Académique Documents
Professionnel Documents
Culture Documents
1/9/13
Historical Context
The Industrial Revolution to World War II
Rules of businesses were being developed Devotion of most energy towards creation
1/9/13
1/9/13
standardized products
Consumer Behaviour was discovered Environment for business was changing,
1/9/13
the economic preconditions for cartel behavior markets and technology Information focus cumulative
1/9/13
Radical Changes in macro environment, Shift from Product/market focus to Problems were not sequential but rather
1/9/13
1/9/13
involved
effects of various parts of macro environment on a hypothetical business plan for a new venture government-Interaction of all variables
Demography-technology-politics and
1/9/13