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Welcome to all of you

Manish Kumar

TOURISM PRODUCT & SERVICE I Tourism Product of India

BTA -06

Gods earth in all its fullness & beauty is for the people
Thomas Cook

Product

A product is any thing that can be offered to a market for attention, acquisition, use of consumption capable of satisfying a want or need.

Service Product

A service Product refers to an activity or set of activities that a marketer offers to perform, resulting in the satisfaction of a need /want to predetermined targeted market segments.

A service is any activity or benefits that one party can offer to another that is essentially intangible & does not result in the ownership of anything
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TOURISM PRDUCT
A Tourism Product can be defined as the sum of the physical & psychological satisfaction it provides to tourists, during their traveling & sojourn en route at the destinations. A Tourism Product focus in facilities & services designed to meet the needs of the tourist.

Common Features of Tourism Product

Cultural Evaluations Tourists have to value a tourism product for its attractiveness against the time & money involved in a holiday visit,& for this reason, destination can be considered as a cultural evaluations.

Common Features of Tourism Product

Inseparability Inseparability attributes implies that tourism is consumed where it is produced i.e.,the provider as well as the visitor need to be physically present at the destination to deliver & feel tourism

Common Features of Tourism Product

Perishability It implies that an unmarked service /product is revenue lost which cannot be recovered later. Tourism services are perishable & cannot be stored for periods of peak demand.

Common Features of Tourism Product

Seasonality Seasonality means the tendency of tourist flows to become concentrated into relatively short periods of year.

3As of Tourism:

ATTRACTIONS : These elements within the destinations environment, independently or integrated form, they play as the role principal motivator for tourists. Attraction comprise Natural Attractions Built Attractions Cultural Attractions Social Attractions

ACCESSIBILITY

ACCESSIBILITY : Access is a subject of transport infrastructure & transport technology. Whilst transport include airports, motor ways & rail networks, transport technology becomes important in the form of costs of travel & the time consumed in reaching the destination. Therefore, accessibility can be specified in terms of the extent of comfort by which visitors can reach the destinations of their liking.

The 3 critical factors in transportation Cost Convenience Speed

Accommodation/Destination facilities/Amenities

Destination facilities imply the elements within the destination or linked to it, and facilitate the tourists stay at destinations. Facilities are purpose built around the needs and wants of the potential visitors from targeted segments. These facilities include accommodation, restaurants, bars & other ancillary services such as retailing, visitor information.