale) or licensing (granting a foreign entity the right to produce and sell the firms product in return for a royalty fee on every unit that the foreign entity sells)? Answer: To answer this question, we need to look at the limitations of exporting and licensing, and the advantages of FDI
Theories of FDI
1. Limitations of Exporting - an exporting strategy can be limited by transportation costs and trade barriers
when transportation costs are high, exporting can be unprofitable foreign direct investment may be a response to actual or threatened trade barriers such as import tariffs or quotas
Theories of FDI
2. Limitations of Licensing - has three major drawbacks Internalization theory (also known as market imperfections) suggests
1. it may result in a firms giving away valuable technological know-how to a potential foreign competitor 2. it does not give a firm the tight control over manufacturing, marketing, and strategy in a foreign country that may be required to maximize its profitability 3. It may be difficult if the firms competitive advantage is not amendable to licensing
Theories of FDI 3. Advantages of Foreign Direct Investment - a firm will favor FDI over exporting when
transportation costs are high trade barriers are high
The United States and Britain are among the most open countries to FDI, but both reserve the right to intervene
Pragmatic Nationalism
The pragmatic nationalist view is that FDI has both benefits, such as inflows of capital, technology, skills and jobs, and costs, such as repatriation of profits to the home country and a negative balance of payments effect According to this view, FDI should be allowed only if the benefits outweigh the costs
countries in the European Union try to attract beneficial FDI flows by offering tax breaks and subisides
Shifting Ideology
In recent years, there has been a strong shift toward the free market stance creating
a surge in the volume of FDI worldwide an increase in the volume of FDI directed at countries that have recently liberalized their regimes
if the FDI is a substitute for imports of goods and services if the MNE uses a foreign subsidiary to export goods and services to other countries
Many countries have also eliminated double taxation of foreign income Many host nations have relaxed restrictions on inbound FDI
Home Country Policies 2. Restricting Outward FDI Virtually all investor countries, including the United States, have exercised some control over outward FDI from time to time
countries manipulate tax rules to make it more favorable for firms to invest at home countries may restrict firms from investing in certain nations for political reasons
Performance requirements - used to maximize the benefits and minimize the costs of FDI for the host country
Government Policy A host governments attitude toward FDI is important in decisions about where to locate foreign production facilities and where to make a foreign direct investment A firms bargaining power with the host government is highest when
the host government places a high value on what the firm has to offer when there are few comparable alternatives available when the firm has a long time to negotiate