AUTHOR: Chris Zook

Publisher: Harvard Business School Year of Publication: 2007

Number of Pages: 190

Core Concepts
Redefining companys core Business.
To look deep within your organization. When to redefine your core. Using companys hidden asset.

Introduction
Change frequent threat to core business. Make fundamental change in business model. Why the book is called unstoppable?

What made Chris Zook write this book.

The Death of Long-Term. Companys encountering need to redefine their strategies. Bain conducted analysis of the Fortune 500. Shortening of companys average life span. Hidden Asset: The key to become unstoppable what is Hidden Asset? E.g. Marvel Entertainment: Hidden powers from Superheroes.

Chapter 1: Unsustainable to Unstoppable

Raising odds through Hidden Assets. There are 3 types of Hidden Assets Undervalued Business Platforms. Unexploited Customer Assets. Underutilized Capabilities.

Chapter: 2 When to redefine your core

REDEFINE

E.g. Kongo Gumi & Hoshi Ryokan.

When to redefine your core. 1. Shrinking & Shifting of future profit pool. What is profit pool? E.g. Market of Photography.
2. Direct threat to core. Direct threat from competitor. Most difficult to counter threat. E.g. PSA corporations. Cost & Price umbrellas encourage new competitors.

3. Stall out of a growth formula. 3 primary ways that growth formulas can run. Through Success. Growth formulas exhaust itself. Growth formulas run down. Strengthening the platform before redefining. Fundamental change in the core rob the scare resources. Shrinking to grow, e.g. Apple Co. Stabilizing the platform before redefining.

Chapter: 3 Undervalued Business Platform

New Center of Gravity. Platform 1: Adjacencies to core Business. Platform 2: World class support organization. Platform 3: Non Core Business.

Using Hidden Assets.

Chapter: 4 Untapped Customer Insights.

The transformation of Harman International. Unexploited Customer Segments. Undervalued Customer Influence and Access. Untapped Customer Data. Finding Hidden Customer Assets.

Chapter: 5 Underutilized Capabilities

What is Capability?

Assessing Tour Own Capabilities.

Acquiring Capabilities. Pitfalls in Redefining Through Capabilities

Chapter: 6 Managing Through the Growth Cycle

Four Lessons in Redefining with Hidden Assets. 1. Redefinition Starts with the Core Customer. 2. To Drive Redefinition. 3. Seeing Hidden Assets Requires New Lines of Sight. 4. Using Hidden Assets May Require Redefining the Organization.

Ten Principles of Core Growth and Redefinition

1. Start by Defining the Core.
2. 3. 4. 5. Obsess on the Full Potential of the Core. Fully Valued Leadership Economics. Map Out Adjacencies to Core. Recognize the Power of Repeatability in Core.

6. When Lost, Return to the Core Customer. 7. Remember the Focus-Expand-Redefine Cycle of Growth. 8. Exploit the Power of Hidden Assets. 9. Think of Capabilities of Building Blocks of Renewal. 10. Dont Underestimate the Power of Focus.

Application of Concepts to St. John Vision

Vision and mission Provide Quality Management Education. Develop Entrepreneurial skills. Build competencies for better employability. To develop social & environmental consciousness. Application to St. John Vision Follow Focus-Expand-Redefine Cycle.

Conclusion
Learning magnitude of threats to companys core. It can make change in companys fundamental. Company can transform from unsustainable to unstoppable.

Respected Sir,

I am Asha Tilwani,Student of SJIMR Roll no 40. this is my presentation of IB. i have not presented yet. so please varify the attechment.

Thanking You, Regards, Asha

Presented By: Bhavini Patel & Allen Lopes