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Group 21
Introduction
Maldive fish (Umbalakada) - Cooked smoked & hard dried tuna meat Ceylon Maldive fish Company, Kalpitiya Small scale level Products:
-Maldive fish pieces & chips -Raw material for animal feed
Objectives
Main objective: To reveal the feasibility & sustainability of the
Strengths
Following B.Sc. Degree in Food Science & Technology Essential food ingredients with no substitute 1st local small scale Maldive fish Production Company Key raw materials, man power & infrastructure facilities are readily available Easy production process & high shelf life
Weaknesses Insufficient financial strength to initiate the project less experience in practically engaging in business
SWOT
Opportunities
Threats Possibility of emerging new competitors Off season - Low fish availability Natural disasters - Tsunami
Technical Aspects
Factory Location & Layout Drying Unit Smoke Unit Machinery & Equipment Maintenance & Repair Cleaning Mechanism & Pest control
Canteen
3.5m 2.5m
Smoking unit
7.5m 4.5m
3m 2.5m
Cooking room
6m 4m
Office
6m 3.5m Wash room 2m 1.5m Open veranda 6m 1.5m
Cold Storage
3.5m 3.5m
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Drying Unit
Conditions Temp. 40 51 C RH 64 -70 % Capacity 900 1100 kg/batch Construction cost
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Smoking Unit
Conditions Construction cost
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Waste water
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Quality Control
Final Product Control Process Control
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Legal Issues
Company name registration - Ceylon Maldive Fish
Company Ltd
Brand name - Janatha
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Mission To
be the leader in processing and marketing best quality Maldive fish products in Sri Lanka contributing to fulfillment of Maldive fish needs of the country by way of extracting best resources from nature using modern technology and improved productivity
Vision To
be the leader in our chosen field in the Maldive fish industry in Sri Lanka
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Organizational Structure
Plant Manager (Rs.32,000)
Supervisor (Rs.26,000)
Accountant (Rs.26,000)
Driver (Rs.18,000) Male Workers (No. 10) (Rs.16,500) Female Workers (No.15) (Rs.15,500)
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Commercial Aspects
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Competitor Analysis
Distribute - Retailers Low income earners Maldive fish without package Supermarkets High income earners Maldive fish pieces, chips package & Value added products (Minara, MD, Maccurry)
Poor quality
Good quality MF pieces Rs. 235/100g MF chips Rs. 285/100g MF chips bottles Rs.660
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216 units- Rs.48,000/unit Wholesalers in North western Mainly target low income earners
27,000 units- Rs. 235/unit Wholesalers & Supermarkets in North western Mainly target middle income earners
9,000 units- Rs. 245/unit Supermarkets in North western Mainly target high income earners
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Dried fish: 2250 kg Package in 50kg fiber sacks (Rs. 50/ unit)
Financial Analysis
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Financial Assumption
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Financing Plan
Financing Plan: Owners Contribution: 24,247,000 (38%) Loan Request: 40,000,000 (62%)
Proposed Loan Terms: (I) The Loan Shall Be Repaid In 3 Years And Shall attract An Interest Of 20% Per Annum (II) Moratorium Shall Be 5 Months
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Conclusions
Ceylon Maldive Fish Production Company Technically feasible Socially acceptable Economically viable Huge potential to achieve success
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Future Plans
Expand the Maldive fish production by 10% in same plant or construct another one in Trincomalee Establish our own distribution channel Develop value added products Maldive fish sambol & engage in export
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Thank you
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