Vous êtes sur la page 1sur 11

Find out if which products are owned or purchased, when, and what happen?

1. Honest Tea 2. Danasi

Company Background
1960 1981(A World of Customers) Fanta, originally developed in the 1940s and introduced in the 1950s; Sprite followed in 1961, with TAB in 1963 and Fresca in 1966. In 1960, The Coca-Cola Company acquired The Minute Maid Company, adding an entirely new line of business -- juices -- to the Company. The Company's presence worldwide was growing rapidly, and year after year, Coca-Cola found a home in more and more places: Cambodia, Montserrat, Paraguay, Macau, Turkey and more. In 1978, The Coca-Cola Company was selected as the only Company allowed to sell packaged cold drinks in the People's Republic of China.

Company Background
1982 1989(Diet Coke & New Coke) Diet Coke, the very first extension of the Coca-Cola trademark was introduced; within two years, it had become the top low-calorie drink in the world In 1985, a new taste for Coca-Cola was released, the first change in formulation in 99 years. In taste tests, people loved the new formula, commonly called new Coke. 1990 1999(New Markets & Brands) New beverages joined the Company's line-up, including Powerade sports drink, Qoo children's fruit drink and Dasani bottled water. The Company's family of brands further expanded through acquisitions, including Limca, Maaza and Thums Up in India, Barq's root beer in

Company Background
the U.S., Inca Kola inPeru, and Cadbury Schweppes' beverage brands in more than 120 countries around the world. By 1997, the Company already sold 1 billion servings of its products every day. 2000 NOW(Coca-Cola Now) Company's goal is to provide magic every time someone drinks one of its more than 500 brands. Coca-Cola is committed to local markets, paying attention to what people from different cultures and backgrounds like to drink, and where and how they want to drink it. From the early beginnings when just nine drinks a day were served, CocaCola has grown to the worlds most ubiquitous brand, with more than 1.7 billion beverage servings sold each day

SOME BRANDS OF COCA-COLA

SWOT Analysis
Strengths
Most valuable and largest non-alcoholic company Loyalty of customers (50 Billion beverage servings consumed everyday) Worldwide bottling network Distribution network (High-end Logistics) 500 sparkling brands Sold in over 200 countries in restaurants, small to large stores, vending machines, business institutions and establishments Competitive advantages, differentiation and cost advantages. Very effective advertising campaign, representing the US culture, sponsoring different games and teams and features in countless television programs and films. Nanotechnology. Engineered nanomaterials (ENMs) are made to be within the nanoscale range for safety and quality of products. Trade secret recipe/syrup

SWOT Analysis
Weaknesses
Coke is criticized for lofty levels of pesticides in its products, exploitative labor practices, environmental destruction, building plants in different countries those employed slave labor and monopolistic business practices. Less inventory turnover as compared to PepsiCo. Different studies has been conducted and found out that Coke is harmful if consumed excessively. Having a standardized form of advertisement.

SWOT Analysis
Opportunities

Coke can diminish the fear of substitute by diversifying related or unrelated products by offering substitute Coke products such as juices, sport drinks, bottled water, and teas. Emerging market growth in developing countries as the World population is expected to grow at 8 billion by 2025. (e.g. Europe, USA, Africa, Middle East, etc.) Changing consumer lifestyle by becoming health conscious and preferring substitute products, wherein Coke can relatively diversify by offering healthier alternatives. (e.g. Honest Tea) Bottle water Industry Working with representatives of government, NGOs and the public health community to ensure that the discussion about obesity remains grounded in fact and scientific evidence. To spread energy balance in attaining active, healthy lifestyles.

SWOT Analysis
Threats -Bottled Water Industry competitors

PepsiCo as primary competitor is highly diversified by providing a huge array of food products. Coca-cola also faces tough competition from local brands such as in Central and South Americas Kola Real also known as Big Cola in Mexico. Large numbers of substitutes available in the market such as water, tea, juices, coffee. The company is facing different regulations and policies set by government in different countries such as the one in India. Low growth rate in carbonated drinks, which is recorded less than 1% in the primary market of Coke. Obesity, Diabetes and health issues concerning excessive intake of Coke

Porters Five Forces